Biscuits have a special position in the Indian hearts and houses. Since the morning tea ceremony and evening snacks, the lunchboxes of children and the travelling companions, the biscuits have become part of the Indian culture. The Indian biscuit industry is one of the most vibrant sectors of the food industry of the country that integrates tradition with innovations, low prices with quality.
It could be the old-time popular Parle-G that has been making a nutritious delight over the years, or it could be the high-end chocolate cookies that are pleasing to the palate. Indian brands of biscuits have something to offer to all. This all-inclusive reference includes the best biscuit brands in India, including a detailed discussion of their history, products, production capacities, and market shares.
Overview of India’s Biscuit Industry Growth
India boasts of being the third largest producer of biscuits in the world after the United States and China. The Indian biscuit market is estimated to be between $4.76 billion and $5.96 billion and is set to increase to $8.32 billion to $8.72 billion in 2030-2033. The changing consumer preferences, urbanisation and the rising disposable incomes have seen this industry grow by a compound annual growth rate (CAGR) of 5.88% to 9.61%.
The Indian biscuits have also found their way into the remotest villages, through the use of about eight million retail stores in the country. Biscuit consumption in rural regions is estimated at approximately 55% of total consumption, underscoring the popularity of affordable, convenient products across a wide range of consumers.
Why Biscuits Are One of India’s Largest FMCG Food Segments
- Cheap and available: to every income group in the city and town.
- Extended shelf life: this makes them ready for storage and distribution.
- Pass-by snacking provision: for those who are always on the move.
- Nutritional worth: instant energy and key nutrients.
- Varied product portfolio: supporting the different tastes, preferences and health requirements.
- Powerful emotional appeal: among the generations of consumers.
- Easy access: via large distribution networks.
Who Is the No. 1 Biscuit Company in India?
As of 2026, Britannia Industries remains the No. 1 biscuit company in India, with approximately 31% market share. Known for its consistent quality, innovation, and wide product range—including biscuits, breads, cakes, and dairy items—Britannia leads in brand recognition and consumer trust across urban and rural markets. It is closely followed by Parle Products, which remains a strong competitor with its iconic Parle-G and other popular biscuit varieties, catering to mass-market and value-conscious consumers.
Top 15 Biscuit Brands in India (2026 Edition)
1. Parle Products
- Founded Year & Headquarters: 1929, Mumbai, Maharashtra
- Website: www.parleproducts.com
- Address: North Level Crossing, Vile Parle (East), Mumbai, Maharashtra 400057, India
Parle Products is the most popular manufacturer of biscuits in India, introduced by Mohanlal Dayal Chauhan in 1929. The company was started in 1939 and has thus become a multi-million dollar company dealing with biscuits. Parle Products holds about 29 per cent of the market share in the Indian biscuit market and functions under seven company-owned manufacturing units and 51 contract-based manufacturing units. The company has the flagship product, Parle-G, which is one of the top biscuit brands in India and is known as the best-selling brand of biscuits worldwide.
Popular Brands/Products of Biscuit:
- Parle-G Glucose Biscuits
- Monaco Salted Crackers
- Hide & Seek Cookies
- Krackjack Crackers
Manufacturing Strength: Seven plants owned by the company and 51 contract manufacturing plants that produce 400 million biscuits a day.
Market Presence: Regional (Pan India) with export to more than 60 countries such as the USA, the UK, Canada, Australia, and the Middle East.
Why the Company Is Popular: Low prices, ubiquitous presence, reputation, and generational brand equity.
Best Known Biscuit: Parle-G, the biggest-selling brand of biscuit in the world.
2. Britannia Industries Limited
- Founded Year & Headquarters: 1892, Kolkata, West Bengal (Executive Office: Bengaluru, Karnataka)
- Website: www.britannia.co.in
- Address: Registered Office: 5/1A Hungerford Street, Kolkata 700017, West Bengal, India
Britannia Industries is one of the oldest and most reputed biscuit brands in India, which was started in 1892 by British businessmen. Britannia is a brand of the Wadia Group, holding the largest market share of 31 per cent among biscuit brands in India. The corporation has developed from its colonial days and has turned into a truly Indian giant producer of biscuits, breads, cakes, rusks, and dairy items. Britannia has maintained quality and innovation, which has made it one of the most reliable brands in India.
