Indians not only have rice as a grain, but it represents a feeling, a custom, and the core of any meal. There are thousands of varieties of rice growing in the country and it can be impossible to select the appropriate rice. There is when Rice Brands in India enter the picture, which possess good, standard, and reliability. 

Be it aromatic basmati to make biryani,brown rice to keep you fit, or rice to prepare your day to day meals, branded rice would make you have the best. This is a detailed list of the best rice brands, their prices, their types, and even provisions of starting your own rice brand in India. We are going into the premium grains world!

Brief on Why Rice is a Staple Food in India

The cultivation of rice in India dates back to more than 5000 years and it has been the main food source to more than 65 percent of the population. It has a strong connection with Indian culture as it is played in festivals, rituals and in celebrations. Rice suits all regional cuisines such as the fluffy idlis of South India to right through to the delicious biryanis of Hyderabad, inspiring many innovative business ideas in Hyderabad around food and culture.

Nutritionally, rice is a source of vital carbohydrates, energy and when taken in its different varieties such as brown rice or red rice, it has fiber and mineral content as well. It is incomparable to other plants because of its versatility, affordability, and ability to grow in a variety of climates. In the minds of millions of Indian families, rice is always a part of their meal and therefore not just food but a lifestyle.

Overview of the Rice Brands in India

As the largest rice producer and the largest rice exporter in the world, India is the second-largest rice producer in the world and accounts for almost 40 percent of the global rice exports. As of 2025, the Indian rice market is valued at around US $47.1 billion and is projected to reach US $60 billion by 2030, growing at a CAGR of nearly 5%. The packaged rice segment—driven by rising health awareness, urbanization, and preference for branded, hygienic products—is expanding even faster, at about 5.9% CAGR and expected to touch US $19.6 billion by 2031. The market will be segmented into basmati and non-basmati markets with basmati attracting high prices both locally and internationally. 

Rice Brands in India have been changing tremendously and thus companies have invested in new milling technologies, quality certifications and appealing packs. Hygiene issues and quality assurance are changing consumer preferences towards branded and packaged rice. The increased demand of specialty rice such as brown, red, and organic has also provided new opportunities to the brands due to the growth of the health consciousness.

Differences Between Unbranded and Rice Brands in India

• Quality Consistency: Branded rice always has homogeneous grain size, color and texture, on the other hand, unbranded rice can widely change its quality.
• Hygiene Standards: Branded rice is cleaned, sorted and packaged in proper condition whereas unbranded rice may have impurities.
• Certification: Branded rice has quality certifications or laboratory examinations, whereas unbranded rice is not confirmed.
• Shelf life: Branded rice can last longer when it is packed properly it may not last long when unbranded.
• Traceability: Branded rice, it narrows down to what it originated; un branded rice, the origin is vague.
• Price Premium: Branded rice is priced 1030 per cent higher but provides a guaranteed quality.
• Trust in Consumers: Brands have a reputation that can be developed, unbranded rice gives no responsibility.

How Branding Improves Quality, Trust, and Market Value

• Quality Assurance: The Brands invest in sorting equipment, eliminating hits and stones.
• Standardized Processing: The current milling technology does not destroy nutrients and aroma.
• Packaging Protection: Freshness is ensured by vacuum-packed or moisture-proof ones.
• Trustworthiness: Recognizable brands provide the certainty of experience, making it less challenging to make a purchase.
• Premium Positioning: It gives opportunity to charge more due to perceived value addition with branding.
• Marketing Reach: Brands employ advertisements to sensitize the consumers on rice varieties.
• In relation to regulatory compliance: the branded companies adhere to the FSSAI standards to have food that is safe.
• Opportunities of Innovation: Specialty products such as fortified rice or organic rice can be introduced by the brands.
• Export Potential: Rice of good branding fetches high prices at the international markets.

