Direct-to-consumer (D2C) brands have played a significant role in changing Indian retail over the past few years. By removing middlemen and connecting directly with customers, these brands have built stronger and more meaningful relationships. Most D2C companies are digital-first, using technology, data, and personalised experiences to understand customer needs and deliver products more effectively.
The D2C market in India has been growing rapidly, driven by higher smartphone usage, better internet access, and a clear shift toward authentic and innovative brands. By 2025, the Indian D2C market is expected to cross $100 billion (around ₹8.2–8.3 lakh crore), as online shopping, social commerce, and omnichannel experiences continue to shape buying behaviour. While thousands of digital-first brands have launched in India, only a small fraction — approximately 2.1 % — have surpassed ₹150 crore in revenue.
D2C brands are no longer limited to small or niche audiences. With the support of digital payments, a young and tech-savvy population, and changing lifestyles, they are becoming essential players across categories like beauty, fashion, food, wellness, and lifestyle — helping define the future of Indian retail.
In this blog, we will explore the top D2C brands in India for 2026.
What Is D2C?
Direct to Consumer (D2C) is defined as a business where brands produce and sell their products straight to the customers without the involvement of wholesalers, distributors, or retailers. The strategy allows brands to manage the price, customer experience, and brand messages, as well as receive valid consumer data. D2C removes retailer markups, providing competitive prices and building customer relationships directly by using digital platforms.
What Are D2C Brands?
D2C brands in India are businesses that develop, manufacture, sell and directly distribute their products via their own online platforms to the end user market. These brands usually have their operations on e-commerce websites, mobile applications, and social media, eliminating the traditional retail distribution. Their customer interaction, personalisation, and data-driven decision making put forward the development of unique brand experiences and the creation of loyal customer communities.
How the D2C Business Model Works
- Direct Manufacturing and Sales: Brands manage production and sell through channels owned by it.
- Digital-First Strategy: Most of the sales are via websites, apps, and social media sites.
- Customer Data Collection: Learn about likes, behaviour, and purchase trends first-hand.
- Controlled Brand Experience: Control customer experience through the entire journey, including post-purchase support.
- Flexible Pricing Strategy: Get rid of the middleman markup, competitive prices and improved margin.
How Many D2C Brands Are There in India?
- Projected 800+ Active Brands: India has many D2C firms in different categories.
- 12-15 Billion Market Value: Industry will be valued at massive amounts by 2025-2026.
- 40-50% Growth per year: The Market is undergoing rapid growth due to the use of digital.
- High Investment Interest: There is a lot of venture capital and private equity inflow.
- Category Diversification: Fashion, beauty, food, electronics, and wellness brands.
Top 30 D2C Brands in India (Category-Wise)
Fashion & Apparel
1. Bewakoof
- Founded In: 2012
- Founder: Prabhkiran Singh, Siddharth Munot
- Ratings: 4.2/5
Bewakoof is a major online fashion shop that sells stylish and cheap products like fashionable apparel and accessories to young Indians. The brand is famous because of its unusual designs, graphic tees, and streetwear, which have gained a considerable fan base due to the use of social media and consumer-focused policies. Having a comfortable and fashionable philosophy, Bewakoof is offering trendy clothing at affordable rates.
Key Services:
- Hipster clothing for men and women.
- Printed merchandise and graphic tees collection.
- Mobile accessories and lifestyle products line.
Company Details:
- Website: https://www.bewakoof.com/
- Address: Mumbai, Maharashtra
2. Snitch
- Founded In: 2018
- Founder: Siddharth Dungarwal
- Ratings: 4.3/5
Snitch transforms the fashion industry of men with modern design and high-quality fabrics. The brand specialises in making multi-purpose pieces for the wardrobe that are comfortable but stylish. Snitch has been fast becoming popular among young professionals who want to dress inexpensively, but in high-quality. Their direct manufacturing model guarantees them low prices without the need to lower their quality.
Key Services:
- High-end men’s informal and business clothes.
- Modern shirts, pants and ethnic line.
- Quality fabrics are fashionable in affordable luxury.
Company Details:
- Website: https://www.snitch.co.in/
- Address: Snitch Fashion Pvt Ltd, Surat, Gujarat
3. The Souled Store
- Founded In: 2013
- Founder: Vedang Patel
- Ratings: 4.1/5
The Souled Store specialises in officially licensed items and pop culture clothing. They serve people and lovers with superhero-related merchandise and Bollywood items. The brand has entered into licensing agreements with large entertainment franchises and offers genuine merchandise. They have products such as clothes, accessories and home decorations in their products that glorify popular culture.