Popular Brands/Products of Biscuit:
- Good Day Butter Cookies
- Marie Gold Biscuits
- Tiger Glucose Biscuits
- NutriChoice Digestive Biscuits.
Manufacturing Strength: Strong manufacturing plants in India that are highly automated with systems of quality control.
Market Presence: High presence in more than 60 countries in the world and a good domestic distribution network.
Why the Company Is Popular: Healthy choices, innovative products, high-quality ingredients, and high brand trust.
Best Known Biscuit: Good Day Butter Cookies and Marie Gold.
3. ITC Limited (Sunfeast)
- Founded Year & Headquarters: 2003 (Sunfeast brand launched), Kolkata, West Bengal
- Website: https://itcportal.com/itc-businesses/world-of-brands.html
- Address: ITC Limited, Virginia House, 37 Jawaharlal Nehru Road, Kolkata 700071, West Bengal, India
Sunfeast, which was introduced by ITC Limited in 2003, has quickly gained a strong foothold as one of the top biscuit brands in India. The Sunfeast is a comparatively new brand when compared to Parle and Britannia, but it has attained a significant market share by engaging in creative products and a vigorous marketing campaign. The brand differentiates itself through quality, taste, and variety, selling products that appeal to a wide range of consumer groups, including health-conscious individuals and indulgence-seeking customers.
Popular Brands/Products of Biscuit:
- Dark Fantasy Choco Fills
- Marie Light Biscuits
- Mom’s Magic Butter Cookies
- Bounce Cream Biscuits
Manufacturing Strength: Various ITC plants and contract manufacturing plants in India that have a cumulative capacity of thousands of tonnes.
Market Presence: Excellent pan-India presence and increasing international presence via the distribution network of ITC.
Why the Company Is Popular: Quality flavor, high positioning, beautiful packaging and ITC conglomerate support.
Best Known Biscuit: Dark Fantasy, the top brand of premium chocolate biscuits in India.
4. Mondelez India (Oreo, Cadbury)
- Founded Year & Headquarters: Oreo was launched globally in 1912, and its India operations were established in 1948, Mumbai, Maharashtra
- Website: https://www.mondelezinternational.com/india/
- Address: Mondelez India Foods Private Limited, Godrej BKC, 5th Floor, Bandra Kurla Complex, Bandra East, Mumbai 400051, Maharashtra, India
Mondelez India, a division of the global Mondelez International, has the reputation of importing international brands of biscuits in India. Their main brand of cookies, Oreo, is one of the most popular biscuit brands in India. The company combines international experience with local insight, allowing it to develop products that attract Indian consumers while maintaining global quality standards.
Popular Brands/Products of Biscuit:
- Oreo Chocolate Cookies
- Cadbury Chocobakes
- Oreo Strawberry Cream
- Oreo Vanilla Cookies
Manufacturing Strength: Manufacturing facilities in India of international quality and constant supply.
Market Presence: Global brand with good penetration in the Indian market, both in the modern trade and traditional markets.
Why the Company Is Popular: international brand, new flavors, interesting advertising, quality products.
Best Known Biscuit: Oreo, which is the top selling sandwich cookie in the world.
5. Anmol Industries Limited
- Founded Year & Headquarters: 1994, Kolkata, West Bengal
- Website: www.anmolindustries.com
- Address: Anmol Industries Limited, Anmol Tower, 16A, Gariahat Road South, Dhakuria, Kolkata 700031, West Bengal, India
Since its inception in 1994, Anmol Industries has established a reputation in the eastern and northern parts of India. The company produces 61 different flavours of cookies, which meet the needs of various tastes. Anmol aims at ensuring high hygiene standards and quality control, and at providing products at competitive prices. Through quality performance and innovation, the brand has gained consumer confidence.