Rice Brands in India with Price (2025 Updated List)

Brand Name	Type	Price Range (per 1kg–5kg)	Suitable For
India Gate	Basmati	₹150 – ₹800	Biryani, Pulao, Special Occasions
Daawat	Basmati	₹140 – ₹750	Daily Cooking, Festive Meals
Kohinoor	Basmati, Non-Basmati	₹130 – ₹700	Premium Dishes, Regular Meals
Fortune	Non-Basmati, Brown	₹60 – ₹400	Everyday Cooking, Health-Conscious
Aeroplane	Basmati	₹160 – ₹820	Traditional Recipes, Biryanis
Shrilalmahal	Basmati	₹170 – ₹850	Authentic Indian Cuisine
KRBL (India Gate)	Premium Basmati	₹180 – ₹900	Luxury Dining, Exports
Tilda	Basmati	₹200 – ₹950	International Cuisine, Premium
Amira	Basmati	₹190-230	Health-Conscious Consumers
Deccan Gold	Non-Basmati	₹50 – ₹250	Budget-Friendly Daily Use

Top 10 Basmati Rice Brands in India

Brand Name	Type	Price Range (per 1kg–5kg)	Suitable For
India Gate Basmati	Premium Aged Basmati	₹180 – ₹900	Biryani, Pulao, Special Occasions
Daawat Rozana	Everyday Basmati	₹140 – ₹400	Daily Cooking, Quick Meals
Kohinoor Basmati	Classic Basmati	₹150 – ₹700	Traditional Dishes, Family Meals
Aeroplane Premium	Extra-Long Basmati	₹160 – ₹820	Festive Cooking, Biryanis
Shrilalmahal Basmati	Traditional Basmati	₹170 – ₹850	Authentic Indian Recipes
Tilda Pure Basmati	International Premium	₹200 – ₹950	Gourmet Cooking, Export
Lal Qilla Basmati	Value Basmati	₹135 – ₹680	Home Cooking, Restaurants
Maharani Basmati	Select Basmati	₹145 – ₹720	Daily Premium Meals
Pari Basmati	Budget Basmati	₹120 – ₹550	Economical Quality Cooking
Dawat Dubar	Super Premium	₹190 – ₹880	Luxury Dining, Celebrations

Top 10 Rice Brands in India (2025) – In-Depth Overview

1. India Gate

The India Gate, an enterprise of the KRBL Limited, is the Indian market leading basmati rice brand that has achieved a track record of excellence over three decades. It is reputed to be of good quality and has the original aroma and is being exported in over 80 countries across the world. The brand is available in different ranges and these are the Classic, Dubar, Tibar, and Brown Rice that suit the different tastes of the consumers. As one of the Top manufacturing companies in India, India Gate has gained many awards due to quality and taste and this has made it the favorite of various households and restaurants in India and also in other countries.

• Why It’s Special: India Gate cooks with old basmati rice which swells up to two times of its initial size after cooking, providing just the right texture and aroma.
• Pricing: Costs between 150 a kg of the regular form to 900 a kg of aged basmati of high quality.
• Availability: It can be found in all of the major supermarkets, online shopping places such as Amazon, BigBasket, and local grocers around the country.
• Website Link: https://www.indiagatefoods.com

2. Daawat

Daawat, a brand of LT Foods Limited is a brand of household name which is closely associated with quality basmati Rice Brands in India since 1980. It has a broad collection of Rozana to cook on an everyday basis, Biryani Basmati to cook on a special occasion and Super Basmati to dine on a premium basis. The brand is the result of traditional ageing practices with innovative technology to produce the best grain extension and scent. Daawat has believed in quality to emerge as one of the most relied brands of rice in India serving millions of families eating the rice daily and its excellent quality and authentic flavor have provided a consistency in its served quality and taste.

• Why It’s Special: The special aging of Daawat has made sure that you end up having extra long grains that have a better taste and aroma making them go well in biryanis and pulaos.
• Pricing: The products can be priced 140- 750 per kg based on the variety and length of grain.
• Availability: Can be found in most of the retail locations, modern trade stores, and e-commerce sites in India and the rest of the world.
• Website Link: https://www.daawat.com

3. Kohinoor

Kohinoor is the brand in the Indian rice industry with more than 50 years of uninterrupted history based on the basmati and non-basmati Rice Brands in India. It was established by the Amira Group that deals in high quality rice that has steady grading and processing. The brand has established a special method of processing by steaming the product, which preserves nutrients but maintains separate grains and fluffy ones. Kohinoor has a number of products that are Platinum, Gold, Silver and Super Value which are offered at various prices to various consumers with varying needs and budgets in the Indian market as well as worldwide.