Key Services:
- Authorised pop culture and superhero products.
- Completely customised collections of clothing and accessories.
- A large variety of entertainment franchise products.
Company Details:
- Website: https://www.thesouledstore.com/men
- Address: Mumbai, Maharashtra
4. Bombay Shirt Company
- Founded In: 2012
- Founder: Akshay Narvekar
- Ratings: 4.5/5
Bombay Shirt Company is a company that provides tailor-made, custom-made shirts to men and women based on the innovative online customisation tools. Customers have the opportunity to design shirts, choosing among a wide range of fabric options, fashions, and measurements. The brand fills the wear-off-the-shelf and custom-made categories and offers customised products at affordable costs, including doorstep measurement opportunities in major urban areas.
Key Services:
- Tailor-made shirts using online designs.
- Major cities: Doorstep measurement.
- Extensive choice in fabrics and styles.
Company Details:
- Website: https://www.bombayshirts.com/
- Address: Mumbai, Maharashtra
5. XYXX
- Founded In: 2017
- Founder: Yogesh Kabra
- Ratings: 4.4/5
XYXX has reinvented the innerwear of men by designing it in innovative and comfortable versions using high-quality fabrics. The brand is aimed at producing breathable, seamless underwear that is comfortable and suits. Quality products and efficient digital marketing have offered XYXX a significant market share. They have both daily necessities and sports apparel in their line.
Key Services:
- High-end men’s innerwear and lounge wear.
- New fabric technology in the form of comfort.
- Active lifestyle performance apparel.
Company Details:
- Website: https://xyxxcrew.com/
- Address: XYXX Apparels Pvt Ltd, Delhi
Beauty & Personal Care
6. Mamaearth
- Founded In: 2016
- Founder: Varun Alagh, Ghazal Alagh
- Ratings: 4.3/5
Mamaearth was the first unicorn in the D2C industry, which introduced toxin-free beauty and personal care products in India. The brand has natural and safe products for babies, mothers, and families. Mamaearth has earned consumer trust with other certifications such as Made Safe and Toxin Free. Their product line is widely differentiated with skincare, haircare, and wellness products that have a clear label of the ingredients.
Key Services:
- Toxic-free body care and beauty.
- Healthy baby and mother products.
- Available natural haircare and skincare solutions.
Company Details:
- Website: https://mamaearth.in/
- Address: Honasa Consumer Pvt Ltd, Gurugram
7. mCaffeine
- Founded In: 2016
- Founder: Tarun Sharma
- Ratings: 4.2/5
mCaffeine is the first caffeinated personal care brand in India, with products that contain caffeine, which is utilised to give the skincare and haircare advantages. The brand aims at millennial and Gen Z consumers who want innovative and effective formulations. Their product range covers face washes, body scrubs, shampoos, and shower gels with a focus on cruelty-free and vegan ingredients that have appealing packaging.
Key Services:
- Exclusive skincare and haircare products with caffeine in them.
- Cruelty-free and vegan makeup.
- Revitalising youthful consumer personal care.
Company Details:
- Website: https://www.mcaffeine.com/
- Address: Gurugram, Haryana
8. Plum
- Founded In: 2013
- Founder: Shankar Prasad
- Ratings: 4.4/5
Plum produces cruelty-free and 100% vegan beauty products without any harmful substances. Conscious consumers are addressed by the brand, which deals with science-based formulations using natural ingredients. Plum has a large portfolio of skincare, haircare, body care, and makeup. They focus on sustainability and environmentally friendly packaging, open communication on the origin of ingredients and product effectiveness.
Key Services:
- Cruelty-free and 100 per cent vegan products.
- Science-supported natural beauty formulations in the market.
- Green packaging has clear information on ingredients.
Company Details:
- Website: https://plumgoodness.com/
- Address: Bengaluru, Karnataka
9. Minimalist
- Founded In: 2020
- Founder: Mohit Yadav
- Ratings: 4.5/5
Minimalist is a skincare company that disrupts the industry with clean and science-based formulations at low cost. The brand also shows the percentages of active ingredients and informs consumers about the science of skincare. Minimalist is a skincare brand that provides specific solutions to different skin issues with the help of clinically-proven ingredients. Their strategy is a combination of high-end pharmaceutical quality and affordable prices which threatens high-end international brands.
