There is an observable shift from conventional mass-market promotion to strategic promotion through the internet. Among the most important and popular strategic internet marketing techniques PPC or Pay Per Click is mostly popular. PPC by campaigning is one of the most efficient, measurable, and cheap ways of advertising when well managed. 

But, proper management of PPC is not an easy task and it needs expertise to handle the whole process of campaigning properly and that is where the PPC management companies are useful. In this article, we’re going to discuss the top ten Pay Per Click management companies of India and also understand PPC management and PPC Companies, what it is, and why it is important.

What is PPC Management?

PPC management involves the planning and implementation of jobs and online campaigns, including Google Adwords, Microsoft ad center (Bing Ads), and social media platforms such as Facebook (for Facebook Marketing), Instagram, and LinkedIn (for LinkedIn Marketing), among others.

PPC management company is an agency that focuses on web designing, web development by web developers, and perfecting such campaigns to guarantee the appearance of the client’s ads only to the most relevant audience at the correct time to get the highest possible profit/loss ratio or ROI/loss.

The Objective of PPC Ads

The main goal of PPC ads is online traffic through the use of its specific target or preferred landing page. In other words, PPC can be efficient in advertising products or services to those users that are currently actively searching for a way to purchase such products or services respectively, and thus, it can reach customers at a time when they may be most vulnerable to buying. Additionally, PPC ads aim to:

1. Enhance the visibility of a business

2. Acquire focused traffic and make sales

3. Advertise various discounts or new products and services launched in the market

4. Expand website traffic, brand awareness, and web designing 

Benefits of PPC Management:

1. Expertise and Experience: There are highly skilled and professional agencies that deal in PPC management and have many PPC experts who are capable of managing campaigns across different online marketing platforms and planning marketing strategies including Google AdWords, Microsoft Ad Center, and social optimizers. 

2. Time and Resource Efficiency: Therefore there are several challenges that anyone looking to manage PPC campaigns in-house will encounter as it consumes a lot of time and resources thus distracting from business.

3. Data-Driven Optimization: PPC management agencies compile and analyze statistical data and extensively use other analytical tools to ensure that your management is dynamic and optimized by search engines. 

4. Scalability and Flexibility: Over time, your business will continue to expand and hence your marketing needs will also change this is where a PPC management company or PPC marketers will be useful in achieving your objectives and investments.

Crucial Aspects of a Successful PPC Campaign  

1. Comprehensive Keyword Research: Choosing keywords is the basis for any PPC campaign as it will determine the campaign’s required budget and potential revenues. Thus, keyword research for its definition and practice means understanding the search volumes, competition levels, and buyer’s intent to select keywords appropriate for the particular business type.

2. Compelling Ad Copy and Landing Pages: Ad text and landing pages are crucial steps that directly interact with the client and make him switch to your offer. The ideal advertisement set and text should be captivating, relevant, and related to the type of ad clients who are searching for it. 

3. Effective Targeting and Audience Segmentation: Auditing is an important part of the PPC campaigns’ implementation because targeting the right audience is vital for the campaigns’ effectiveness. Audience targeting is the key and the most critical step. 

Top 15 PPC Management Companies

Finding the best PPC management firm can be a daunting task particularly if you do not know what to look for or what benefits to expect by hiring the best PPC companies in India.

1. Ranking By SEO

Some of the standout services offered by Ranking By SEO include: The company is one of the leading PPC companies, Its PPC specialists will create a custom Google Ads marketing plan to attract the right kind of visitors who will convert. Their insights and expertise within the field of advertising make them a reputable agency for those commercial sectors wishing to harness the power of PPC advertising.

Key Features:

• PPC audit and the shaping of strategy
• Identification of keywords that users type into search engines to find products or services offered by a particular business, 
• Major strategies for optimizing the customer’s conversion rate 
• Measurable and comprehensible campaign reports and statistics

Pros:

• Successful past in achieving high levels of business SEO and maintaining an excellent return on investment.
• Balanced and Clear Price Policy
• Experience across the channels (websites SEO, social media: Google Ads, Microsoft Advertising)

Cons:

• A limited number of supplies are accessible to small business entrepreneurs with less capital to invest.
• High client familiarity with pay per pay-per-click PPC information acquisition process

Website: https://rankingbyseo.com/

2. Digital Griot

Digital Griot is a noteworthy PPC management agency that delivers tailored business solutions to companies of all sizes. Leveraging their professional team of experts with advanced tools and techniques, they develop highly targeted and converting campaigns to get quality traffic. Being an open and transparent company since its inception, Digital Griot engages in developing strong partnership relations with its clients.

