Electronic mail or e-mail as it is commonly referred to, is one of the crucial means of communication in organizations today. Businesses are in constant need of communicating with customers, business associates, and investors and email services are one of the most important means of doing so. 

Amazon Ses is a global email service that is owned by and is a part of AWS. But there could be some reasons why some organizations might need to consider other options instead of SES, among them costs or available features and integration. Here, the main focus is on the top 10 Amazon SES Alternatives which will be described in this article.

What is Amazon SES?

Amazon Simple Email Service (SES) is a cloud-based email delivery service in the AWS platform that enables developers to send complex bulk messages. It is a convenient solution since it is both economical and could be used for sending and receiving emails from any web application or server. This centralized system enables developers to concentrate on creating client-facing apps and enhancing them by offloading Service, Error, and Statistics handling to SES.

When do we need Amazon SES Alternatives?

Despite the fact Amazon SES is dependable and packed with beautiful features in e-mail service, there can be certain conditions where thinking about alternatives is obligatory. Some common reasons include:

1. Cost: Compared to other email marketing platforms out there, SES can have high costs depending on the number of e-mails that are sent in a day, week, or month depending on the number of e-mails being sent forth in a business.

2. Specific feature requirements: SES may not meet the needs of some organizations because of the special request in the technicalities like, advanced email marketing, or the types of reports on emails.

3. Integration preferences: Some companies may be inclined to select particular e-mail services simply because the firm’s tech stack aligns well or has higher compatibility with particular tools and platforms.

4. Data privacy and security concerns: Some sectors/locales display specific data privacy and security requirements, which may cause businesses to research for solutions with higher compliance standards.

5. Vendor diversification: Depending on the risks and exposures faced by the organization, it may make sense to diversify your vendor base and not rely solely on one vendor for all your services.

Key Features of Amazon SES Alternatives 

1. Email Deliverability: The primary purpose of a dedicated email service includes maximum email delivery rates, this makes use of a dedicated email service very viable. Focus on those options that contain strong deliverability features like controlling mail server reputation, IP warming, and proper filtering so that your emails do not go to the spam or junk mailbox.

2. Scalability: Due to progress in your business, the number of emails you are likely to receive is bound to rise. Select one variant that could easily adapt to accommodate the anonymous traffic that may come with many email users without straining the performance not to mention the reliability.

3. Analytics and Reporting: Sophisticated analysis and the ability to track email campaign effectiveness and its results are critical to finding out the weak points and lessons learned fast. 

4. Email Marketing Capabilities: If your business needs more than basic email marketing features, consider instruments that provide the resend to unread, list management, dividing into segments, A/B testing options, templates, and automated procedures.

5. Integration and APIs: Ensuring that the solution works well with your business’s existing technology landscape as well as applications and other systems is critical to effective workflow.

6. Deliverability Expertise and Support: The topic of delivery and its optimization can be quite intricate, and thus having access to consultation and assistance can be beneficial.  

How to Select the Best Amazon SES Alternatives

With the key features in mind, follow these steps to select the best Amazon SES alternative for your business: 

1. Define Your Requirements: Wherever possible, state the executive specs by identifying the amount of business email communication that is required, the target groups, the features wanted, and the degree of integration.  

2. Research and Shortlist: Devise a proper research and analysis procedure and define essential criteria for the available alternatives, including the features, prices, reliability, and customers’ feedback. 

3. Evaluate and Compare: Explore options moving to the second stage of selection and assess them based on the similarity of their characteristics and their cost-utility relation. 

4. Assess Integration and Migration: If Amazon SES was previously used, it is critical to analyze the integration and migration occurring with each option. Bear in mind the level of difficulty, possible servers’ inopportune downtime, and the help that is delivered at the time of transition.

5. Consider Scalability and Future Needs: The inability to meet the future needs of your business is another drawback of the current requirements approach thus this has to be considered. Select one that can grow with your increasing needs. 

Top 10 Amazon SES alternatives

In the following article, there is a description of the 10 best options for Amazon SES accompanied by such parameters as description, features, strengths, weaknesses, and the link to the source.

1. SendGrid

SendGrid is an application programmable web API that is utilized for the sending of different emails that were bought by Twilio in the year 2019. This service provides it with a strong and reliable email platform for transactional and other types of marketing messages. It is adopted by small businesses, middle-scale enterprises, and large enterprises all around the world and they all enjoy the flexibility, stability, and extendibility of SendGrid.