Popular Brands/Products of Biscuit:
- Coconut Premium Biscuits
- Cream Biscuits Variety
- Digestive Biscuits
- Sweet Cookies Range
Manufacturing Strength: State-of-the-art production facilities in Noida and Dankuni (West Bengal), with vast production capacity.
Market Presence: The presence is high in eastern and northern India, and the distribution is expanding throughout the country.
Why the Company Is Popular: Quality ingredients, sanitary standards, wide product line, competitive prices.
Best Known Biscuit: Coconut biscuits and cream-filled types.
6. Unibic Foods India Private Limited
- Founded Year & Headquarters: 2004, Bengaluru, Karnataka
- Website: https://www.unibicfoods.com/
- Address: Unibic Foods India Private Limited, No. 5/1, Anekal Taluk, Jigani Industrial Area, Bengaluru 560105, Karnataka, India
Unibic became one of the premium biscuit brands in India, prioritizing the use of quality ingredients and innovative recipes. Established in 2004, it is rapidly gaining popularity among consumers in the premium segment and health-conscious customers. Unibic focuses on cookies with indulgent textures and luxurious flavors, setting itself apart from mass-market biscuit brands.
Popular Brands/Products of Biscuit:
- Choco Chip Cookies
- Oatmeal Digestive Cookies
- Butter Cookies
- Coconut Cookies
Manufacturing Strength: Bengaluru state-of-the-art automated plants that are quality and innovation-driven.
Market Presence: Pan-India status in terms of modern retail and e-commerce outlets with an emerging export business.
Why the Company Is Popular: Fresh ingredients, new flavours, nutritious, gourmet taste.
Best Known Biscuit: Choco Chip Cookies and a high-end cookie line.
7. McVitie’s (Pladis Foods Limited)
- Founded Year & Headquarters: 1830s in UK, India operations established early 1900s
- Website: https://www.pladisglobal.com/our-brands/mcvities
- Address: Pladis Foods Limited India office (distributed through various partners across India)
McVitie is one of the oldest biscuit brands in the world, and in India has a historical presence dating back to the colonial era. McVitie’s is known for its reputation of producing digestive biscuits and quality products and has been attracting health-conscious consumers who want a taste of the genuine British biscuit. The company integrates luxury and contemporary nutritional consciousness.
Popular Brands/Products of Biscuit:
- Divine Original Biscuits.
- Digestive Light Biscuits
- Fruit & Oat Cookies
- Hobnobs Oat Biscuits
Manufacturing Strength: Global manufacturing norms with specific Indian market production plants.
Market Presence: Selective distribution of premium segments in key cities in India.
Why the Company Is Popular: Heritage brand, leader in the category of digestive biscuits, health benefits, and quality assurance.
Best Known Biscuit: McVitie’s Digestive, the first digestive biscuit.
8. Mrs Bector’s Food Specialities Limited (Cremica)
- Founded Year & Headquarters: 1978, Gurugram, Haryana
- Website: https://www.cremica.com/
- Address: Mrs Bector’s Food Specialities Limited, Plot No. 24-28, Sector 7, IMT Manesar, Gurugram 122050, Haryana, India
Bectors, which trades under the Cremica brand, is one of the trusted biscuit brands in India, particularly in northern India and among institutional customers. The company has earned accolades such as FSSC 22000 certification and British Retail Consortium approval. Cremica products are supplied to renowned clients, including Indian Railways and defense markets.
Popular Brands/Products of Biscuit:
- Marie Lite Biscuits
- Butter Delite Cookies
- Cheese Crackers
- Digestive Biscuits
Manufacturing Strength: North Indian multi-certified manufacturing plants with international manufacturing standards.
Market Presence: High in North India and its products are exported to 64 countries in retail and institutional supply.
Why the Company Is Popular: Quality certifications, institutional trust, regular quality, wide range of products.
Best Known Biscuit: Cremica Marie Lite and institutional biscuit supplies.
