Facebook marketing is nothing more than advertising products and services to fulfil the needs of the consumer. The main motto is to boost the products and services, and this can be done by using social media.
As a result, Facebook is currently among the most well-known networking platforms. Facebook is the most popular medium for marketing and is used by almost everyone for communication. To ensure that your Facebook marketing campaign is successful, make sure you include all the necessary information, including the product’s description, price, and services.
To engage Facebook users, make sure you market and effectively sell the product. Given that it will reach a global audience, it is quite significant. Facebook marketing can be promoted through a variety of techniques, including pictures, videos, and slide show advertisements.
We got the ultimate list of top 10 must-have Facebook marketing tools for 2024! From social media marketing and managing, to analytics and everything in between, we have covered. Let’s dive in!
Why is Facebook Marketing important?
Wondering whether it’s worth investing in improving your Facebook profile or sticking with traditional marketing methods?
Facebook offers a vast array of potential connections, surpassing most other marketing sites.
Unfortunately, many companies are missing out on these marketing opportunities.
Here are three strong reasons why Facebook marketing is an opportunity that your company should definitely consider!
Reach wide audience
Reaching a large audience is one of the key benefits.
Businesses on Facebook can tap into a much larger audience, giving them a competitive edge.
Facebook offers access to an enormous audience of around 3 billion active users, making it an invaluable platform for reaching a wide range of people.
Facebook has an extensive reach that surpasses other conventional marketing platforms.
Find people who are already interested in your niche
One more factor to take into account is the potential to engage with individuals who already have a keen interest in your particular niche.
Facebook offers a diverse pool of potential audience members and captivates interested viewers.
Utilising organic search methods on Google enables you to expand your reach and connect with a wider audience, including individuals who may have a casual interest in your business.
On Facebook, however, people often discover and begin to follow companies that offer something they want.
Facebook has a unique ability to guide people towards the end of the sales funnel, surpassing other marketing methods.
Cheaper and more effective than traditional marketing
It’s interesting to note that a significant majority of customers, around 80%, do not prefer discovering brands on TV. Instead, social media has become the preferred method for customers to find brands.
In addition, Facebook marketing is known for its cost-effectiveness!
With targeted ads, you only pay for the clicks you get. That means you only pay for a lead who already has a genuine interest in your business.
Traditional marketing methods often require a significant investment in reaching a large audience, even if the outcomes may not be favourable.
List of 10 best Facebook marketing tools
1. Sprout Social
It is an extremely powerful social media platform that serves as a link between other social media networks. The Sprout Social has attained the highest ranking. Everything about it is Facebook all in one. All Facebook messages, comments, and notifications will be kept in one location. Users can plan, organize, and publish content on Facebook with the use of this application. Additionally, users have the option to build content calendars and schedule posts in advance. There are advantages and disadvantages to Sprout Social as well.
Pros:
- It provides a plethora of capabilities for social listening and publishing.
- It facilitates time savings.
- It facilitates easy communication with clients.
Cons:
- The price is expensive for individuals and small business owners.
- User privacy and data are safeguarded.
- The reaction time is sluggish.
Pricing:
The monthly cost of Sprout Social starts at $99 per user.
Website Link: https://sproutsocial.com/
2. Buffer
This allows us to organize, arrange, and post visually striking content on Facebook for numerous accounts. Of all the Facebook tools, this dashboard is among the easiest to use. In the current competitive social media landscape, it is a very popular tool. Buffer’s sophisticated social inbox makes it simple to handle audience messages and comments. We are able to produce the content right away.
Pros:
- It’s quite simple to use
- With the help of this, we can plan and monitor the scheduled posts.
- It will link all social media platforms together in one location
- It Provides great customer service.
Cons:
- Only three social profiles can be connected with the free plan.
- Learning the interfaces and customization features for each platform can be a little challenging.
- Errors might occasionally arise when planning an event.
- The social media account is disconnected after a post is published.
Pricing:
There is a free plan with a 14-day trial period for new users. One account costs $6 per month on the premium plan, and ten accounts will cost
Website Link: https://buffer.com/
3. Hootsuite
It is a well-known social networking platform with a large user base that has grown over time. You may set up, interact with the audience, and produce reports. It is simple to keep an eye on social media accounts’ performance.
Pros:
- The Facebook postings can be scheduled and planned.
- It will continuously monitor online trends like hashtags, keywords, and so on.
- Visualisation is made simple using Hootsuite Calendar.
Cons:
- Compared to other Facebook marketing tools, this one is more expensive.
- It is difficult to schedule a calendar so that you may access the post.
Pricing:
.After a 30-day trial, there are five subscription tiers available, ranging from $99 to $249 per month.
Website Link: https://www.hootsuite.com/
4. Sendinblue (Brevo)
It is an effective tool for managing Facebook advertisements. Numerous options are available, such as live chat and chat support. Another name for it is brevo.
Pros:
- It makes the process simpler.
- It increases conversion rates.
- Using your current contact list as a guide, it assists you in finding new contacts.
- We are able to send up to 300 emails per day using the free plan.
Cons:
- There won’t be many marketing tools available.
- It won’t give any designs—just templates.
- You are unable to send several emails from your email account at once.
Pricing:
The monthly fee to access Facebook ads is approximately $65.