• Why It’s Special: This is done using special steam processing of Kohinoor and results in having separate grains fluffy and reliable every time.
• Pricing: Widely 130-700 per kg based on normal varieties and costly basmati varieties.
• Availability: Sold in the conventional retail and supermarket and online groceries all over India.
• Website Link: https://kohinoorindia.co.in

4. Fortune

As an AWL Agri business, Fortune is one of the known brands of rice-based products that have affordable but quality products in India. As a diversified food product, Fortune is offered as white rice, brown rice, and healthy rice variants to be consumed on a daily basis. Its brand revolves around giving clean and well processed rice at a good price and in large quantities. The wide distribution channels that Fortune has allowed it to gain means its accessibility to the urban as well as the rural market where it has been able to reach millions of Indian families looking to have an affordable and reliable supply of their requirements.

• Why It’s Special: Fortune does not lack value and its rice is well-processed and clean to be consumed on a daily basis.
• Pricing: Competitive pricing that ranges between 60 a kg of ordinary rice up to 400 a kg of brown rice that is of the specialty variety.
• Availability: Widespread in terms of their availability in local shops and supermarkets as well as online in urban and rural India.
• Website Link: https://www.fortunefoods.com

5. Aeroplane

Aeroplane is a high quality basmati Rice Brands in India, which has extra-long grains and traditional Indian flavors. The brand has created a customer base that is loyal in terms of quality and original aroma that would make every dish better. Aeroplane basmati is allowed to age naturally at least 18 months, as it has had to develop better cooking properties and also extend. Aeroplane with its unique red theme packaging has now become a household name in Indian kitchens especially in making the traditional biryanis, pulaos and festive foods.

• Why It’s Special:Aeroplane basmati is naturally dried over to the minimum of 18 months, which purports it with unmatched aroma and culinary properties.
• Pricing:160 820 per kg- Premium price due to its high quality and the aging process.
• Availability: Sells at the retail stores of premium retail outlets, modern trade stores, and online grocery stores.
• Website Link: https://www.bestfoods.in

6. Shrilalmahal

Shrilalmahal is a premium Rice Brands in India that sells natural Indian basmati rice that is processed in the traditional ways and using advanced technology. The company boasts of purity and limited processing that does not harm the natural goodness and aroma of high quality basmati. Geographical authenticity is guaranteed because Shrilalmahal procures its rice in Punjab and Haryana plains, the areas which produce rice. The brand is known to have rich heritage and focus on quality and serve discerning customers in their special occasions, having traditional values and high taste in rice.

• Why It’s Special: Shirlalmahal has been reputed to be pure and minimally processed so that it does not lose the natural goodness and aroma of basmati.
• Pricing: Prices of various types of high quality basmati rice are between 170 and 850 rupees per kilo.
• Availability: It can be found in large supermarkets, specialty shops and it is delivered online.
• Website Link: https://www.shrilalmahal.com

7. KRBL (India Gate Premium)

KRBL Limited has the up scale segment which is the best basmati rice products which is focused on gourmet restaurants and global export markets with products of international standards. Being the first integrated Rice Brands in India, KRBL has access to state-of-the-art processing plants and has high standards of quality control through the paddy purchasing, up to the ultimate packaging. The high-end brand of the company is aged basmati that has high grain length, aroma, and cooking properties. KRBL has ensured that it wants the best, which has brought it to the preference of connoisseurs, five-star hotels, and gourmet restaurants all over the world, establishing standards in the industry.

• Why It’s Special: KRBL uses cutting edge processing and stringent quality checks thus becoming a connoisseur’s favourite even in other parts of the world.
• Pricing: Deluxe or ultra-premium aged varieties with prices of 180 -900 per kg.
• Availability: It will be sold in high-end grocery stores, five-star hotels, and high-end retail outlets.
• Website Link: https://krblrice.com

8. Tilda

Tilda is a UK based Indian brand which has gained worldwide fame with pure basmati perfection and inventions in rice processing. Established in 1970, Tilda is farming the best basmati, selected in the specially cultivated farms of Indus Valley, India, and the Perfectly Fluffy technology is applied to the rice with innovative Pure Basmati steaming. The brand has a variety of ranges such as Pure Basmati, Wholegrain and Easy Cook. Due to its sustainability, farmer relations and stable quality, Tilda provides a quality choice in more than 60 countries that makes it the gold standard of international basmati rice.

