Top Cosmetic Brands In India: Throughout history, cosmetics continue to be a constant fixture of our daily routines. In the past, their focus was mainly on natural sources. However, their approach has changed to include various natural and chemical ingredients.
As an expert, I know that cosmetics involve a wide range of products, including skincare products and fragrances, which significantly improve our look and confidence.
In today’s world, makeup has grown above a simple touch-up and now has the power to transform our looks completely. With the wide variety of products available, there are many ways to alter or enhance our appearance.
We have become quite dependent on cosmetics in our everyday routines. The cosmetic industry is experiencing significant growth! Brands such as Lakme, Colorbar, and L’Oreal have built themselves as significant players in the Indian market, showcasing our deep passion for beauty and personal fulfillment.
And today’s blog is all about the top cosmetic brands in India. Let’s dive in!
Cosmetic & Personal Care Market In India
The cosmetics sector in India has seen incredible development as a result of shifting lifestyles and increased awareness.
In terms of revenue derived from the beauty and personal care market in 2023, India is ranked fourth in the world. Few brands, like Unilever, Procter & Gamble, and L’Oréal, dominate the global cosmetics sector.
Despite their huge achievement in India, domestic competitors now have a level playing field as more recent organic brands enter the market.
However, local businesses like MamaEarth, Khadi Essentials Plum, and SoulTree were able to market their handmade personal care and cosmetic items because the foreign brands were unable to meet the demand for products suitable for Indian skin types.
The COVID-19 epidemic caused supermarkets, department stores, hypermarkets, and salons to close, which increased online discovery and sales of a new generation of cosmetic items.
One such industry success story was Nykaa, one of the top cosmetic brand in india with the biggest market share in the online beauty and personal care space, which was launched by Falguni Nayar.
Tips for choosing the right cosmetic brand
1) Ascertain The Cosmetic Brand’s Reputation
First-time beauty brand buyers have to ask, “What is the public opinion about it?” This is because cosmetics customers are less likely to buy the wrong product from a trustworthy cosmetic company.
Beauty brands are household names because they guarantee quality, satisfaction, and reliability. Use word of mouth or call your friends to ask about a cosmetic brand.
2) Always Filter Out Best-Selling Beauty Products
If you’ve chosen a cosmetic brand, start with their best-selling items. Online cosmetic stores make it easier to find a brand’s best-selling products.
3) Check The Benefits Of a Beauty Product
When buying a new cosmetic, make sure its positive effects suit you. When choosing a kajal, check for terms like “high color pay off”, “intense”, “smudge-proof”, “longlasting”, “waterproof”, “moisturizing”, “easy to glide”, etc. Check if a skincare product solves your skin issues like acne, dryness, irritation, etc.
4) Check The Ingredients
The ingredients of a beauty product determine its value. Product packaging and online ingredient lists are accessible. A fast Google search will disclose the substances’ skin advantages.
Make sure the product you buy doesn’t contain substances that have caused you skin allergies or irritation.
5) Look For “Cruelty-Free”, “Non-Toxic” and Dermatologist-Tested” Products
Paraben, Sulfates, formaldehyde, BHT, and lead cause hormone changes, skin and respiratory irritation, behavior disorders, and more, so avoid them.
6) Check Cosmetic Product Reviews/Testimonials
Before buying a beauty product, read the reviews to see the opinions of others. Negative reviews should make you reconsider buying the product, but positive ratings may be worth it.
Safety and Efficacy of Makeup Products
Making sure that makeup is safe and works well is important for keeping your skin healthy and obtaining the results you want:
Patch Testing: Do a patch test on a small area of your skin before using a new makeup product to see if it makes you sensitive or allergic. This step is very important for people with sensitive skin.
Ingredients for research: It is very important to learn about common makeup ingredients and how they might affect your face.
Dates of expiration: Make sure you check the dates on your makeup items!!! Not only may expired goods not work as well, but they may also contain bacteria that can cause skin problems.
Choices that are cruelty-free and vegan: A lot of people look for makeup that is cruelty-free and vegan. They are the better choice.
Top 14 cosmetic brands in India
1. Biotique
- Founded: 1992
- Founder: Vinita Jain
- Headquarters: Noida, Uttar Pradesh, India
- Products: Skincare, haircare, body care, baby care, men’s grooming
Biotique Ayurvedic Products provides one of the Best Organic Skin & Hair Care Products. Biotique reflects the peak of genuine Indian traditional medicine, powered by state-of-the-art Swiss biotechnology.
Its remarkable tradition is based on product sustainability, purity, and universality as well as on innovative research, development, and manufacture.
Treatments using Biotique remove issues rather than mask them. using only natural botanicals. Not a chemical. without any preservatives. No experimentation on animals. In recyclable and environmentally friendly packaging. Safety was tested by dermatologists.
