There is amazing growth happening in the Indian Quick Service Restaurant (QSR) sector, and Wow Momo is considered one of the best franchising possibilities in this field. At FY25, WOW Momo aims to achieve sales of Rs 650 crore, according to the brand’s CEO, which reflects its strong financial outlook. For aspiring entrepreneurs looking to enter the food franchise business, understanding the Wow Momo franchise cost is crucial for making an informed investment decision.

Sagar Jagdish Daryani and Binod Kumar Homagai started Wow Momo in 2008 with just ₹30,000 and turned it into a major business today. More than $129 million has been raised by the company from various funding rounds, showing strong belief from investors. With its presence in more than 25 Indian cities, Wow Momo is now an attractive business to run for those who want to meet the demand for fast food in India. The Wow Momo franchise cost varies depending on location, size, and format, typically ranging from ₹8 lakhs to ₹35 lakhs, making it accessible to a wide range of potential franchisees.

The Wow Momo Success Story, Revenue & Unique Selling Proposition (USP)

Category	Details
Company Name	Wow! Momo Foods Pvt. Ltd.
Founded	2008, Kolkata, India
Founders	Sagar Daryani, Binod Homagai
Headquarters	Kolkata, West Bengal, India
Brands	Wow! Momo, Wow! China, Wow! Chicken
Total Outlets	600+ in over 38 cities across India
Employees	Approx. 6,000
Revenue (FY 2023)	₹413 crore
Recent Funding	₹130–150 crore (April 2025) bridge round
IPO Plans	Expected within 2 years (by 2027); Target: ₹1,000 crore revenue
Profit Margin	~50% (varies by location and efficiency)

For the fiscal year that ended in March, Wow Mom, under the guidance of Tiger Global, generated nearly Rs 480 crore and aims to increase this figure to Rs 1,000 crore in the following 30 months. It shows how headway from a ₹30,000 origin to being a company worth hundreds of crores reflects the brand’s ability to appeal to many and succeed in different ways.

Recent Developments

In April 2025, Wow! Momo secured ₹130–150 crore in a bridge funding round led by investors including Kamal Agrawal and Khazanah Nasional Berhad. This funding aims to support expansion and scale operations.

Unique Selling Proposition (USP)

• Diverse Product Portfolio: In addition to regular momos, the company makes salads! Chicken, Wow! Kulfi, Wow! China and frozen foods are both offered through the company’s FMCG business.
• Strong Brand Recognition: Lots of people recognize the brand, since it is present in more than 25 cities with reliable quality and taste.
• Technology Integration: Digital innovations, working with delivery services, and improved ordering systems make the customer’s experience better.
• Standardized Operations: None of the businesses is different, because all adhere to training programs and manuals that were developed from the start.
• Supply Chain Excellence: A single system for buying and distributing supplies removes complications faced by franchisees in their daily service.
• Multi-Format Flexibility: It provides various kinds of stores such as kiosks, standalone places, and those in food courts, for individuals with different levels of finances

Why Choose the Wow Momo Franchise?

• Proven Business Model: Standing since 2005 and experiencing lasting revenue increases, Wow Momo is supported by a well-established business model.
• Growing Market Demand: According to forecasts, the Indian QSR market will expand to $38.71 billion by 2029, giving franchise partners many prospects for growth.
• Brand Support: Training, marketing assistance, and advice on how to run the business help the franchisee succeed when they first join.
• Flexible Investment Options: Multiple franchise formats accommodate different budget ranges, making the Wow Momo franchise cost accessible to various investor profiles.
• Excellent Returns: Thanks to large and regular profits as well as a loyal customer base, investing in the industry presents many opportunities to see good returns.
• Innovation Focus: The company stays ahead in the industry by always adding new menu items and adopting the latest technology.

Franchise Model Insight (QSR Focus)

• Quick Service Excellence: Streamlined tasks make it possible for Quick Service Restaurants (QSRs) to serve customers quickly and according to today’s demands.
• Easy Expansion: Sticking to the same workflows allows the company to open so many branches rapidly and always keep standards steady.
• Technology-Driven Approach: Optimization of operations is achieved when POS systems, inventory computerized functions, and client-facing technology are brought together.
• Training and Development: The training and development process covers everything from how to handle food, serve clients, and lead the business for success.
• Marketing and Branding: Customers are acquired and retained by advertising the company nationally, supporting marketing online, and promoting locally.
• Supply Chain Management: By having a single company handle both sourcing and distribution, franchises can keep the quality of products, save money, and streamline their tasks.

Wow Momo Franchise Cost: What You Need to Invest

The Wow Momo franchise cost structure is designed to accommodate different investment capacities and business formats. The following list provides more information about the investment requirements:

• Initial Franchise Fee: To start, the brand licensing, training, and first support services are covered by the fee of ₹25,000 + GST to ₹5 lakh – ₹8 lakh.
• Total Investment Range: Nevertheless, the overall investment range for starting Wow! is as described below: It is estimated that buying a Momo franchise ranges from Rs 22 lakh to Rs 35 lakh in India, but some publish different ranges starting from Rs 8-20 lakhs based on the chosen model.
• Equipment and Setup: The kitchen equipment, furniture, fixtures, and interior arrangement required for a fast food outlet change with both size and place of business.
• Working Capital: At the beginning, the company needs to pay for inventory, pay employees, and cover operating costs.
• Security Deposit: A security deposit is an amount given towards future project commitments and can be returned.

