Since establishing a company and making a sale is the primary goal of most companies, they are always in search of ways of reaching potential clients. Considering the various promotional strategies employed in the modern world, one that has received lots of attention is cold email marketing.
Cold email marketing is still one of the most effective outreach methods that allow companies to get in touch with potential customers, generate traffic and nurture the leads.
What is Cold Email Marketing
Cold email marketing is a form of marketing that tends to involve the use of e-mails to promote products, services. It opens the door to openness. Cold email marketing is different from normal email marketing in the sense that the clients who are being pursued in the email do not have any previous experience or interest to do business with the sender, unlike other email marketing approaches.
Despite cold email marketing being a form of online marketing that is likely to be considered intrusive due to its method of delivery, it is very useful when it comes to generating leads and creating awareness of your brand or company among other beneficial aspects when these emails are sent out in the right manner and with the right messages
By using interesting subject lines, speech and showing how their services would benefit the potential customers, the businesses can grab the attention of the individuals and engage them in a conversation.
What is a Cold Email Software
Cold email software or known as email outreach or email prospecting tools is a category of solutions that can help a company in managing and automating its cold email advertising campaigns. These software solutions typically offer a range of features to help businesses:These software solutions typically offer a range of features to help businesses:
1. Build and manage prospect lists:
Cold email software may also have the options of importing and sorting contact lists, as well as compatible connection to commonly used customer relationship management platforms (CRM).
2. Create and personalize email campaigns:
These platforms offer readymade templates along with editors for constructing catchy and engaging email text and also offer options for customization as well as the use of dynamic content from the recipient’s data.
3. Automate and schedule email sequences:
Cold email software allows corporate users to create sequences to send out emails and follow up on involving leads.
4. Track and analyze campaign performance:
They provide detailed analysis and statistics for Open rates, Click through rates and the overall percentage of the whole campaign requirements.
5. Ensure compliance and deliverability:
There are a number of cold email apps that integrate the features that could aid businesses in abiding to the anti-spam regulations and at the same time increase the email deliverability.
Factors to be Considered Before Choosing Cold Email Software
For any business looking to conduct cold emails, it is important to settle for the right cold email software given the impact they will have on the cold outreach campaigns being run by your business.
Given that there is quite a variety in the market, one needs to compare the factors to be able to acquire the right solution for the firm, as well as for a given budget and goals. In this article, we will discuss five decisive steps that will help you to rank the best cold email software for your business in 2024.
1. Scalability and Growth Potential
When used as enterprise software, the cold email solution you are using also needs to scale with the growing requirements of your business. And understand its capacity for the maximum number of contacts, the campaigns and sequences available. Search for those with flexible pricing or as option opportunities to transition from one scale to another as you begin to expand your needs.
2. Integration Capabilities
And this is why it is essential to consider how well your chosen solution integrates with other applications and platforms in your technical environment. Assess how the software can be easily integrated with your current Customer Relationship Management (CRM), marketing automation systems, and any other applications that you employ extensively.
Native integrations refer to a system of approaching data integration where applications are first developed to work with each other, allowing for efficient data exchange.
3. Email Deliverability and Reputation Management:
When it comes to cold emails, two possibilities are the foundation of its campaigns: high email delivery rates. Search for Application that has additional features which include email warm up, domain reputation analysis, anti-spam protocols (SPF, DKIM, DMARC) etc to ensure that emails delivered end up in the inbox of the intended recipient.
4. Personalization and Dynamic Content
Relevance is especially crucial when it comes to interaction and reaching bulk targets through engagement. Assess the solution’s fluency in incorporating and replacing generic content with dynamic data including the recipient details, company information or any other information required into the body of your emails that you use for creating email templates.
There are specific features that allow for even deeper engagement depending on the recipient’s data and interests.
5. Automation and Scheduling
Cold email proposals are typically carried out sequencing that means that multiple follow-up emails and nurturing sequences are sent. When it comes to the software itself, search for data automation and timing options so that you could employ an email sequence, schedule a campaign for the most convenient time, and much more.
6. Analytics and Reporting
A complete view of your ‘before and after’ conversion rate is crucial for evaluating the effectiveness of your cold email campaigns and detecting problems. When reviewing the software, assess how it meets the needs for real-time tracking, specific engagement stats including; open rates, click-through rates, reply rates, and a favorable and variety of reporting features.
