Natural Ice Cream is one of the most popular brands in India. It is famous for its superior quality natural fruit, nuts, and milk ice creams. Originally established in 1984, Naturals has evolved to be well-known. It has successfully produced a simple and magnificent line of flavours that makes people feel that they are enjoying nature’s taste. This was mainly brought through the consistent vision of quality and innovation, and focus on the customer needs, which has placed it among industry giants.
The Indian ice cream market itself is on a strong growth trajectory, expected to reach Rs 45,000 crore in the next three years. With a projected revenue of US$2.43 billion in 2025 and a CAGR of 13.49% from 2025 to 2030, the sector is being driven by rising disposable incomes, growing demand for premium and health-oriented flavors, and stable ingredient costs. This makes it an opportune time to invest in a brand like Naturals.
For those who wish to be their own bosses, investing in a Naturals Ice Cream Franchise offers a great opportunity to partner with a reputable and rapidly expanding brand. The franchise model is also built to be fully supportive so that it will not fail the franchisees.
In this blog, we have added all about the Naturals Ice cream Franchise cost in India and all the important steps required for setting up a Naturals Ice Cream franchise in India.
About Naturals Ice Cream
The Naturals Ice Cream was launched in the year 1984 by Mr Raghunandan Kamath and is based in Mumbai, India. The origins of the brand were triggered by the invention that formed the company to offer an ice cream that is made from natural ingredients, unlike most brands that incorporate artificial compounds in their products. The Naturals CHS philosophy focuses on using real fruits and real milk where possible, so every tub tastes as amazing as it can, as per the company’s motto.
How is it different from other ice cream brands?
What makes Naturals unique and appealing to consumers? Here are some of the main reasons behind its enduring success:
- Use of All-Natural Ingredients: Compared to other similar field ice-cream brands, Naturals uses naturally sourced ingredients, and hence it is popular among those target group consumers who care much about their health.
- Innovative Flavours Naturals offers many flavours that range from the conventional and comprehensive tastes of coffee to the more fashionable tastes. Right from Mango to Sitaphal and Jackfruit; the brand tries to innovate flavours to make its menu exciting all the time.
- Customer-Centric Approach: The Naturals company aims to give satisfactory and unique customer experiences. The good attitude of the employees, a tidy aesthetic layout of the stores, and thadaptationon of customers’ preferences towards the brand create a favourable image for it.
- Eco-Friendly Practices: Customers are also socially conscious and the brand employs some measures like the use of environmentally friendly packaging materials.
The Growth of Natural’s Ice Cream
Today’s Naturals were born not in a large, modern industrial plant, but in a small shop in Mumbai. The organisation now has over 170 outlets across major Indian cities like Delhi, Bangalore, Hyderabad, Pune, and Kolkata. This real expansion has been driven by impressive revenue growth—from around ₹160 crore in 2022 to an expected ₹320 crore in 2025—while maintaining a consistent growth rate of over 18% annually.
What sets Naturals apart is its commitment to 100% natural ingredients and exclusive Indian-inspired flavors crafted from seasonal produce, which have built a loyal customer base over 40+ years. The strong supply chain, centralized production, and best-in-class processes ensure that franchisees can replicate the brand’s success effectively.
Moreover, Naturals offers a competitive and affordable franchise model with high margins, making the franchise cost well justified and an attractive business opportunity across India.
| Founding year | 1984 |
| Founder | Mr. Raghunandan Kamath |
| Headquaters | Mumbai, India |
| How is it different | Use of all-natural ingredients, innovative flavours, and eco-friendly practices |
| Market Presence | Over 100 outlets across major Indian cities |
Why Choose Naturals Ice Cream Franchise?
Established Brand Equity:
Naturals is a well-established company, and by partnering with it, you get an opportunity to use the brand’s image. This is much easier to achieve than opening an independent ice cream store to attract customers faster.
Loyal Customer Base
Over the years, Naturals has maintained a good number of customers. Huge customer base: Those who like the brands, come again and again and keep on giving money to the business.
Comprehensive Support System
Naturals provides comprehensive training, business support and marketing promotion services to its franchisees. It assists the franchisees in ensuring that their outlets provide the same high standards as that of the original brands.
Proven Business Model
Naturals has a good supply chain, production function, and quality assurance, and these functions, which are complex and sometimes technical should not be a challenge to the franchisee since they will focus on the sales side and business development.
Potential for High Returns
Naturals Ice Cream offers a gross profit margin of approximately 50–60%. This is significantly higher than many other food franchise options. With consistent footfall and repeat purchases, franchise owners can expect stable and scalable income.
Economically viable
Although the Naturals Ice Cream franchise cost in India might be high, the returns on investment are relatively high. It takes an average of one to two years for franchises to start making their money back, all being equal to the location of the particular store. The continuous flow of customers who are willing to spend more money on quality products has put the company in a better position to make profits as opposed to companies that have not groomed their brands in the market.