9. Dukes (Ravi Foods Private Limited)
- Founded Year & Headquarters: 1996, Hyderabad, Telangana
- Website: www.dukesindia.com
- Address: Ravi Foods Private Limited, Plot No. 178, Phase-II, IDA, Kattedan, Hyderabad 500077, Telangana, India
The wafers and biscuits have created a niche in the Indian market by Dukes. South India is especially a popular location of the brand which has spread throughout the country. Having obtained BRC and FSSC 22000 certification with DNV, Dukes has guaranteed international quality with products at competitive prices.
Popular Brands/Products of Biscuits:
- Dukes Wafers
- Bourbon Cream Biscuits
- Marie Biscuits
- Butter Cookies
Manufacturing Strength: BRC and FSSC 22000 certified production facilities that are quality and food safety oriented.
Market Presence: South India is strong with increased national and global presence.
Why the Company Is Popular: Quality ingredients, innovative wafers, safety certifications, value pricing.
Best Known Biscuit: Dukes Wafers, which are famous among all ages.
10. Biskfarm (Saj Food Products Private Limited)
- Founded Year & Headquarters: 1990, Kolkata, West Bengal
- Website: www.biskfarm.com
- Address: Saj Food Products Private Limited (Part of Aparna Group), Kolkata, West Bengal, India
Biskfarm has already gained a great reputation in eastern India and even further, providing a great range of biscuits at reasonable prices. The brand is supported by solid business support and distribution networks, especially in the eastern and northeast markets, as a part of the Aparna Group.
Popular Brands/Products of Biscuit:
- Glucose Biscuits
- Cream Biscuits
- Marie Biscuits
- Cookies Range
Manufacturing Strength: Good manufacturing plants with production capacity to satisfy the regional and growing national demand.
Market Presence: Leading in eastern India and expanding to other parts.
Why the Company Is Popular: Regional market leader, competitive pricing, fresh products, good distribution.
Best Known Biscuit: Biskfarm Glucose and cream biscuit products.
11. Patanjali Ayurved
- Founded Year & Headquarters: 2006, Haridwar, Uttarakhand
- Website: www.patanjaliayurved.net
- Address: Patanjali Ayurved Limited, Patanjali Food and Herbal Park, Haridwar 249401, Uttarakhand, India
Patanjali has been shaking up the Indian FMCG market through its Ayurvedic and natural product positioning. Patanjali is emerging as one of the popular biscuit brands in India due to its use of natural ingredients and absence of artificial preservatives, making its biscuits appealing to health-conscious consumers. Competitive pricing and an extensive franchise network across many regions have helped Patanjali capture a significant market share in a short period.
Popular Brands/Products of Biscuit:
- Atta Biscuits
- Coconut Cookies
- Digestive Marie Biscuits
- Ajwain Cookies
Manufacturing Strength: Mass manufacturing of natural and Ayurvedic products in Haridwar.
Market Presence: Pan-India stores and modern retail with a health segment.
Why the Company Is Popular: Ayurvedic positioning, natural ingredients, competitive prices, large retail network.
Best Known Biscuit: Patanjali Atta Biscuits and a health-oriented cookie range.
12. Haldiram’s
- Founded Year & Headquarters: 1937, New Delhi (multiple entities across India)
- Website: www.haldirams.com
- Address: Haldiram Manufacturing Company Private Limited, various locations across India
Although mainly associated with namkeens and sweets, Haldiram has managed to penetrate the biscuit industry. Backed by strong Haldiram net revenue and a robust brand equity and distribution base, the company has expanded its product line to include goods that supplement its traditional products, especially those that revolve around Indian flavours and tastes.
Popular Brands/Products of Biscuit:
- Coconut Biscuits
- Badam Pista Cookies
- Ajwain Cookies
- Categorical Classical Cookie Types.
Also Read: Haldiram Franchise Cost
Manufacturing Strength: India has state-of-the-art manufacturing facilities with rigorous hygiene and quality control measures.
Market Presence: Nationwide in its own stores, franchises and modern retail outlets.