15 Cold Email Software You Need to Use in 2024
1. Smartlead. ai
Smartlead. ai is a cold email software that enables users to create and send cold emails that have been enhanced by advanced automation and artificial intelligence technologies. Also, it assists the sales teams and focuses their efforts, offering them the perfect email marketing campaign solution.
Features:
- Incorporation of AI in the automated personalization of the organization’s emails and content development.
- It means that the campaign can be divided into automated email sequences and cadences.
- Lead scoring and prioritization
- Currently, Campaign tracking and reporting in real time
- Integrations with the most commonly used CRM software and project management applications
Pros:
- Essential AI functionalities for users and deep learning
- It has strong capabilities in automation and scheduling.
- Accuracy of derived results and complex analysis
- Due to excellent customer support and onboarding there is always an interaction between a customer and customer service.
Cons:
- Responsive Multi-page Free program allowing basic functions
- relative to some of its competitors, the company may set higher prices for its products and / or services.
Pricing:
Smartlead. ai has one downside though, they have offered a free plan with limited options. The paid plans begin at $39/month.
2. Quickmail
Being a cold email software, Quickmail has been developed to be easy to use and non-complicated software. This makes delivery of keyed up personalised or targeted mass e-mailing easy as well as the affording of insights of the performance of the campaign.
Features:
- Attach to the campaign builder, easy-to-use email editor
- Some of the best practices include the use of email templates and dynamic content that is more oriented to the recipient of the emails than the sender.
- This includes a series of emails or follow-ups scheduled for a given period and sent out either to a general list of people or individual persons and organizations.
- Lots of customers use different CRMs and productivity tools for their projects, so integration with them is vital.
Pros:
- Overall creature comforts through easy product interfaces
- Affordable pricing options
- High delivery rate – one of the most important factors in email marketing.
- Responsive customer support
Cons:
- This is due to the fact that the model tested has been created with an optimistic attitude about incremental but real advanced automation features.
- In the field of opportunities for integration compared with competitors, it has fewer opportunities.
Pricing:
Quickmail provides the customer with a free account, albeit with less flexibilities. G Suite has paid plans that cost $19 per month for the starter pack and is under the commercial license for more considerable teams.
3. Saleshandy
Saleshandy is a robust sales engagement emailing software that incorporates effective cold emailing marketing systems. For sales, it assists in the organization of the communication process and follow-ups, as well as providing tools for campaign monitoring.
Features:
- Email automations, an email stream, and an email campaign
- Electronic mail tracking and time-bound alerts
- Mass email and target approach
- Lead management and integration with crm
- Split testing for subject lines and the content of email to be sent
- It has done detailed work in analytic and producing reports.
Pros:
- It has a fairly simple design, and of course installing it is also quite simple.
- Advanced personalization options
- Important components like automation and scheduling have to be solid.
- This is because the software can easily integrate with the most widely used CRM systems in the market.
Cons:
- Has a free version, which only offers some features as free trials
- The implementation has limitations, and one of them is occasional synchronization problems with certain CRMs.
Pricing:
There is Basic plan, and as the name suggests, it is for free although it lacks some of the features. Basic subscription to the application costs $7 per user per month with other additional plans which offer different features for more significant prices.
4. Lemlist
In other words, Lemlist is not a complex software that can overwhelm its users, yet it is an effective cold email marketing tool. Being very user-friendly while at the same time featuring flexible settings for the personalization of the mailing list, Lemlist is a great tool to get if you want to send targeted and appealing emails to your clients.
Features:
- Very simple and intuitive email builder together with the campaign creator.
- Other additional possibilities (for example, the dynamic content or image replacement)
- Email auto-pursuits and follow-up e-mails
- Campaign monitoring and quarter hourly reports
- Email autotracer and deliverability tips
- Interoperability with other prominent CRM & productivity platforms
Pros:
- In the context of operating a home security system, one of the major advantages of utilizing the technology is that the system is easy to use.
- Robust personalization capabilities
- High deliverability rates The overall deliverability rates seem to be quite impressive, where the majority of the emails sent are delivered successfully to the recipient’s mailbox.
- Affordable pricing options
Cons:
- Average amount of features
- The present number of integration options is less as compared to some of the similar products.
Pricing:
Lemlist provides a basic plan on which users can send up to 600 emails per month at no additional cost. This subscription model begins at $59 per month for the ‘Starter’ plan while more plans are available for the growing businesses.