Naturals Ice cream Franchise cost in India (2025 Updated)
The Naturals Ice cream Franchise cost in India depends on factors such as location, outlet size, and customer base. Below is a breakdown of the estimated costs:
| Cost Type | Details | Estimated Cost (₹) |
| Initial Investment | ||
| Franchise Fee | One-time fee based on location and market potential | 5,00,000 – 10,00,000 |
| Setup Costs | Interiors, equipment, signage, branding | 15,00,000 – 30,00,000 |
| Real Estate Costs | Leasing/renting commercial space in high-traffic areas | 50,000 – 2,00,000 per month |
| Licenses & Permits | Food & beverage permits, GST registration, municipal approvals | 2,00,000 – 3,00,000 |
Initial Investment
- Franchise Fee: Naturals Ice Cream charges a one-time franchise fee of approximately ₹5 lakhs to ₹10 lakhs, depending on the location and market potential.
- Setup Costs: Establishing a Natural Ice Cream outlet involves expenses for interiors, equipment, signage, and branding. The setup cost typically ranges between ₹15 lakhs to ₹30 lakhs for a standard outlet.
- Real Estate Costs: Leasing or renting commercial space in a high-traffic area is a significant expense ₹50,000 to ₹2 lakhs per month, depending on the city and locality.
- Licenses and Permits: Securing necessary licenses, including food and beverage permits, GST registration, and municipal approvals, may cost an additional ₹2-3 lakhs.
Recurring Costs
- Royalty Fee: Naturals Ice Cream charges a royalty fee of approximately 6-8% of monthly gross sales.
- Operational Costs: These include salaries, utilities, raw materials, and maintenance, typically amounting to ₹1-2 lakhs per month.
- Marketing Contributions: Franchisees contribute a percentage of their gross sales, typically 2-3%, toward local and national marketing campaigns.
| Royalty Fee | Percentage of monthly gross sales | 6% – 8% of sales |
| Operational Costs | Salaries, utilities, raw materials, maintenance | 1,00,000 – 2,00,000 per month |
| Marketing Contributions | Percentage of gross sales toward marketing campaigns | 2% – 3% of sales |
Profit Potential: How Much Can You Earn?
Owning a Naturals Ice Cream franchise can be a highly profitable venture due to its strong brand appeal and consistent customer demand. Here’s an overview:
- Revenue: A well-located Naturals outlet can generate monthly revenues ranging from ₹5 lakhs to ₹15 lakhs, depending on the location and footfall.
- Profit Margins: Profit margins for ice cream businesses typically range between 20-30%, after accounting for operational expenses and royalties.
- Breakeven Period: Most Natural Ice Cream franchises achieve breakeven within 12-18 months, provided they are efficiently managed.
Naturals Ice Cream Franchise: Monthly Financial Overview
| Metric | Tier 1 Cities (e.g., Mumbai, Delhi) | Tier 2 Cities (e.g., Pune, Jaipur) |
| Average Monthly Revenue | ₹10 – 15 lakhs | ₹5 – 8 lakhs |
| Monthly Expenses | ₹7 – 10 lakhs (operational + royalty + marketing) | ₹3.5 – 5.5 lakhs |
| Net Profit | ₹2 – 4.5 lakhs (20-30% margin) | ₹1 – 2.5 lakhs (20-30% margin) |
| Breakeven Period | 12 – 18 months | 12 – 18 months |
Ideal Location Strategy (Short)
- Choose high footfall spots like malls, busy markets, schools, and colleges.
- Target residential areas with families and young adults.
- Focus on Tier 1 and Tier 2 cities with growing disposable incomes.
- Ensure good visibility and easy access on main roads or corners.
- Locate near cinemas, parks, and entertainment hubs for extra foot traffic.
- Have enough space for comfortable customer flow and product display.
Space & Location Requirements
- Minimum Area Required: To open a Naturals Ice Cream franchise, you need a minimum space of 300 to 500 square feet. This should accommodate a service counter, a freezer display area, minimal back-end storage, and—if space allows—a small seating section. The layout must be functional yet visually appealing to reflect the brand’s premium and clean image.
- Prime Location is Key to Success: Naturals prefer high-footfall areas in urban or semi-urban markets. The best locations include commercial streets, shopping malls, college zones, office hubs, and posh residential neighbourhoods. Locations with high visibility and consistent walk-ins lead to better returns on investment.
- Complementary Commercial Surroundings: The outlet should ideally be near other complementary businesses like cafes, fast food outlets, bakeries, or premium lifestyle stores. Being close to such businesses ensures that you tap into a similar customer demographic that values quality and experience.
- Good Frontage and Signage: Naturals insists on outlets that offer wide frontage and excellent visibility. Eye-catching signage, clean branding, and well-lit exteriors are essential for attracting walk-in customers. The more visible your outlet, the stronger the impact on daily footfall and brand recall.
- Accessible and Convenient for Customers: Your outlet should be easily accessible—either on the ground floor or in a location with high daily traffic. Availability of parking space, proximity to public transport, and walkability are added advantages that improve customer convenience and repeat visits.
