It is time, more than ever, to interest others in hearing your message. As a small business owner or a nonprofit or even an individual with something to report, it’s the power of a press release that can get the information disseminated. But what is a press release, and why might you want to file one?
In this article, we will be deeper into the area of press releases, why they are important, and how you can use free Press Release Sites to share your news articles.
What Is a Press Release?
A press release is a small, official document that contains information about something for the media. In essence, it’s an article written by you, the organization, and it is news originating from you, the organization, rather than from a news reporter. Generally, press releases serve the purpose of notifying something newsworthy, such as:
- Launching a product or service
- Reaching a major company milestone or achievement
- An upcoming event or conference
- Changes in leadership or management
- A Joint venture or a partnership with a collaborating organization
- An article for a periodical, journal
Types of press release sites
- Free Press Release Websites: These are online resources that let you share news releases for free.
- Paid Press Release Websites: These sites provide premium features like analytics, SEO optimization, and broader distribution.
- Niche Press Release Sites: Make sure your press release reaches the right readers by focusing on particular audiences or sectors.
- Newswire Services: Reputable networks that send press releases to a large number of journalists, newsrooms, and media outlets.
- Social Media Press Release Websites: These websites concentrate on using social media platforms to disseminate press releases to internet users.
- Local press release websites: Focus on regional markets, assisting companies in connecting with local customers and media.
- Press release websites with an SEO focus: These websites are experts at optimizing press releases for search engines to boost online visibility and ranks.
Why is Press Release Submission Necessary?
You might be wondering why you need to write a press release when you can always post/update your website and social media with the news. Well, those are terrific methods, but there are a few unique advantages of press release sites:
1. It reaches a much wider audience:
Many news sources and news-specific websites often publish readers’ submissions, and your submission could reach a reader who would not otherwise peruse your news website or social media channel.
2. Boost Credibility:
If the press releases are picked up and published by big-time media sources, then it lends greater credibility to the message.
3. Better Search Engine Visibility:
It helps improve your search rankings with press releases posted on a variety of websites, therefore making it easier for people to find information about a company or organization.
4. Control your message:
A well-written press release lets you tell your news exactly the way you want it told, not having to rely on others to make their own interpretations and reports from it.
5. Inexpensive marketing:
Compared with a majority of other ways of advertising and marketing, press release submission usually turns out to be one of the relatively inexpensive methods to get your message across.
6. Invites media attention:
Most of the journalists and bloggers keep abreast of press releases to find stories. If you submit a press release, you enhance the chances of possible media exposure.
Benefits of Press Release Submission
Now that we know what press releases are and why they are useful, we can take a look at some of the advantages of using free PR distribution sites to share your news.
1. Enhanced online visibility:
When you distribute your press release among free PR sites, it is published on several pages of the web at one go.
2. Better SEO:
Most PR submission sites will, in fact, let you add links back to your website. These backlinks will help increase the search engine ranking of your content and make it easier for most potential customers or supporters to find you online.
3. Cost savings:
The word “free” says it all. Free PR submission sites are absolutely cost-free to post your press release. This could be really useful for small businesses or nonprofit organizations with low marketing budgets.
4. Targeted reach:
On some free PR submission sites, categorizing your press release will get even more targeted reach, allowing the interested parties to find your news more easily.
5. Publication is immediate:
These free PR posting sites may publish your information within any minute or hour compared to traditional media—the process could take days or weeks. This might be important when it is important to relay time-sensitive information.
6. Analytics and tracking:
Free PR submission sites offer very basic analytics, including details on how many people have read or interacted with the press release. Now, obviously, you get the point that such information can sometimes be useful in measuring the successes of the PR efforts.
Free Press Release Submission List
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Conclusion
Free PR Submission sites are a very convenient, inexpensive way to get a message out. If a person writes a good press release, they literally copy it on all the free PR submission websites to get in front of a wide audience, almost in real-time. Sure, free PR submission sites by themselves should never be part of your PR strategy, but they can be a powerful weapon in your marketing arsenal—a way to get your story out into the world without busting the budget.
FAQs
1. Can the free PR submission sites work as much as the paid ones?
Yes, the free ones can work as much as the paid for, but the facilities and services attached have added advantages of wider distribution and better analytics.
2. How frequently should I send out a press release?
Send press releases only when you have genuinely newsworthy information to share, and this may be weekly, monthly, or even just once a quarter or as times require with activities within your organization.
3. Can I distribute the same press release to all the sites?
Yes, but it would be better to reword the content a bit to save it from being penalized for duplications in SEO.
4. Do I need professional writing skills to create a press release?
While professional skills help, anyone can write a press release by following standard formats and focusing on clear, concise communication of key information.