Key Features:

1. Scalable email delivery infrastructure

2. Sophisticated tools that can analyze and feedback on the whole process of email communication.

3. Email marketing tools employed in outbound marketing include A/B testing and segmentation.

4. Checking delivery and inbox rates

Pros:

1. There are more advantages through the deliverability rates, and the reputation is very good.

2. It also alters the way how this works with various platforms and tools seamlessly.

3. Stable, well-documented, and buoyed by a support structure of developer tools and guides

Cons:

1. There may be higher total pricing compared to some others when the volume of emails sent is high.

2. Fewer design options allowed in the use of the templates in creating e-mail advertisements

3. Certain features may be coded and could need coding skills from the clients who require additional tools.

Website: https://sendgrid.com/

2. Mailgun

Mailgun is an email service provider used widely by many people with a workhorse email API and a simple control panel. It is specifically well known for its effective and reliable sending ability of emails, the routing option, and the analytical features. Mailgun is suitable for developers and for any businesses that need to have a solid and reliable email provider for their applications.

Key Features:

1. A strong email API to align well with other systems

2. How advanced email tracking and analytics can help you.

3. Flexible routing and email, which can be scheduled.

4. Triple Opt-in, SMTP Relay & Suppression List Management

Pros:

1. Deliverability and reputation rates are high.

2. Flexible, aimed mainly at developers, has good documentation and support

3. Flexibility in the amount of emails to be sent

Cons:

1. Even fewer options for customizing your email marketing in comparison with some other solutions.

2. Organized and layout of the user interface can be complex for basic users 

3. Limited support for advanced email design and templating

Website: https://www.mailgun.com/

3. SMTP2GO

SMTP2GO is a secure and cheap method of delivering e-mails for commercial purposes without a size limit. It seems to offer direct and clear service to send transactional and marketing communications. As for the SMTP service, SMTP2GO is considered to be one of the most convenient services because of its pricing policy and such parameters as email deliverability.

Key Features:

1. User-friendly and easily understandable platform for sending emails

2. While using emails there are tracking and reporting systems that are in use.

3. List management and techniques commonly used in categorizing the email list.

4. Use of unique AP address and certified domain name

Pros:

1. Economical rates for the purchase of emails in different quantities

2. Interfaces that are easy to navigate and installation procedures that do not take much time.

3. Delivering formal emails to recipients on the list and email management

Cons:

1. Advanced email marketing feature, is somewhat limited in its functionality.

2. Fewer integration options compared to other similar products.

3. The number of customization and branding segments in emails was scarce.

Website: https://smtp2go.com/

4. Mailchimp

Mailchimp is not only an email marketing tool but its most popular software that allows customers to design, send, and track their emails. Although not an email delivery service, Mailchimp covers email marketing and promotional aspects of email infrastructure and offers related features.

Key Features:

1. Exemplary and easy-to-use email campaign creation tools and templates

2. Sophisticated approaches to automating the emails and dividing them into segments

3. Landing page toolkit and website integration

4. Comprehensive evaluation and analysis 

Pros:

1. A simple and intuitive user interface combined with a large knowledge base.

2. Effective email marketing automation and campaigning

3. Prime focuses on a combination of email list management and addressing the segmentation aspect

Cons:

1. A few things to send transactional and application-based emails

2. Higher pricing for high-end add-on tools and subscriptions to more extensive membership lists.

3. The application is a bit complex, especially for some users who may not have the time and patience to learn more advanced features 

Website: https://mailchimp.com/

5. Mailjet

Mailjet is a cloud email marketing platform, which aims to provide high deliverability rates, automatic email scalability, and more sophisticated marketing functionalities. It provides an array of features for the business, allowing it to conduct regular, promotional, and marketing mail. The features that are unique to Mailjet include real-time email tracking designed flexibly, the ability to create templates, and an analytical dashboard.

Key Features:

1. The provider must offer good email delivery rates and effective measures to ensure a good reputation for the campaign.

2. Sophisticated use of email marketing automation and its division

3. Real-time email tracking, in addition to the software and analytics.

4. Ease of generality in the formation of e-mail templates and their changes

Pros:

1. High and effective email delivery and inbox collection percentages

2. Over and above, flexible email marketing automation and personalization solutions

3. Ease of use, and feedback in the form of templates and examples

Cons:

1. Price per email can be slightly higher for high volumes of emails.

2. There is also less flexibility in integrating its options with third-party services than in some of the competition.

3. It has been observed that customer support at various levels can lack homogeneity sometimes.

Website: https://www.mailjet.com/

6. Postmark

Postmark is easy to use, dependable. Email delivery service that caters for developers. This one is drawn specifically for the use in transactional and application notify emails and therefore widely used by developers and businesses who need excellent mail facilities.