- Clean Infrastructure and Utilities: Basic infrastructure like uninterrupted electricity, water supply, and waste management systems must be in place. The outlet must maintain the hygiene and cleanliness standards that the Naturals brand is known for.
While the Naturals icecream Franchise cost in India is competitively priced between ₹30–₹45 lakhs, the location of your store plays a big role in how soon you recover your investment. A good location can significantly shorten your break-even period and boost profits.
Documents & Eligibility for Natural Ice Cream Franchise
To qualify for a Naturals Ice Cream franchise in India, applicants must meet the following criteria:
- Financial Stability: A net worth of at least ₹30-50 lakhs and liquid assets of ₹15-20 lakhs to support the initial investment and operational expenses.
- Prime Location Access: The ability to secure commercial property in high-traffic areas such as malls, shopping streets, or residential neighbourhoods.
- Business Experience: While prior experience in the food and beverage industry is preferred, it is not mandatory.
- Commitment to Brand Standards: Franchisees must adhere to Naturals’ strict guidelines on product quality, hygiene, and customer service.
How to Apply for Natural’s Ice Cream Franchise
- Submit an Inquiry: Visit the official Naturals Ice Cream website or contact their franchise team to express your interest.
- Application Review: Naturals evaluates your financial stability, business background, and proposed location.
- Location Approval: The proposed site is assessed for its market potential and alignment with Naturals’ branding strategy.
- Franchise Agreement: Once approved, sign a franchise agreement outlining the terms and conditions of the partnership.
- Training and Setup: Naturals provides training for staff and franchisees, as well as assistance with store setup and inventory management.
- Launch: Open the outlet with marketing and operational support from Naturals Ice Cream.
Support & Training Provided by Naturals
- Complete Store Setup Assistance: Naturals offers end-to-end support in setting up the franchise store. From interior design and layout planning to equipment installation and branding, the company ensures that your outlet matches its national standards. This not only reduces the hassle for first-time entrepreneurs but also helps maintain uniformity across all franchise locations.
- Staff Recruitment & Training: Franchisees are supported in hiring and training their staff. Naturals provides a structured training program covering product knowledge, customer service, hygiene standards, billing systems, and day-to-day operations. This helps maintain consistent service quality and ensures customers enjoy a premium experience at every outlet.
- Raw Material Supply & Inventory Management: Naturals has a centralised procurement system for all ingredients, ensuring uniform taste and quality across all locations. As a franchise partner, you will receive timely deliveries of fruits, milk, and other essentials directly from authorised vendors. This efficient supply chain minimises your sourcing worries and ensures product freshness.
- Marketing & Promotional Support: The brand offers strategic marketing guidance, especially during the launch phase. You’ll receive support for local advertising, digital promotions, and seasonal campaigns. Naturals also promotes its outlets through national campaigns and social media, giving your store a visibility boost without extra marketing costs.
- Operational & Technical Guidance: Whether it’s managing customer feedback, handling machinery, or streamlining billing and inventory, Naturals provides constant operational support. Franchisees get access to the company’s technical team for any issues related to freezers, POS systems, or equipment maintenance.
- Franchise Manager for Ongoing Support: Each franchise partner is assigned a dedicated relationship manager to provide ongoing support and periodic performance reviews. This ensures that the business runs smoothly, achieves monthly targets, and adapts to seasonal changes or market trends effectively.
- Standard Operating Procedures (SOPs): Naturals shares its tested SOPs for every aspect of the business, right from preparing ice cream scoops to maintaining hygiene and managing complaints. This reduces operational errors and helps you scale up quickly and efficiently.
Conclusion
The Naturals Ice Cream franchise cost in India may seem expensive, but the returns make the investment worthwhile. Being a profitable business and a well-established brand, Naturals is a perfect opportunity to tap the huge ice cream market in India with the support of a supportive and professional team. The criteria for franchises, the problems you might encounter, and the financial management skills are helpful when one wants to plan for the future of the business.
It should therefore not be a problem getting into the field as an investor whether you are a novice or a veteran in the food business; the franchise could well be your best bet towards establishing your business in one of the most profitable industries in India.
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FAQs
What is the Naturals Ice Cream franchise fee?
Naturals Ice cream Franchise cost in Indiaranges between INR 12 lakh to INR 20 lakh in franchise fee. The final amount may also depend on the location of the store and the size of the stores, among other factors.
How many days or weeks are required for Natural’s Ice Cream to open a franchise?
When it comes to franchising the Naturals Ice Cream, it may take anything from 6-12 months to put in place. This period involves the selection of location, signing of leases, staff training, arrangement of internal façade, and installation of equipment.
What does Naturals require as a royalty fee from its franchisees?
The Naturals franchisees have to pay a royalty fee which is a percentage of their monthly gross sales – it usually ranges between 5% and 8%. This fee serves to keep the operational and support mechanisms of the brand intact.
How can I get the natural franchise application form?
The Naturals franchise application form is available on the website of Naturals Ice Cream. However, potential franchisees can also contact the franchise development team to get additional information.