Key Services:
- Only science-based and transparent skincare formula.
- Drinkable products in affordable prices and with active ingredients revealed.
- Solutions to unique skin issues.
Company Details:
- Website: https://beminimalist.co/
- Address: Prayagraj, Uttar Pradesh
10. WOW Skin Science
- Founded In: 2016
- Founder: Manish Chowdhary, Karan Chowdhary
- Ratings: 4.1/5
WOW Skin Science provides high-care products that are made of natural ingredients and free of harmful chemicals. The brand has been popular among its Apple Cider Vinegar shampoo and onion haircare line. WOW is known to specialise in Ayurvedic and botanical products and ingredients with contemporary formulations. They have a haircare, skincare, bath and body, men’s grooming and supplements line.
Key Services:
- Personal care products made out of natural ingredients.
- Selling a botanical extract haircare range.
- Ayurvedic and contemporary formulation mixtures.
Company Details:
- Website: https://www.buywow.in/
- Address: Gurugram, Haryana
Food & Beverages
11. Sleepy Owl Coffee
- Founded In: 2016
- Founder: Arman Sood
- Ratings: 4.6/5
India Sleepy Owl transformed the market of ready-to-drink cold brew coffee in India by introducing premium coffee products. This brand has unique brewing techniques and it also sources Arabica beans of specialty grade. Sleepy Owl sells different kinds of coffee such as cold brew bags, bottled coffee and instant coffee. They have been able to create a high-quality brand of coffee that is targeted at young and urban consumers who need convenience but do not want to sacrifice quality.
Key Services:
- Exclusive and premium cold brew coffee products.
- Arabica coffee of special grade and is produced sustainably.
- Ready-to-drink and instant coffee products.
Company Details:
- Website: https://sleepyowl.co/
- Address: Sleepy Owl Coffee Pvt Ltd, Delhi
12. Epigamia
- Founded In: 2015
- Founder: Rohan Mirchandani
- Ratings: 4.3/5
Epigamia offered Greek yoghurt to the Indian consumers, establishing a high-end category of dairy items. The brand is made of natural ingredients and live active cultures, and it can be viewed as a health-conscious option. Epigamia has created smoothies, protein drinks and plant-based products. They are the best in terms of quality, taste and nutrition, which has made them the leader in the high-end dairy sector.
Key Services:
- Greek yoghurt and high-quality dairy products.
- Healthy smoothies and a protein drink line.
- The natural ingredients of the plant-based alternatives.
Company Details:
- Website: https://epigamiastore.com/
- Address: Mumbai, Maharashtra
13. Vahdam Teas
- Founded In: 2015
- Founder: Bala Sarda
- Ratings: 4.7/5
Vahdam Teas, the company, offers the best teas in India straight out of farms to the global markets up to 72 hours after harvesting. The brand has become international and is being exported to more than 100 countries. Vahdam proposes high-quality loose-leaf teas, tea bags, and wellness blends that are directly procured in the Indian estates. Their farm-to-cup concept is that it offers freshness and gives greater profit to tea growers.
Key Services:
- Delivering premium teas in harvest freshness.
- The model that was used is direct farm-to-cup sourcing.
- Global quality teas and health mixtures.
Company Details:
- Website: https://www.vahdam.in/
- Address: Vahdam India Pvt Ltd, Delhi
14. The Whole Truth Foods
- Founded In: 2019
- Founder: Shashank Mehta
- Ratings: 4.4/5
Whole Truth Foods manufactures clean-label nutrition bars and snacks with full transparency of ingredients. The brand was established by a former Unilever executive, Shashank Mehta, who opposes deceptive food marketing. They prepare entire ingredients, without additives, hidden sugars or false advertising. The products of the Whole Truth are protein bars, energy balls, and wholesome snacking with candid labels.
Key Services:
- Transparent ingredients of clean-label snacks.
- Balls of energy and protein bars.
- No artificial sweeteners or sugar.
Company Details:
- Website: https://thewholetruthfoods.com/
- Address: Mumbai, Maharashtra
15. Wingreens Farms
- Founded In: 2015
- Founder: Avi Sahni
- Ratings: 4.2/5
Wingreens Farms is a company that is based on the sale of healthy, preservative-free food products such as sauces, dips, and ready-to-cook foods. The brand is also aimed at natural ingredients and no artificial flavours or colours. They have a product line consisting of items that are inspired by different cuisines across the globe but modified with Indian palates. Wingreens focuses on value of convenience and health, and serves the segments of busy urban customers who are interested in nutritious meal options.