5. Instantly. ai
Instantly. Ai is a cold email marketing tool used to isolate potential customers through the use of Artificial Intelligence in sending mails. It assists organizations in developing targeted messages for emails and even writing subsequent emails on the basis of the actions taken by the recipient.
Features:
- The second idea regarding automating email marketing is about personalization of the sent mails and content creation by AI.
- With detailed email follow-up and follow-ups
- It encompasses factors as diverse as lead scoring and prioritization. Often, marketers find difficulty in identifying which leads are right for their company and which prospects need more attention first.
- Monitoring and reporting of campaign performance By providing real-time data on the various campaigns, the platform allows users to easily evaluate the performance of their respective media buys.
- IHSE interactions with similarly incorporated CRM Systems and productivity suites
Pros:
- Dicing on the above analysis, the following is a summary of advanced AI capabilities of the three aspects of personalization and optimization:
- In addition, the campaign builder was also mentioned by its users as an exceptional feature because it offers an easy to navigate interface.
- Functions for analysis of the given data and preparation of reports
- The quality of the received products can be estimated as high, as well as hiring, and customer support provided by the company.
Cons:
- Higher AI complexities
- Need for a higher learning curve for additional AI features
- One of the drawbacks is that the price can be rather high for organizations of various sizes, especially for small ones.
Pricing:
Instantly. ai has an open API and customizable integration which makes the tool very flexible and its pricing depends on the number of users and features used. Pricing generally starts at $99 per month for the cheaper Basic package.
6. Woodpecker. co
Woodpecker. Co is a cold email software that’s designed with an uncomplicated user interface. Thanks to features such as an easy-to-use interface and advanced email tracking features, Woodpecker makes it possible for businesses to deliver effective Mail and Cold Email campaigns.
Features:
- Small text editor for email campaigns and simple campaign creation tool
- The monitoring of active emails and the summary of the results
- The use of follow-up emails and automating the series of emails to be sent
- Interoperability with other well-known CRM and productivity applications.
- These terms refer to the techniques of preparing one’s email and ensuring it passes all the email service providers’ barriers to get to the intended recipient’s inbox.
- Message in the particular style and based on choice of individual parameters. The conventional newsletters are replaced by more to the point emails that are sent out on a regular basis.
Pros:
- It is very easy to set up and operate though it may require some technical expertise in some instances.
- Pay-as-you-go pricing model is one type of pricing strategy that allows customers to use mobile money services at a low initial cost since there are no upfront costs associated with obtaining this product.
- A good deliverability rate of e-mail
- Effective email monitoring as well as tracking and reporting
Cons:
- The major drawback that has been identified in the current systems is that there are few advanced automation features.
- One of the major disadvantages found in the system or product is that it has relatively few integration possibilities in comparison with some of its counterparts.
Pricing:
Woodpecker has a Freemium pricing system, where you pay per credits with the base price at 2000 emails for $39. They also offer a monthly subscription if users do not wish to be locked in a yearly plan, and the price drops at $49 and goes up to $349 each month.
7. Mailshake
Mailshake is an intelligent cold email tool that is equipped with a large number of tools aimed at the consumers of different scales. With friendly queue and elaborate automation features, Mailshake simplifies the complex cold email process including the compilation of target lists and the creation of personalized templates together with analysis of campaign results.
Features:
- Sending email based on the recipient’s behavior and using different content on the subject line.
- Manage leads and integrate it with your CRM
- Click-through rate testing concerning the subject line and the body of the email
- Real-time campaign strategy and data analysis
- Another aspect regarded as worthy of improvement was the usage of automated follow-ups and reminders.
- Regarding editors and templates for a customizable email.
Pros:
- Some of the specific forms of top-level innovation at a business company that it can offer include
- Effective data analysis and report preparation
- Seamlessly compatible with various commercial CRM Systems.
- User-friendly interface
Cons:
- Sometimes, pricing can be a bit higher depending on the number of people in a particular team or organization.
- This is the most restricted and basic offering
Pricing:
Mailshake has an open and reasonable tiered-pricing system, providing those with up to 50 prospect credits per month the benefit of using the platform at no cost to them. The pricing plans offered are as follows: $59, $119, and $299 per month
8. Apollo. io
Apollo. io is a product that falls under the category of sales intelligence and it has strong features when it comes to cold email marketing. It includes prospect data enhancement, lead generation as well as email marketing in an attempt to help salespeople better organize their efforts.