• Why It’s Special: Tilda gets its rice on the most desirable farms in India and puts up innovative steaming in attaining perfect fluffy rice.
• Pricing:Premium international brands will be around 200 to 950 per kg in different lines of products.
• Availability: It can be found in high end supermarkets, gourmet shops, and online shops that provide their products to urban consumers.
• Website Link: https://www.tilda.com/en-in

9. Amira

Amira targets conscious consumer clients who do not sacrifice on taste. Being one of the few organic rice brands in India, Amira threatens non-GMO and pesticide-free Basmati. The rice is also not dense enough like normal Basmati; hence it is ideal to fitness enthusiasts as well as families that focus on their wellness. The purity, which is what is represented by the peacock on the packaging, is an assurance Amira never fails to make.

• Why It’s Special: Itis affordable, and when quality is considered, the product offers quality, good elongation, and aroma at affordable prices.
• Pricing: Value-based pricing ranging between ₹190-230 per kg with regards to the product line.
• Availability: Stocked in metro areas, health food and wellness websites.
• Website Link: https://www.amira.net/

10. Deccan Gold

Deccan Gold also focuses on other non-basmati types of rice and provides relatively cheaper services so that people can use it daily and do not lose the primary quality parameters. The brand has gained a lot of popularity especially in South India whereby non- basmati rice has been used in traditional foods such as idli, dosa and the normal meals. Deccan Gold is offering clean, high quality, sorted rice at very cheap prices. The regional taste and affordability that the brand has based its operations on have seen it become a household name among bargain consumers and therefore all types of income earners can afford to take quality rice in India.

• Why It’s Special: Deccan Gold offers clean and sorted rice that can be used to prepare South Indian cuisines such as idli, dosa and normal meals.
• Pricing: It is very cheap between 50 and 250 prices per kg, and hence, all classes of people afford quality rice.
• Availability: Stocks all over South India both at local stores and supermarkets as well as on online grocery websites.
• Website Link: https://www.deccanrice.com/

Best Brown Rice Brands in India

Brand Name	Type	Price Range (per 1kg–5kg)	Suitable For
India Gate Brown Basmati	Brown Basmati	₹180 – ₹500	Health-Conscious, Weight Management
Daawat Brown Rice	Organic Brown	₹160 – ₹450	Fitness Enthusiasts, Diabetics
Fortune Vivo Brown Rice	Health Rice	₹140 – ₹400	Nutritious Daily Meals
24 Mantra Organic	Certified Organic Brown	₹200 – ₹550	Organic Lifestyle, Wellness
Aashirvaad Superior Brown	Multi-Grain Brown	₹150 – ₹420	Balanced Diet, Fiber Intake
Kohinoor Brown Rice	Premium Brown	₹170 – ₹480	Health-Focused Cooking
Urban Platter Brown	Specialty Brown	₹220 – ₹600	Gourmet Health Food
Nature’s Path Organic	Imported Organic	₹250 – ₹700	Premium Organic Eating
Pro Nature Organic	Indian Organic Brown	₹190 – ₹520	Chemical-Free Cooking
Conscious Food Brown	Handpicked Brown	₹210 – ₹580	Sustainable Health Choice

How to Register a Rice Brand Company in India: Step-by-Step Process

1. Business Structure Selection

• Decide on business entity: Proprietorship, Partnership, LLP, or Private Limited Company
• Consider tax implications, liability protection, and investment requirements
• Private Limited offers better credibility for Rice Brands in India

2. Company Name Registration

• Check name availability on MCA portal
• Ensure name reflects rice business and is unique
• Get approval from Registrar of Companies (ROC)
• Reserve the approved name for your brand

3. Obtain Business Registrations

• Register with Registrar of Companies (for companies)
• Obtain PAN and TAN for tax purposes
• Register for GST (mandatory for rice trade)
• Get Shops and Establishment Act registration

4. FSSAI License Application

• Apply for Food Safety and Standards Authority of India license
• Basic registration for turnover up to ₹12 lakhs
• State license for turnover ₹12 lakhs to ₹20 crores
• Central license for turnover above ₹20 crores or for imports/exports

5. Trademark Registration

• File trademark application for brand name and logo
• Conduct trademark search to avoid conflicts
• Registration provides legal protection for 10 years
• Essential for building brand equity among Rice Brands in India

6. Quality Certifications

• Obtain BIS certification for quality standards
• Apply for Agmark certification for agricultural products
• Consider ISO certifications for export markets
• Get organic certification if applicable

7. Factory/Processing Unit Setup

• Identify suitable location with good connectivity
• Obtain factory license from State Government
• Get pollution clearance certificates
• Install required milling and packaging machinery