2. Wow Skincare
- Founded In: 2014
- Headquarters: Bengaluru
- Products: Skincare, haircare, health supplements, essential oils, and grooming products
- Founders: Manish Chowdhary and Karan Chowdhary
WOW, Skin Science is a popular cosmetic and personal care brand in India, known for its commitment to natural and organic ingredients.
To transform the skin, body, and hair care industry, Aravind Sokke, Ashwin Sokke, Karan Chowdhary, and Manish Chowdhary co-founded Wow Skin Science in 2016. The company uses a blend of traditional Ayurvedic formulations and modern herbal extracts.
Their business, Fit&Glow, has grown to be worth $50 million, and their brand, Wow, is quite popular, especially on e-commerce platforms like Amazon and Flipkart.
3. Khaadi
- Founded: Khadi Natural, as part of KVIC, has roots going back to the early 20th century, with the modern commercial brand gaining prominence in the 1960s.
- Parent Organization: Khadi and Village Industries Commission (KVIC)
- Headquarters: New Delhi, India
- Products: Skincare, haircare, body care, health supplements, and aromatherapy
Originally, Khaadi was a handwoven apparel company. Within two years of its founding, the brand then introduced several product lines and spread to other stores.
Women’s ready-to-wear clothing was added to Khaadi’s product range by 2002. In 2008, the brand launched Khaadi Khaas, its first foray into the luxury clothing market for women.
The company is associated with the Khadi and Village Industries Commission (KVIC), an organization that supports handmade products including traditional Indian handmade goods. Khadi Natural is known for its dedication to using only natural products, sustainability, and purity.
4. VLCC
- Founded: 1989
- Founder: Vandana Luthra
- Headquarters: Gurgaon, Haryana, India
- Products: Skincare, haircare, body care, wellness products, weight management, and wellness services
With more than 30 years of operation, the VLCC brand has the largest reach and has come to be associated with Wellness & Beauty in Indian homes.
Established in 1989 by Mrs. Vandana Luthra, this reputable company provides beauty and healthcare services and goods. 310 locations in 143 cities in 12 countries in South Asia, South East Asia, the Gulf Cooperation Council Region, and East Africa are used to serve consumers.
5. Lotus
- Founded: 1993
- Founder: Kamal Passi
- Headquarters: New Delhi, India
- Products: Skincare, haircare, body care, makeup, and wellness products
In India, Lotus Cosmetics is a recognized brand. They have a wide range of makeup, skincare, and haircare items. The business was founded in 1993 and sells makeup, cleansers, shampoos, and sunscreens.
The company sells trustworthy and reasonably priced products. Lotus Herbals claims to offer the advantages of both Ayurveda and herbs.
Lotus is an anti-cruelty and anti-animal testing brand. Vaani Kapoor, Jacqueline Fernandez, and Dia Mirza serve as the brand’s ambassadors.
6. Himalaya
- Founded: 1930
- Founder: M. Manal
- Headquarters: Bangalore, Karnataka, India
- Products: Skincare, haircare, body care, baby care, health supplements, oral care, and wellness products
Himalaya is a well-known Indian company that specializes in natural ingredient-based health and beauty products.
Himalaya was founded on Ayurvedic knowledge in contemporary living. Since then, it has gained a solid reputation for its assortment of secure and efficient products. Since 1930, head-to-toe wellness has been entrusted to Himalaya Wellness.
7. Mamaearth
- Founded: 2016
- Founders: Varun Alagh and Ghazal Alagh
- Headquarters: Gurugram, Haryana, India
- Products: Skincare, haircare, body care, baby care, and wellness products
Mamaearth is a cosmetics company that was founded in 2016. The company became popular for its all-natural, toxin-free products. This company was initially established by Varun and Ghazal Alagh. Mamaearth offers an extensive range of items for beauty, hair care, skin care, and baby care.
Mamaearth is recognized among customers for its hair oils, shampoos, lotions, and serums. Sara Ali Khan is the brand ambassador for the company.
8. Huda Beauty
- Founded: 2013
- Founder: Huda Kattan
- Headquarters: Dubai, UAE
- Products: Makeup products including foundations, eyeshadows, lipsticks, highlighters, and false eyelashes
Huda Beauty was established by Huda Kattan, an established makeup artist and significant figure in the beauty industry. It undoubtedly became a worldwide sensation and its influence is strongly felt in the Indian market.
Huda Beauty is well-known for its luxurious packaging and richly colored products. The brand has a loyal fanbase that enjoys its eyeshadow palettes, liquid lipsticks, and complexion products.
9. Nykaa
- Founded: 2012
- Founder: Falguni Nayar
- Headquarters: Mumbai, Maharashtra, India
- Products: Skincare, haircare, makeup, wellness, fragrances, and fashion
In recent years, Nykaa has become known as the ideal choice for all your beauty dilemmas. Establishing a strong presence in the Indian beauty and makeup industry.