Key Services:
- Sauces and dips, Preservative-free range.
- Ready-to-cook healthy meal products in place.
- No artificial additives and natural ingredients.
Company Details:
- Website: https://wingreensworld.com/
- Address: Wingreens Farms India Pvt Ltd, Delhi
Electronics & Gadgets
16. boAt
- Founded In: 2016
- Founder: Aman Gupta, Sameer Mehta
- Ratings: 4.2/5
boAt is the most popular audio and wearables brand in India with affordable but fashionable products. From earphones to smartwatches, boAt has achieved a large market share due to fashionable designs and celebrity endorsements. The brand is geared towards both durability and trendy style. boAt has managed to position itself as a lifestyle brand, especially among millennials and Gen Z customers willing to find value in it.
Key Services:
- Low-cost wearables and audio devices.
- Stylish sports bracelets and watches.
- Earphone and headphone product line.
Company Details:
- Website: https://www.boat-lifestyle.com/
- Address: Mumbai, Maharashtra
17. Noise
- Founded In: 2014
- Founder: Amit Khatri
- Ratings: 4.1/5
Noise was the first smartwatch brand to go affordable in India, and it has become the most popular smartwatch brand in the country. The company provides smartwatches with features and health tracking at competitive prices. Noise has been widely spread to wireless earphones, smart glasses and other devices that are connected. These strategies, i.e. innovation, localised features, and low pricing, have enabled smartwatches to reach out to millions of Indian consumers.
Key Services:
- Health tracking smartwatches at low prices.
- Audio and earphones that are wireless.
- Wearable and related lifestyle devices.
Company Details:
- Website: https://www.gonoise.com/
- Address: Gurugram, Haryana
18. Wings Lifestyle
- Founded In: 2019
- Founder: Naman Jain, Ankur Vashishth
- Ratings: 4.3/5
Wings Lifestyle plans, develops, and produces smart home and lifestyle electronics with a lot of innovation and at low prices. Innovative lighting products, home automation devices, and IoT-enabled gadgets are the products they deal with. Wings focuses on convenient technology that can be easily incorporated into day-to-day life. By providing products of international quality at India-friendly prices with excellent after-sales services, the brand has gained its momentum.
Key Services:
- Existing Smart home automation products.
- Smart lifestyle and lighting systems.
- Support connected gadgets at an affordable rate.
Company Details:
- Website: https://wingslifestyle.com/
- Address: Bengaluru, Karnataka
19. Portronics
- Founded In: 2008
- Founder: Jaideep Arora, Siddharth Arora
- Ratings: 4.0/5
Portronics is a company that deals in innovations in digital and portable electronics such as power banks, speakers, and mobile accessories. The brand has been able to build a reputation of quality products at a competitive price. Portronics keeps adding new technology trends to its portfolio. The product mix of their products is both functional and modern, which meet the needs of tech-driven users who want reliable and inexpensive devices.
Key Services:
- It has innovative power banks and charging solutions.
- Audio accessories and portable speakers.
- Digital accessories and mobile things.
Company Details:
- Website: https://www.portronics.com/
- Address: Portronics Digital Pvt Ltd, Delhi
20. Crossbeats
- Founded In: 2015
- Founder: Archit Agarwal, Akshay Verma
- Ratings: 4.2/5
Crossbeats produces high-end quality, but low-priced smartwatches and fitness trackers. The brand targets the design appeal with the elements of thorough health tracking features. Crossbeats features are heart rate, tracking sleep, various sporting functions, and smartphone connection. They have managed to establish themselves in the low-end premium niche, providing value-based wearables with new technology.
Key Services:
- High-end smart watches at low prices.
- Fitbit Super Charge and Health Super Charge with health tracking.
- Fashionable designs with phone connectivity.
Company Details:
- Website: https://crossbeats.com/
- Address: Crossbeats, Hyderabad
Home & Lifestyle
21. The White Willow
- Founded In: 2013
- Founder: Prateek Agarwal
- Ratings: 4.4/5
The White Willow deals with high-quality home furniture and decoration products based on contemporary designs and space maximisation. The brand focuses on multifunctional furniture that is space-saving and perfect for modern apartments. Its products are beds, storage options, seating, and decorative items made of quality materials. The White Willow is a functional yet beautiful construction, which can appeal to city dwellers who will want to adorn their houses with beautiful and practical pieces of wood.