Features:
- Expanding and updating information about potential clients and potential clients search
- Various forms of automated email sequences and cadences that can be initiated.
- The ability to send all the different types of static content.
- Successful integration of lead management and CRM.
- real-time campaign tracking and reporting.
- Synchronization With Popular Sales And Marketing Tools
Pros:
- Prefect analysis tools allowing for detailed sales intelligence and prospecting functions
- A product with superior personalisation/ Automation option
- Primarily, this situation reveals the need for strong interfaces and more data enrichment.
Cons:
- Another disadvantage linked to complicated interfaces is that they demand a higher learning curve when it comes to the various advanced features.
- In some cases, the price obtained by this method may be even higher for situations where it is needed to address the needs of small businesses.
Pricing:
Apollo. It uses API, Pay as you go plan along with a quote this depending on the number of users and the features one wants to have. This comes in a various packages, with the basic package going for $99 per month.
9. GMass
GMass is an application that functions as a cold email marketing solution designed to be a Gmail add-on; it enables a user to reach out for clients via Google Mail.
Features:
- Mailing and automating the email drip campaigns and sequences in Gmail
- mail merge and templates In the case of personalized emails, mail merge is significant since it assists in the creation of tailored-ad hoc messages.
- This is done through email tracking and real-time reporting of the results.
- Auto-synchronization of call back schedules and reminders
- Compatibility with other notable CRM and utility software
Pros:
- This integration makes it very convenient to work with gmail
- Affordable pricing options
- Quick to assemble and it does not require dedication of any significant amount of time to set up and begin using.
Cons:
- Less availability of the advanced automation features
- Lesser choice points that can be customized than when it is standalone software.
Pricing:
GMass also has the free plan with fewer options for using the tool, although you get a good sense of how it works. Basic packages begin at $19 and include limitless surveys and questionnaires. This plan costs $ 95 per month, with paid subscriptions for increased functionality and multiple devices for a team.
10. Reply. io.
It is an all-in-one sales automation solution which partially embed cold email into it offering a number of tools for sales. Aimed towards providing businesses with tools that can enhance their outreach processes and analysis abilities, Reply is stuffed with sophisticated automation options and numerous reports.
Features:
- Specific type of autoresponders/Sendoutbox automated campaigns
- The lead prioritization and scoring is done to decide the most appropriate lead for the organization in terms of their selling potential and profitability.
- Sales in action: The real-time advantages
- With integrated call tracking
Pros:
- The ability to automate processes to a high level and offer choice differentiation.
- Powerful analysis and further detailed reports
- All encompassing tool to manage your overall sales conversation & productivity
- Compatibility with other frequent sales CRM applications
- Ease of use: The targeting options come with a clear interface and a campaign builder.
Cons:
- It can also cost more for less people or a business
- It uses different plans to offer its services, including a free plan that, however, only has basic options.
- That is why the learning curve for the complex and professional features of content management systems is steeper here than in any other place.
Pricing:
Pricing typically starts at $80 per user per month.
11. Snov. io
Snov. io is an application for cold email outreach that offers tools for salespeople to coordinate and organize their email marketing strategies. Some of the key features it provides include automation of different components, user targeting, and rich studying and reporting.
Features:
- sources and dynamic content in emails
- Email Marketing: auto hundreds of emails and follow-ups
- This entails several areas, including real time email tracking and analysis.
Pros:
- Some of the features that are common with the application include robust automation and personalization.
- This is actually an element that most of the internet marketers have considered to be of high importance because of the high email deliverability rates.
- Clean and easy to use design and interface as well as campaign creation tool
- Integrates directly with most of the commonly used CRM and sales tools.
Cons:
- Pricing may be higher for a smaller team and this can be off-putting for such teams but good for large groups.
- There is only a free version of the app, and it has very few options available.
Pricing:
Snov. io has a basic plan that is free of charge, although it is somewhat limited in what it can provide. Pricing isn’t publicly listed but the app does offer a free 14-day trial, while paid plans start at $39 per month for a basic plan for a team of up to 10 people, with more features and users available for higher tiers.
12. Hunter. io
Hunter. io is a lead generation and email search engine and also comes with the functionality of a cold email outreach. This way it assists businesses in searching for email records, creating or segmenting a prospect database, and deploying targeted email promotion.
Features:
- It the process of locating and authenticating user’s email address
- Another important element in utilizing the Internet for advertising.