8. Packaging and Labeling Compliance

• Design packaging meeting FSSAI labeling requirements
• Include nutritional information, batch number, and expiry date
• Mention net quantity, manufacturer details, and customer care
• Ensure compliance with Legal Metrology Act

9. Business Bank Account and Funding

• Open current account in company name
• Arrange working capital for procurement and operations
• Explore government schemes like PMFME for food processing
• Consider bank loans or investor funding

10. Marketing and Distribution Setup

• Develop distribution network through wholesalers and retailers
• Create online presence through e-commerce platforms
• Invest in branding and promotional activities
• Build relationships with farmers for quality raw material sourcing

Factors to Consider Before Buying Rice

Grain Type and Variety

• Choose basmati for aroma and special occasions
• Opt for non-basmati for daily consumption and cost-effectiveness
• Consider brown rice for health benefits and higher fiber content
• Match rice type to your regional cuisine preferences

Quality Indicators

• Check for uniform grain size and color
• Look for minimal broken grains (less than 5%)
• Ensure absence of stones, dust, and foreign particles
• Verify pleasant aroma without musty smell

Brand Reputation

• Select established Rice Brands in India with proven track record
• Read customer reviews and ratings online
• Check for quality certifications and awards
• Prefer brands with transparent sourcing information

Packaging and Storage

• Choose vacuum-sealed or moisture-proof packaging
• Check manufacturing and expiry dates carefully
• Ensure packaging is intact without tears or holes
• Prefer smaller packs if consumption is low to maintain freshness

Nutritional Value

• Read nutritional labels for carbohydrate, protein, and fiber content
• Consider fortified rice for added vitamins and minerals
• Choose organic or pesticide-free options if health-conscious
• Brown and red rice offer better nutrition than polished white rice

Price vs. Value

• Compare prices across brands for similar quality
• Don’t compromise quality for marginal savings
• Calculate per-kg cost when buying larger packs
• Consider long-term health benefits when choosing premium options

Cooking Characteristics

• Consider elongation ratio for fluffy, separate grains
• Check cooking time requirements for convenience
• Assess water absorption capacity
• Match rice texture to your preferred dishes

Origin and Authenticity

• Verify geographical indication for basmati (Punjab, Haryana regions)
• Check for authentic sourcing information
• Prefer brands transparent about farming practices
• Support local varieties to encourage sustainable agriculture

Conclusion

The selection of appropriate rice brands can help to change your cooking and nutritional consumption. Various terrain of Rice Brands in India presents one product that satisfies all the needs such as the expensive basmati on a celebration of healthy brown rice. The difference between branded and unbranded rice is quality, consistency and trust. It is important to know the rice industry whether you are a home cook who wants to have any everyday staples or an entrepreneur who wants to venture into such a profitable market. 

The future of both consumers and business is bright with the prospects of the Indian market being rich in rice with a high demand and the goods being of excellent quality. It is worth remembering that good rice is not only about filling your plate but also about feeding your body and pleasing your senses as well as culinary traditions that help to carry on in the future.

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FAQs

What is the most appropriate Rice Brands in India? 

India Gate and Daawat are regarded as great brands of rice in terms of quality, flavor and uniformity. The best will vary, depending on your particular requirements, a basmati in special dishes or non-basmati in everyday meals.

Does branded rice hold an advantage as compared to local rice? 

B branded rice provides information which is important such as quality assurance, consistency in grading, hygiene, and traceability which is uncommon in unbranded rice. It is a little overpriced but offers a superior experience in terms of reliability and food safety.

Will the price of basmati and non-basmati rice differ? 

The price of basmati rice varies between 50 and 250 per kg whereas non basmati costs between 130 and 900 per kg. The high cost of Basmati is due to its aroma, his lengthiness and scarce growing lands.

What are the ways of launching my own Rice Brands in India? 

Open business, FSSAI license, brand trademarking, establishment processing facility, quality certifications, designed compliant packaging, and establishment of distributing networks. First investment at ₹10-50 lakhs with the variation of scale.

What is the healthiest type of rice white or brown or basmati? 

Brown rice is healthiest because of increased fiber, vitamins and minerals. Compared to normal white rice, basmati rice has a low glycemic index. Selection cannot be based on the taste; it should be based on health choices: Brown to help preserve weight, basmati to help control diabetes, white to help easily digest.