Key Services:
- Designs only space-saving multipurpose furniture.
- Modern domestic interior design and furniture.
- Modern and quality materials.
Company Details:
- Website: https://thewhitewillow.in/
- Address: The White Willow Furniture, Delhi
22. Wakefit
- Founded In: 2016
- Founder: Chaitanya Ramalingegowda, Ankit Garg
- Ratings: 4.5/5
Wakefit has transformed the mattress business in India and is able to do so by selling quality sleep products to the consumers. The brand consists of new materials and designs to provide maximum support and comfort. Wakefit has extended to bed frames, pillows and other sleep accessories besides bed mattresses. This has led to consumer trust and loyalty in the market which has been competitive in terms of sleep solutions due to their 100-night trial policy and transparent pricing.
Key Services:
- High-quality mattresses of new materials.
- Complete sleep products and accessories.
- 100-day trial including hassle-free returns.
Company Details:
- Website: https://www.wakefit.co/
- Address: Bengaluru, Karnataka
23. Pepperfry
- Founded In: 2011
- Founder: Ambareesh Murty, Ashish Shah
- Ratings: 4.1/5
Pepperfry is the biggest online furniture and home products retail site in India with a wide selection of products of different brand names. Although it is not directly a D2C, their own brands and studio concept are an example of direct contact. Pepperfry offers products of furniture, decoration, lighting and home improvement. Their offline studios enable the customers to feel the products they are about to buy before, which is an effective bridge between online and offline shopping.
Key Services:
- Large-scale furnishings and home furnishing store.
- Branded and edited collections on offer.
- Product experience offline studios.
Company Details:
- Website: https://www.pepperfry.ltd/
- Address: Mumbai, Maharashtra
24. Nestasia
- Founded In: 2018
- Founder: Aditi Murarka Agrawal
- Ratings: 4.3/5
Nestasia designs and sells modern home decor and lifestyle products in artistic designs. The brand sells tableware, home decorations, kitchen elements, and decorative products. Nestasia concentrates on quality and stylish products that introduce a touch of personality in the living areas. Their line incorporates functionalism and design, attracting design-conscious buyers in need of unique home styling solutions at affordable costs.
Key Services:
- Modern house furnishings of artistic designs.
- Kitchenware and kitchen accessories.
- Unique decorations in the modern homes.
Company Details:
- Website: https://nestasia.in/
- Address: Mumbai, Maharashtra
25. Urban Ladder
- Founded In: 2012
- Founder: Ashish Goel, Rajiv Srivatsa
- Ratings: 4.2/5
Urban Ladder offers quality and affordable furniture and home products which are stylish and well-designed. The two products include modular furniture, storage, decor, and room sets. Urban Ladder focuses on design-based innovation and products that are modernised to fit Indian homes. Their excellent after-sales services and the ability to customise make them a reliable brand in the field of online furniture retailing.
Key Services:
- And modern, smartly decorated furniture on hand.
- Differentiable and flexible home systems.
- full room furnishing, including design consultation.
Company Details:
- Website: https://www.urbanladder.com/
- Address: Bengaluru, Karnataka
Health & Wellness
26. HealthKart
- Founded In: 2011
- Founder: Prashant Tandon, Sameer Maheshwary
- Ratings: 4.3/5
HealthKart is the most popular online company dealing with health and fitness supplements in India that sells genuine products. The brand offers vitamins, weight management, Ayurvedic products and proteins. Their own label, HealthKart Plus, is made of quality supplements at competitive prices. They have developed consumer trust by ensuring product authenticity guarantees, professional consultations, and much information on nutrition and fitness.
Key Services:
- Raw materials of health supplements and nutrition products.
- HealthKart Plus range in private label.
- Advice and fitness support by experts.
Company Details:
- Website: https://www.healthkart.com/
- Address: Gurugram, Haryana
27. MuscleBlaze
- Founded In: 2012
- Founder: Sameer Maheshwari
- Ratings: 4.4/5
MuscleBlaze is the most popular sports nutrition brand known to provide and supply protein supplements, pre-workouts, and wellness products in India. The brand competes against fitness enthusiasts, athletes and bodybuilders with quality formulations. MuscleBlaze focuses on third-party testing and authenticity certifications. They offer a wide product line, such as whey proteins, mass gainers, BCAAs, and competitively priced specialised nutrition based on various fitness goals.
Key Services:
- Sport nutrition and protein supplements.