Why the Company Is Popular: Trusted brand name, unique flavours, premium positioning, hygiene focus.
Best Known Biscuit: Indian cookies such as Ajwain and Badam Pista cookies.
13. Arnott’s (owned by various entities in India)
- Founded Year & Headquarters: 1865 in Australia, India presence through partnerships
- Website: www.arnotts.com
- Address: Distributed through various partners in India
The Arnott brand is a well-established brand of Australian biscuits with a presence in India via selective distribution. Arnott is reputed to be of quality and to have a unique flavour; Arnott targets consumers who are in the market in search of international top-quality biscuits. The brand is an introduction of Australian biscuit heritage in the Indian market.
Popular Brands/Products of Biscuit:
- Tim Tam Chocolate Biscuits
- Shapes Crackers
- Scotch Finger Biscuits
- Nice Biscuits
Manufacturing Strength: Selective international manufacturing and importation to manufacture to the Indian market.
Market Presence: Up-end retail channels in large metro cities and the Internet.
Why the Company Is Popular: International brand, high quality, exoticism, unique tastes.
Best Known Biscuit: In Australia the favorite chocolate biscuit is the Tim Tam.
14. Lotus Biscoff
- Founded Year & Headquarters: 1932 in Belgium, India presence in recent years
- Website: www.lotusbakeries.com
- Address: Distributed through importers and online channels in India
Lotus Biscoff has developed a cult following among discerning consumers and those who follow the cafe culture in India. The Biscoff cookies are also well-known because of their distinctive caramelised flavour, which is served in high-end airlines and cafes. The brand embodies the European excellence of biscuits.
Popular Brands/Products of Biscuit:
- Lotus Biscoff Original
- Biscoff Sandwich Cream
- Biscoff Bites
- Biscoff Ice Cream Cookies
Manufacturing Strength: Belgian manufacturing and global distribution to India.
Market Presence: Premium segment via cafes, hotels, gourmet stores and e-commerce.
Why the Company Is Popular: Unique caramelised flavour, cafe culture affiliation, premium position, European heritage.
Best Known Biscuit: Lotus Biscoff Original, the caramel cookie.
Read More: Tea Franchise In India
15. Tasty Treat (Tata Consumer Products)
- Founded Year & Headquarters: 2019 (acquired by Tata), Mumbai, Maharashtra
- Website: www.tataconsumer.com
- Address: Tata Consumer Products Limited, 1st Floor, Nirmal Building, Nariman Point, Mumbai 400021, Maharashtra, India
Tasty Treat was added to the Tata lineage as Tata Consumer Products bought the company, and Tata gave the biscuit segment the credibility it deserved. They are a brand that is concerned with quality and healthy choices, supported by the reputation of quality and the trust of consumers that Tata has earned throughout its history.
Popular Brands/Products of Biscuit:
- Glucose Biscuits
- Marie Biscuits
- Cream Biscuits
- Cookie Varieties
Manufacturing Strength: Quality standards and operational excellence in the manufacturing facilities of Tata.
Market Presence: Increasing presence in the few markets with expansion plans under the Tata umbrella.
Why the Company Is Popular: Tata brand support, quality orientation, competitive pricing, and a trusted name.
Best Known Biscuit: Quality assurance of the range of everyday biscuits under the Tata brand.
Which Is the Best Selling Biscuit in India?
The Parle-G enjoys the unchallenged reputation of being the largest-selling biscuit in the world and India. Since 1939, this is the iconic glucose biscuit, which is a household name, and it has gained credibility as the largest-selling brand of biscuits in the world, according to Nielsen reports. Parle-G holds about 65-70% of the market share in the glucose biscuit category, and it generates more than 50% of the total turnover of Parle products.
In the COVID-19 pandemic, Parle-G experienced unprecedented sales since individuals hoarded the necessary products, which once again made it the favourite biscuit in India. It is said that 400 million Parle-G biscuits are baked daily and that 4,500 biscuits are consumed every second, this small but huge biscuit still dominates the hearts and the home of millions of people.