- Email campaign creation and automation or the processes of designing and sending emails to the target audience.
- The features include, real time email tracking and comprehensive report on the activity.
Pros:
- Comes with effective and efficient tools of email search and verification.
- Mobile-friendly and a myriad of special features that put together form the campaign builder.
- Affordable pricing options
- Complements enables easy integration with a broad array of devices
Cons:
- Some of the disadvantages of this technology include minimal level of pre-automated check and few personalization traits.
- Every now and then, the platform seems to have fewer email campaign management features as compared to the cold email tools available in the market.
Pricing:
Hunter. io provides the free services that allow only limited access to the full functionality. The Pro version is free for yearly users while monthly subscriptions cost $24 per user/month while the Business version starts at $49 per user/month.
13. Super Send
Super Send is a cold email marketing tool that is simple to use – the company’s motto is ‘send emails with Super Send’. It also provides a simple way of designing and sending out an email marketing campaign.
Features:
- User-friendly email editor and campaign management functionality
- Customized templated emails
- Follow up emails and repeated sequences that are generated by the company or any other organization.
Pros:
- Some of the most important aspects that users feel directly include an easy to use and self-explanatory interface.
- Affordable pricing options
- Higher email deliverability rates Making use of appropriately designed and created e-mails enables a company to obtain higher email deliverability rates.
- Responsive customer support
Cons:
- Too little availability of operational advanced automation and personalized additional options
- In this aspect, there seem to be fewer integration options than some competitors.
Pricing:
Yes, it is possible to avail the services of Super Send for free but this comes with a limited set of functionality. The price for subscriptions begins at $19 for each month’s subscription for the Starter plan and it goes up for the more professional and business plans for a bigger number of users.
14. Close. io
These tools include cold email marketing, a part of the sales communication and productivity platform called io. It assists salespeople in organizing the flows of managing their prospects and leading their clients through the funnel.
Features:
- Creation of the email campaign and its list automation
- Writing email content for each recipient as well as adding specific content blocks
- CRM features on lead capture and management
- Real-time monitoring and analysis of Email
Pros:
- A range of particular functions for sales communication and management
- New mechanisms of advanced automation and appropriate personalization
- A prospective candidate would be able to make use of powerful and easily comprehensible CRM and lead management tools.
- Its capabilities include compatibility with a vast number of tools.
Cons:
- learning with a higher curve for advancement.
- Pricing can be relatively high, and in some cases, especially with small businesses.
Pricing:
Close. io, for instance, has an option of a bespoke pricing solution that is dependent on the number of users, and the specific functionality needed. Depending on the numerous features and options available, the basic package is $59 per user per month.
15. Mixmax
Mixmax is a sales engagement suite for salespeople that integrates cold emailing with other tools that help in selling. utilizes customer acquisition and simultaneously improves its efficiency in the overall functioning of the sales teams.
Features:
- The designing of emails to send out and auto sending of emails
- Using emails and targeting customers with different content and form of materials.
- Real-time tracking of emails sent and the rate of return on investment
Pros:
- Extensive packages of sales performance and customer focus elements
- Compared to such basic functions as personalization, there are more advanced automation functions
- Gross integration with already existing tools
- User-friendly interface
Cons:
- Since the nature of the business varies depending on the size, the latter may result in prices being higher in some cases.
- The basic free account offers a very small amount of functionality that may not be very useful.
Pricing:
Mixmax has an Individual plan free of charge and comes with a set of limitations. There are subscription plans starting from $9 for the basic plan per user, per month and the scale up with the availability of all the features for a superior number of members.
Conclusion
These 15 Cold email software tools now available to help you with cold email marketing provide different functions and prices and will be suitable for businesses of any size. Some of the main things to look for when choosing the software that’ll fit the business needs include automation, personalization, needed integrations, cost, and intuitive interface to find the best fit for your business needs and preferences in a short amount of time.
FAQs
Basic features which are must-have include auto tags, drip email campaigns, tracking and management of leads, integration with CRM and Drip email optimization and Analytics.
All credible cold email tools contain features such as opt-out mechanisms, unsubscribe links, email warm-up tools, SPf, DKiM, DMARC to ensure that businesses adhere to anti-spam laws and enhance the chance of getting into the inbox.
Yes, there are several software that are compatible with cold email and many of the commonly used CRMs such as Salesforce, HubSpot, Pipedrive and many marketing automation platforms so information sharing is usually very easy.