- Formulations of pre-workout and post-workout are available.
- Authentic products that are third-party tested.
Company Details:
- Website: https://www.muscleblaze.com/
- Address: Bright Lifecare Pvt Ltd, Delhi
28. Wellbeing Nutrition
- Founded In: 2019
- Founder: Avnish Chhabria
- Ratings: 4.5/5
Wellbeing Nutrition is a producer of clean nutrition supplements made out of whole foods and organic ingredients, but plant-based. The brand has melts (in oral strip, thin), capsules, and powders that meet different health requirements. Wellbeing Nutrition believes in the idea of sustainable sourcing and packaging that is environmentally friendly. Their products are aimed at consumers who are modern people and are interested in convenient and adequate nutrition, avoiding artificial additives and contributing to the aims of immunity, energy, and beauty, as well as overall wellness.
Key Services:
- Clean nutrition supplements are made solely of plants.
- New melts and capsule technology.
- Organic, sustainable, and eco-packaged ingredients.
Company Details:
- Website: https://wellbeingnutrition.com/
- Address: Mumbai, Maharashtra
29. Kapiva
- Founded In: 2016
- Founder: Ameve Sharma
- Ratings: 4.2/5
Kapiva is a company that introduces Ayurvedic wellness products that are genuine in their formats to contemporary consumers. The brand has juices, capsules and personal care products which are formulated using traditional formulations. Kapiva uses certified organic farms as a source of ingredients and modern packaging. Their products focus on different health issues such as digestion, immunity, skin health, and management of stress, among others, using the wisdom of Ayurveda, which has been tested over time.
Key Services:
- Pure Ayurvedic wellness products assortment.
- Easy to carry juices, capsules and care products.
- Conventional recipes in contemporary wrappings.
Company Details:
- Website: https://kapiva.in/
- Address: Kapiva Ayurveda Pvt Ltd, Delhi
30. Traya Health
- Founded In: 2019
- Founder: Altaf Darvesh
- Ratings: 4.4/5
Traya Health provides Ayurveda, dermatology, and nutrition-based holistic solutions for hair care. The brand offers customized treatment programs following the analysis of hair concerns. The treatment plan of Traya incorporates topical medications, vitamin supplements, and coaching. Their doctor-recommended, individualised initiatives treat the underlying factors of hair issues, as opposed to mere symptoms, as a solution towards maintaining hair health.
Key Services:
- Individualised comprehensive hair care services.
- Derma Ayurveda, nutrition, dermatology.
- Coaching-based, customised doctor-supported programs.
Company Details:
- Website: https://traya.health/
- Address: Bengaluru, Karnataka
Challenges Faced by D2C Brands
- Expensive Customer Acquisitions: Online marketing costs are increased because of the rivalry in the platform.
- Logistics and Last-Mile Delivery: The efficient and cost-effective delivery of a variety of geographies.
- Raised Complexity Inventory Management: Finding the right balance between stock levels and inventory and stockouts.
- Developing Brand Trust Fast: It takes time to create some credibility without a physical retail presence.
- Intense Competition and differentiation: It is about making the propositions unique in a saturated market.
Conclusion
The D2C brands in India are the future of the retail industry in India and involve a blend of innovation and consumer-centricism. These D2C brands in India have made quality products available to everyone while developing meaningful customer relationships. D2C brands in India will keep disrupting conventional retail as digital infrastructure grows and consumer tastes and preferences change. The trend of the sector shows colossal business prospects to entrepreneurs, investors, and consumers in search of genuine, value-based shopping experiences.
FAQs
Why are D2C brands in India not the same as the traditional retail brands?
D2C brands in India deal with consumers with no middlemen, which gives the company complete control of the consumer experience, first-hand consumer feedback, and competitive pricing without retail markups.
What is the way that D2C brands in India achieve quality and competitiveness in their prices?
D2C brands in India cause a reduction in overhead expenses by dispensing with intermediaries, manufacturing control, and using digital marketing to uphold the quality standards of manufacturing and consumer response by direct supplier connections and consumer feedback.
Does it have a physical store of D2C brands in India, or are they solely online?
Although mostly digital-first, most successful D2C brands in India have added physical retail experience centres, kiosks, or partnerships to provide cashiers with omnichannel shopping experiences.
How good is the investing opportunity in the India D2C industry?
D2C brands in the India market are a promising market with rising venture capital, where India has strong growth potential of up to $100 billion in 2025, and this presents good investment opportunities in various categories.