How to Start a Biscuit Factory in India
- Carry out market research: to determine the target segment, competition and local demand.
- Identify the type of product: glucose, cream, cookies, digestive or speciality biscuits.
- Develop business plan: view of investment, revenues and break-even analysis.
- Register the company in the right form of structure (proprietorship, partnership, or private limited)
- Licenses required: Trade license, FSSAI, Factory license, GST, and pollution clearance.
- Safe place: (1500-2000 sq ft minimum), water, electricity and transportation available.
- Purchased machines: dough mixer, rolling machines, cut/modelling machines, ovens, cooling conveyors, and packaging machines.
- Raw materials sources: flour, sugar, milk powder, oil, flavours from good suppliers.
- Adhere to standards of BIS: (IS 5059) to standards of hygiene, quality and manufacture.
Investment & Profit Margin in Biscuit Manufacturing
- Small (500kg/day): 500kg/day Investment ₹5-10 lakhs, profit margin 15- 20%.
- Medium size (1000kg/day): Investment ₹25-30 lakh, profit margin 18-25%
- Big (5000kg+/day): Investment of ₹50 lakhs-₹ 23 crore, profit margin of 20-30%.
- Home-based startup: Can start with 75000-95000 under the PMMY scheme.
- Machinery: (40-50%), raw materials (30-35%), labour (10-12%), and utilities (5-8%) are the key cost components.
- Revenue variables: production capacity, product price, distribution coverage, and positioning of the brand.
- Break-even period: It is usually 18-36 months based on its size and penetration.
- Potential turnover per year: ₹20-50 lakhs (small scale) to a number of crores (large scale).
Future of Biscuit Industry in India (2026–2035)
- Market growth: $4.76 billion to $8.32-8.72 billion (2024-2030-2033) CAGR 5.88-9.61%.
- Health and wellness: segment at 10.81% CAGR to hit $1 billion in 2034.
- Premium cookies: it is on the rise with urbanisation and an increase in disposable income.
- E-commerce and fast commerce: avenues that are changing the distribution and accessibility of consumers.
- Ingredients innovation: organic, gluten-free, high-fibre, protein-enriched, and functional biscuits.
- Sustainability perspective: environmentally-friendly packaging and socially responsible ingredients.
Conclusion
Biscuit brands in India are an industry that is dynamic and full of life, and has become more of a gourmet cookie today in spite of its mass-market target. The Indian biscuit market is amazingly diverse, whether it is Parle-G with its iconic yellow wrapper or Britannia with its new offer, whether it is Sunfeast with its high-cholesterol Dark Fantasy, or it is global brands such as Oreo.
The future of the industry that is projected to grow to $8.32-8.72 billion by 2030 to 2033, with rising health awareness and innovation, is really exciting to both the mature players and the new entrants. With innovation in health-centred products, sustainable production, and different flavours, the biscuit brands in the Indian market will always be part of Indian families, and they will always quench their hunger, bring happiness, and give the generations to come unforgettable experiences.
FAQs
What is the first choice of biscuit brand in India?
Britannia has the biggest market share with 31% (2023 data), and the biggest-selling single-pack biscuit in the world.
Do we export Indian biscuits to other nations?
Yes, the big Indian biscuits such as Parle, Britannia, etc, are exported to more than 60 countries such as the USA, the UK, the Middle East, Africa and other countries in the neighbourhood.
What is the profitability in the manufacturing of biscuits?
The profit margins are 15-20% when operating small-scale operations and 20-30% when venturing into large-scale manufacturing, and it depends on efficiency, scale, and positioning in the market.
What is the healthiest biscuit in India?
The digestive cookies of such brands as Britannia NutriChoice, McVitie Digestive, Sunfeast Farmlite and Unibic Oatmeal are regarded as healthier with more fibre content and nutritional values.
What is the amount of investment to open a biscuit factory?
The cost of investment varies between ₹5-10 lakhs for small-scale plants and ₹50 lakhs crore for large-scale industries, with home-based business possible with ₹75000-95000 under government schemes.