Expense Category	Estimated Cost (INR)
Franchise Fee	₹25,000 + GST to ₹5 lakh – ₹8 lakh
Setup & Infrastructure	₹5 lakhs to ₹15 lakhs
Initial Inventory	₹2 lakhs to ₹4 lakhs
Kitchen Equipment	₹3 lakhs
Working Capital	₹3 lakhs to ₹5 lakhs
Total Investment	₹8 lakhs to ₹30 lakhs

Additional Financial Considerations

Understanding the complete financial picture beyond the initial Wow Momo franchise cost is essential for proper business planning:

• Royalty Fees: Many franchisors charge a monthly royalty fee, which can be between 4% and 6% of total sales, for continued brand support and assistance.
• Marketing contribution: Every month, 2-3% of the company’s gross revenue is set aside to fund its main advertising and marketing strategies.
• Insurance Requirements: Property, liability, and operational insurance are required for the business, as outlined in the franchise agreements.
• Renovation and Maintenance: Every year, a portion is devoted to upkeep, repairs, and redecorating the outlet to follow brand standards.
• Technology Fees: For technology, you have to pay each month for the POS systems, online platforms, and any other services provided by the brand.
• Staff Training Costs: The Costs of training staff members to ensure the highest standards of service quality.

Cost Variables Based on Location

The Wow Momo franchise cost can vary significantly based on geographical location and local market conditions:

• Tier 1 Cities (Mumbai, Delhi, Bangalore): Higher real estate costs drive up initial investment, with total Wow Momo franchise cost ranging from ₹25-35 lakhs. Spaces in much sought-after areas cost more to rent and often attract many shoppers who help the business thrive.
• Tier 2 Cities (Pune, Ahmedabad, Jaipur): Moderate investment requirements with Wow Momo franchise cost typically ranging from ₹18-25 lakhs. The markets provide opportunities for growth while keeping expenses within a reasonable range.
• Tier 3 Cities and Towns: Lower entry barriers with Wow Momo franchise cost starting from ₹8-15 lakhs. If competition goes down and business expenses are reduced, the business might enjoy attractive profit margins.
• Mall vs. Street Locations: At malls, you must pay a bigger security deposit and meet strict operational rules, but on the street, stores often have more freedom.
• Food Court vs. Standalone: Generally, it takes less money to start a food court, but a higher percentage of sales is returned to the restaurant. On the other hand, standalone businesses must make a bigger initial investment, but they keep more of the earnings.

Profit Margins and Earnings Potential

How much a Wow Momo franchise can earn is affected by the franchise’s location, how it is managed, and how much the market wants its products. According to industry analysis, well-run QSR franchises typically make gross margins of 40-50% on sales of food. When you consider all operating expenses, most Wow Momo franchises make a profit that represents a margin of 20-25%.

Every month, people can hope to earn ₹3 lakh to ₹8 lakh, and the top spots in top areas will most likely see higher revenues. The payback period for the Wow Momo franchise cost typically ranges from 1.5 to 3 years, making it an attractive investment option. Benefits, including larger purchases, promotional help, and efficient ways of working, mean that franchises have a better chance at higher profits than if they operated alone.

• Average Monthly Sales: ₹3 lakh to ₹8 lakh (location-dependent).e.
• Profit Margin: 20-25% to 40-50%.
• Monthly Profit: ₹80,000 to ₹2.5 lakh.
• Return on Investment (ROI): 8-10 months, or 12-18 months, or 1.5 to 3 years, depending on sales and efficiency.

Requirements to Apply for Wow Momo Franchise

Documentation Requirements:

• Valid business registration and GST certification
• Financial statements and bank references for the past 2 years
• Property documents or lease agreements for the proposed location
• Identity and address proofs of all partners/directors
• NOC from local authorities and fire safety clearances

Eligibility Criteria:

• Minimum educational qualification of higher secondary
• Prior experience in food service or retail operations is preferred
• Strong leadership and customer service orientation
• Commitment to hands-on involvement in daily operations

Financial Requirements:

• Liquid capital of at least 60% of the total Wow Momo franchise cost
• Good credit history and financial stability
• Ability to sustain operations for the initial 6-12 months
• Additional working capital beyond the initial investment

Franchise Terms & Legal Conditions:

• Initial franchise agreement term of 5-7 years with renewal options
• Exclusive territorial rights within specified geographical boundaries
• Compliance with operational standards and quality requirements
• Non-compete clauses during and after the franchise agreement period
• Mandatory participation in training programs and promotional activities

How to Apply: Step-by-Step Guide & Support Provided by Wow Momo

Application Process:

Step 1: Initial Research and Preparation 

Make sure to check the Wow Momo franchise opportunity very closely. Visit the official Wow Momo website and find out all you can about how much money you need, suitable places to set up shop, and the way the company works. Make sure you have all your banking papers, tax reports, and certificates of business registration. Check if you can invest the amount required and if you can keep up with working expenses over time.