Website Link: https://www.brevo.com/
5. Drump Up
This technology finds interesting articles that are appropriate for the audience, scores them highly, and shares them on social media. We must supply a certain set of keywords. It will search for information that is relevant to the terms you enter. We can also specify the moment at which the post must be disseminated, for instance, by setting a date and time. We can also upload an image and include a hashtag.
Pros:
- It’s very user-friendly
- It will produce some articles and links if you enter some keywords.
- Customer service is also excellent.
- It is inexpensive and highly efficient.
Cons:
- You will only receive a 30-day trial.
- The free edition does not allow the usage of multiple social media accounts.
- You won’t be informed when you receive an email from Drumup containing new articles.
- Setting up the software will take you at least one day.
- The data will load more slowly if we provide additional social media accounts.
Pricing:
A $15/month subscription plan will be available to you.
Website Link: https://drumup.io/
6. Facebook ads
It’s the ideal venue for advertising to a big audience. Since many people choose not to use monetary assistance. Therefore, Facebook advertising is preferred by all. Facebook advertisements are free to publish, which encourages people to like them.
Pros:
- It’s quite simple to operate and utilize
- It is reasonably priced for customer communication.
- It’s incredibly cheap.
- The reason it draws individuals from all over the world is that it is the most popular platform.
Cons:
- Only those who have logged into Facebook may view it; older and younger users are unable to watch since they are unfamiliar with the platform.
- Since everyone needs internet access to utilize Facebook, fewer individuals will be interested.
- Because there are many competitors, Facebook’s desire for advertisements to be promoted is growing quickly, and doing so costs a significant amount of money.
Pricing:
Facebook ads are priced based on the number of clicks they receive. You will be paid based on the number of clicks. About $12.07 is the average cost per click.
Website Link: https://www.facebook.com/business/ads
7. Customers.ai
Another name for it is a mobile monkey. It creates an instrument known as Instachamp. Users can automatically put together auto-responses to messages on Facebook. These days, AI is a person’s most valuable tool. By using this AI, consumers may avoid wasting time.
Pros:
- It saves time by answering queries from clients at any time.
- It is ideal for small business owners.
Cons:
- It solely uses Facebook Messenger, therefore users who are not connected to Facebook on another website cannot view the chat box at all.
- A backup is not available.
- Costs also rise in the presence of larger individuals.
Pricing:
There are two divisions:
- Instachamp VIP edition: It costs about $19 per month.
- The monthly cost of Instachamp Platinum is approximately $9.95.
Website Link: https://customers.ai/
8. Agorapulse
One dashboard may be used to manage all Facebook pages with this user-friendly program.It mostly finds out about your brand and that of your rivals. Additionally, it generates actionable data that show you what is and is not working for your company.
Pros:
- It’s affordable and simple to use.
- The interface is user-friendly, so you’ll feel comfortable utilizing this platform right away.
- It will manage multiple social media accounts.
Cons:
- You must upgrade your account in order to access new features.
- Not all features are present.
- Cost is very high for small business people.
Pricing:
There is one free plan and four premium plans, each with a thirty-day free trial.
This has four paid plans: standard, professional, advanced, and custom. The monthly cost for regular is approximately $49, for professional it is $79, and for advanced it is $110.
Website Link: https://www.agorapulse.com/
9. Canva
The most widely used graphic design website online is Canva. We have access to a large selection of templates and can make simple films, slideshows, posters, etc. It’s the greatest tool for creating a Facebook marketing image. Being able to produce quality is amazing.
Pros:
- Canva’s ease of use allows even those without prior knowledge to utilize it.
- It will produce a polished appearance.
- There are a tonne of features available to produce high-quality photos.
- The UI is easy to use.
Cons:
- There aren’t many cutting-edge designs.
- We must pay to access additional features.
- There aren’t many choices for customization either.
Pricing:
It costs approximately $12.99 a month.
Website Link: https://www.canva.com/
10. Facebook Messenger marketing
It will make it possible to contact clients using the Facebook Messenger app. Sending any kind of message or notice will only be permitted to those who have chosen to receive messages from other users. It is an excellent social media marketing strategy. With the use of technology, we may communicate with customers directly, fostering the development of enduring relationships. You can connect with people according on their age, gender, interests, and other characteristics.
Pros:
- It’s an excellent instrument that fosters brand loyalty.
- Its primary audience will be very large.
- Users are able to view on many devices.
- It’s simple to operate.
Cons:
- The rules of service prohibit you from advertising stuff.
- To market via Facebook Messenger, you must have a good budget.
- We also have to deal with unfavorable comments when using this. As a result of their public posting. It is imperative to address the grievances.
Pricing:
The primary factor is the number of clicks. About $9.78 per click.
Website Link: https://www.messenger.com/
Conclusion
Establishing a robust Facebook presence is essential in order to enhance your brand, broaden your customer base, and boost sales of your products or services. Using these Facebook marketing tools can streamline your work, save you time, and deliver substantial benefits to your business.
With the help of these Facebook marketing tools, you can greatly enhance the reach and engagement of your Facebook page posts. Now is your chance to choose the option that best fits your business needs.
If you’re still unsure, we can make the process easier for you.
FAQs
What marketing uses may Facebook serve?
Brands may reach followers and leads via Facebook business pages and groups. Facebook can also be used for marketing by sharing brand-related posts and engaging with leads.
Facebook marketing: how to start?
Start Facebook marketing with a business page for branded content. Set a surefire strategy for what, when, and who to share these posts. Execute, track, and optimise your Facebook marketing activities with Facebook marketing tools.