With a deep understanding of the cosmetics sector, Nykaa has not only carefully selected a wide range of international and domestic brands, but has also developed its line of makeup products.
The Nykaa range offers a wide variety of products, including lipsticks and eyeshadow palettes, that are always up-to-date with the latest global trends.
10. Sugar Cosmetics
- Founders: Vineeta Singh and Kaushik Mukherjee
- Headquarters: Mumbai, Maharashtra, India
- Products: Makeup products including lipsticks, eyeliners, foundations, blushes, and more
SUGAR Cosmetics gained a loyal following among Gen Z and millennials, making it one of the most rapidly growing premium beauty brands in India. With its unique and eye-catching image, special packaging, and highly popular products, SUGAR is the preferred makeup brand for confident and empowered women who reject societal expectations.
Founded in 2015 by Vineeta Singh as CEO and Kaushik Mukherjee as COO, the brand is meticulously crafted in modern factories located in Germany, Italy, India, the USA, and Korea.
11. Lakme
- Founded: 1952
- Founders: Simone Tata (under the aegis of the Tata Group)
- Headquarters: Mumbai, Maharashtra, India
- Products: Skincare, haircare, makeup, and beauty services
Founded in 1952 by JRD Tata, this Indian makeup brand has a rich history and was eventually acquired by Hindustan Unilever.
Discover a vast selection of cosmetics from Lakme. With their 9 to 5 products, you’ll find a wide range of affordable options for your everyday makeup needs. Also to be known as one of the top makeup brands in India, Lakme proudly serves as the main sponsor of Lakme Fashion Week.
12. Maybelline
- Founded: 1915
- Founder: Thomas Lyle Williams
- Headquarters: New York City, New York, USA
- Products: Makeup products including foundations, mascaras, eyeshadows, lipsticks, and more
Maybelline was founded in New York in 1915. The journey started in India in 1998. One of the reasons why the brand gained huge popularity in India is its unique appeal combined with affordable prices.
Maybelline cosmetics and makeup products are highly popular among Indian customers. Maybelline was founded in New York in 1915. The journey started in India in 1998. One of the reasons why the brand gained huge recognition in India is due to its special products at low costs.
Maybelline cosmetics and makeup products are very common among Indian customers.
13. L’Oréal Professional
- Founded: 1909
- Founder: Eugène Schueller
- Headquarters: Paris, France
- Products: Hair care, hair color, styling products, and salon-exclusive treatments
This brand is respected and well-known in the cosmetics sector in India. It began in 1909 in Paris and the year 1994, L’Oréal India was founded. Our store offers a wide range of cosmetic products for skincare, haircare, fragrance, makeup, personal care, and more. Numerous salon chains of L’Oréal Professional provide a wide range of services.
With a wide range of skincare, haircare, makeup, and hair color products, L’Oreal is an innovator in the Indian cosmetics company. L’Oreal Professional is highly regarded by professionals in the Indian makeup sector.
14. Colorbar
- Founded: 2005
- Founder: Samir Modi
- Headquarters: New Delhi, India
- Products: Makeup, skincare, nail care, and accessories
Colorbar is a famous Indian cosmetic brand. Sameer Modi started the company in 2004. This brand has a wide range of makeup and skincare products.
With a wide range of products including lipsticks, eyeliners, nail paints, concealers, and foundations, there’s something for everyone. Color Bar cosmetics are as cruelty-free and have been certified by PETA. Jacqueline Fernandez is the face of the brand. She is a global ambassador for Colorbar.
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Conclusion
Indian cosmetics brands have a lot of history and color. They know what color skin you have and what you like. Some Indian beauty brands also use Ayurveda as their main ingredient. At the same time, many makeup brands from other countries are very famous in India. When you need to buy makeup next, this list of the best brands in India will help you.
These Best makeup brands in India are more than just names on products; they’re a mix of art, science, and personal expression. Despite that, a good skin care practice can help keep your skin healthy. People need to be extra cautious when picking out makeup items that are right for their skin.
Read More: Top 10 Ayurvedic Companies In World
FAQs
Which cosmetic brands are well-known in India?
In India, Lakmé, Maybelline New York, L’Oréal Paris, and Colorbar are a few well-known small cosmetic brands in India.
Does India have any high-end cosmetic brands?
Yes, there are high-end luxury cosmetic brands available in India, including SUGAR Cosmetics, Kama Ayurveda, and Forest Essentials.
How can I locate the top Indian cosmetic brands for my skin type?
Try speaking with a physician or looking up internet evaluations and suggestions from professionals in the beauty industry to determine which Indian cosmetic brands are appropriate for your skin type.
Exist any Indian cosmetic brands that don't use cruelty?
Yes, several cruelty-free cosmetic companies in India don’t test their products on animals, including Lotus Herbals, The Body Shop, and Plum.