Step 2: Online Application Submission 

Click the link and send your application online. Give your name, address, and investment value. Make sure to upload documents like PAN and Aadhaar. On the application form, you will be asked for complete information about yourself, income, preferred location, and business career. Give all the necessary and accurate information to speed up the process.

Step 3: Document Verification and Screening 

After that, Wow! will check the entries. Momo usually happens after a few days. The company’s team checks your application and the information you have included. Here, the company makes sure your financial documents are right, does a background check, and assesses whether you will fit as a franchisee. The time required for screening is about 7-10 working days.

Step 4: Initial Discussion and Evaluation 

After the review of your application, a member of the team will get in touch with you to explain the following steps. Once your application is received, a franchise development executive will reach out to you to talk about your interest, answer your questions, and give detailed information related to the franchise. Both people in the conversation can check if they are compatible and discuss any matters that still need to be cleared up.

Step 5: Location Selection and Approval 

Extend your search to Wow Momo’s real estate staff to look into and review options for your franchise store. The company helps clients decide on the best location, looks into population trends, and examines how the market will support the business. Getting the right location is essential as it will play a major role in making your franchise successful.

Step 6: Final Agreement and Payment 

When the approval of the chosen location and final negotiations are done, you should sign the franchise agreement and pay the franchise fee and the first investment. The proper documents are reviewed and approved, and the official franchise rights are then granted. At this step, your relationship with Wow Momo is confirmed, and the setup of your store begins.

Comprehensive Support System:

• Training and Development: New hires begin with two to three weeks of intensive training that covers food preparation, customer service, inventory control, and details of running the business at company and training centers.
• Operations Manual: Includes detailed instructions for every operation, starting from when the restaurant opens until it is closed.
• Marketing Support: National advertising, local flyers or posters, grand opening help and assistance with online marketing, and managing social media.
• Supply Chain Support: Central procurement ensures that all raw materials and packaging are bought at the same competitive and high-quality standard.
• Technology Integration: Set up all your POS systems, ensure your online ordering is up and running, and keep offering technical support for your digital systems.
• Ongoing Consultation: Get regular checkups, performance analyses, and strategy recommendations from experts in the franchise group.
• Quality Assurance: Companies carry out regular quality checks, shop in secret, e,t and keep up with changes to protect their brand standards.

Risks & Considerations Before You Invest

• Market Competition: The QSR industry is highly competitive, as there are both established and new companies, which means continuous development and advertisements are required.
• Location Dependency: Success heavily depends on location selection, with poor locations significantly impacting profitability despite meeting the Wow Momo franchise cost requirements.
• Operational Complexity: Running a food service business calls for sticking to certain quality, hygiene, and stock-taking rules.
• Staff Management: Employees in the food service industry tend to leave their jobs often, which often leads to problems with regular operations and training teams.
• Economic Sensitivity: When the economy goes into recession, spending on restaurant meals by consumers may drop and affect the profits of franchises.
• Regulatory Compliance: Food safety rules, labor regulations, and local laws must be followed at all times, which takes effort and resources to achieve.

Conclusion

Being part of the Wow Momo franchise could be an attractive investment because India’s QSR market is quickly expanding. Being backed by a strong business model, a recognizable brand, nd and lots of support, Wow Momo provides new entrepreneurs with the key to entering the busy and profitable food industry. Because Wow Momo can be started on several budgets, its cost makes the franchise open to people from different financial backgrounds.

Success comes in the Wow Momo system by preparing well, raising the money needed, and always working for the best operations. Since the Wow Momo franchise’s investment cost depends on the location and model, it remains a good investment for hard-working entrepreneurs. Because the brand is growing well, has innovations in its portfolio, and is already well known in the market, franchising is a promising area for the company. Anyone interested in franchising should do proper research, find a suitable location, and factor in extra working money since starting this business can be expensive.

Also Read:

• Ice Cream Franchise in India
• Mio Amore Franchise Cost in India
• Tea time Franchise cost in India
• McDonalds Franchise Cost in India

FAQs

What is the lowest amount it costs to open a Wow Momo franchise?

The Wow Momo franchise cost basically begins at ₹8 lakhs for smaller outlets, but for full services, you need between ₹22-35 lakhs.

How long does it take to recover the Wow Momo franchise cost?

Recovering the Wow Momo franchise cost normally takes 2-4 years, based on both the location and the quality of management.

Does the Wow Momo franchise cost include equipment?

Yes, the Wow Momo franchise fee covers kitchen equipment, furniture, and setup, yet the items included can change by package.

What additional yearly fees do you need to pay after buying the franchise?

The royalty and marketing fee varies from 4-6% and 2-,3% respectively, of your gross monthly sales after you purchase the franchise.

Can I apply for finance support to pay for the Wow Momo franchise cost?

Although Wow Momo does not give loans, it helps franchisees obtain them by linking them to partner banks and financial companies.