Key Features:

1. Instant and credible email delivery system

2. Smart features and sophisticated analysis of email reception

3. Methods such as API and SMTP that are easy to integrate

4. Optimizing Inbox delivery and testing of spam messages.

Pros:

1. Deliverability rates of 98% or above and overly strong reputation management.

2. Recommended for developers who require detailed documentation and assistance.

3. Clear, transparent pricing model relative to the company’s email traffic.

Cons:

1. Lack of extensive feature 

2. Offers fewer features to its users.

3. Design limitation in terms of realism and customization, which are key aspects in a user interface.

Website: https://postmarkapp.com/

7. Brevo

Brevo is an enhanced Email delivery that provides a range of features for marketing as well as transactional emails. This platform is also renowned for its scalability, superior capabilities in analyzing email metrics and bulletproof deliverability.

Key Features:

1. The right infrastructure for the delivery of high quality emails on a large scale

2. Dedicated and sophisticated analysis of email traffic and reporting in real-time data.

3. Basic features and capabilities of an e-mail list and an e-mail list segmentation.

4. Verification of the recipients’ accepting our emails and the strategies performed to maximize the percentage of messages delivered to the inbox.

Pros:

1. A good one for email deliverability and managing the company’s reputation.

2. The complete analysis of features and functions of the email communication system including the different reports for evaluation.

3. Ease of use as well as adequate information available to understand the user interface.

Cons:

1. Fewer options in the use of automation in relation to e-mail marketing 

2. Relative to several competitors, there appear to be fewer integration possibilities.

3. Special pricing can be provided but this may be slightly higher for sending a large number of emails.

Website: https://brevo.com/

8. MailerSend

MailerSend is an email marketing platform for sending and delivering transactions and promotional/marketing messages with ease through its interface. It is among the few whose architecture is aimed at serving every business stratum, ranging from small-scale businesses to giant corporations.

Key Features:

1. Easy to use drag and drop email campaign builder follow up email templates

2. Collections of e-mail lists and mechanisms for segmentation and targeting.

3. Detailed analysis of the emails and specific reporting.

4. Advanced email marketing automation

Pros:

1. Simple to use and set up with a graphical interface.

2. Offer several reasonably priced options based on the volume of emails needed

3. Secure an effective email delivery 

Cons:

1. Secondly, it has fewer advanced features in comparison to its competitors.

2. Customers are allowed to edit only a few aspects of templates for email campaigns.

3. It is also valid that the support for the customer may be weak at some times.

Website: https://mailersend.com/

9. OneSignal Email

OneSignal is the foremost mobile text notification service. OneSignal offers customized mobile push notification services for web, Android, and iOS platforms. The OneSignal Email is a recent product from OneSignal that is intended to offer a more dependable and efficient method of sending transactional emails. OneSignal Email is the optimal solution for marketing teams that generate numerous automated email communications.

Key Features:

1. Logically integrated, automated, and consolidated e-mail campaigns and patterns

2. Advanced and effective features in using of e-mail marketing automation and segmentation

3. Advanced features on email utilization, and contribution to business performance

4. The email management list and lead scoring system

Pros:

1. Easy to use interface and good amount of content out there to learn from

2. Targeted e-mail marketing automations and personalizations are some of the toughest marketing features.

3. Trustworthy, and highly deliverable emails.

Cons:

1. They lack variety when sending personalized, form-based email templates

2. Pricing may be slightly higher for added features 

 3. Rather complex when used for basic email requirements.

Website: https://onesignal.com/

10. MessageBird (formerly Sparkpost)

MessageBird was previously called Sparkpost and is an email delivery platform defined in the clouds which provides companies with the scalable and reliable email delivery system. It is credited for its rich metrics for email, its real-time delivery statistics, as well as impressive deliverability.

Key Features:

1. Scalability and reliability with a secure and efficient email delivery system.

2. Sophisticated data analysis of email activity and instantaneous deliverability statistics

3. Tools that help in optimizing the inbox delivery and testing for spam floods

4. Email validation and suppression management where there is more than one variation of the same subject line.

Pros:

1. 50 percent of sent emails were delivered to the recipient’s inbox directly and had a good record of reputation management.

2. Detailed email analysis and immediate statistics on data.

3. Wide framework architectures to manage large amounts of emails

Cons:

1. Lack of email marketing automation and the ability to personalize them.

2. May not be friendly, especially to individuals with a non-technical nature.

3. It can be costly compared to other models or a particular solution.

Website: https://www.messagebird.com/en/email/

Suggested Read: 10 Best Discord Alternatives

Conclusion

As such, it needs to be noted that all these Amazon SES alternatives provide diverse capabilities and functionalities, and the selection of the tool depends solely on the daily amount of received and sent emails, the necessity of integration with other platforms, the list of the wanted features, and the cost restraints.  

Furthermore, gaining recommendations from other professionals who use email services or consultants who specialize in that area as well as talking to other businessmen who have experience in dealing with the service provider can help in arriving at the right resolution.