Key Features:

• Massive resources devoted to picking up and placing the right keywords
• Involves the creation of advertising copy or text for an ad and/or optimization of the landing page associated with an ad.
• Use of remarketing and retargeting
• Detailed performance reporting, which has entailed the providing of specific details on the performance of the company.

Pros:

• Dispersed focus and individual account management
• Various pricing strategies 
• Focus on Business metrics or the positive impact   

Website: https://digitalgriot.com/

3. Traffic Tail

Traffic Tail is a well-known PPC company in India that has emerged as an industry leader well-known for its results-oriented services. Certified experts in their field, PPC is dedicated to creating and managing highly targeted Pay-Per-Click campaigns across several channels, including Google Ads, Microsoft Advertising, and social media.  Working closely with clients and being open to discussing their advertising needs and goals, Traffic Tail helps to manage their budgets properly utilizing its data-driven approach.

Key Features:

• Evaluating the overall process of the PPC campaign establishment and actions required.
• Sophisticated bid management, and expenditures control
• With an emphasis on remarketing and retargeting strategies
• Breaks down reporting and performance information into specific data.

Pros:

• Demonstrate a history of generating higher-end inquiries of the leads and sales.
• Professionals specialized in different sectors and divisions
• It also plays a role in decision-making based on transparent price quotes and clear communication with customers.

Website: https://traffictail.com/

4. Advology Solution

Advology Solution is one of the well-renowned PPC agencies in India and has been serving as a market leader in innovative digital marketing solutions. Their team of certified experts integrates industry experience and result-oriented professional approaches coupled with advanced technologies to develop highly competitive PPC campaigns. Advology Solution’s primary focus is on providing professional services to businesses and organizations of various sizes and their marketing objectives. 

Key Features:

• Effective, professional, and efficient PPC campaign management
• Use of sophisticated audience targeting and criteria
• Optimization includes Landing page optimization /Conversion rate optimization.
• presentation and scrutiny of campaign activities

Pros:

• Emphasis on reliable analytics derived from the data.
• Cogent insight into diverse sectors and fields
• Easy to understand pricing strategy and policies

Cons:

•  It is not as common for small business owners who are struggling with their budget to avail of.
• Becomes hard for clients who are for the first time engaging in PPC.

Website: https://advologysolution.com/

5. WebHopers

WebHopers is one of the PPC companies in India that has been providing PPC Management Solutions to its clients and customers around the world by providing services through their internet-paid advertising solutions at nominal prices and high-quality results. Over time, they have developed a team of certified experts in managing and implementing phenomenal PPC campaigns on Google Ads, Microsoft Advertising, and social media. 

Key Features:

• All PPC campaigns created and managed service
• Real-time bid optimization, and even campaign and ad budget optimization.
• Mobile marketing, web banners, pop-up ads, promoted posts and displaying ads, and social media ads
• Analysis of the detailed reporting and performance is relevant to this characteristic.

Pros:

• Generating highly targeted and qualified traffic and leads.
• More experience in the knowledge of different sectors and domains.
• Pricing and communicating policies and/or procedures spanning all levels of operations

Cons:

• Longer onboarding process for new clients
• Availability is relatively low for small businesses

Website: https://webhopers.com/

6. ROI Minds

ROI Minds is a top PPC management agency that aims at maximizing our client’s return on investment (ROI). ROI Minds helps by having Certified Experts and adhering to the methodologies in developing and launching strategic pay-per-click promotions in Google Ads, Microsoft Advertising, and social media. Due to the emphasis they place on the openness of their business and their interactions with customers that entail mutual respect, they tend to develop strong business relationships with the clients.

Key Features:

• Integration of all major aspects of the Paid Per Click campaign.
• Better bid management and updated budget control
• Remarketing and retargeting

Pros:

• Extensive experience in generating exceptional leads and conversions will yield the best results.
• Business competency with the numerous sectors and levels.
• The customer relations that are clear, open and consequently cheap.

Cons:

• Take a longer time to onboard new clients
• Issues of accessibility to such technology tools and services for small business entities that may not afford expensive technologies.

Website: https://roiminds.com/

7. PPC Gems

PPC Gems is one of the best PPC management companies that operate today and specialize in delivering extremely positive results that are due to the company’s focus on data and the use of innovative technologies. Our PPC experts have developed a precise approach to achieving high-quality PPC marketing for Google Ads, Microsoft Ads, and Social Media. PPC Gems has cultivated close relationships with its clients because of its firm commitment to openness and close communication.

Key Features:

• Evaluating the essentials of the PPC campaign and actual configurations
• Bid management: more powerful tools, budget optimization
• Targeting and reshooting cannot be overlooked
• Implementation and Measurement

Pros:

• The track record of generating quality leads and conversions is quite convincing.
• Proficiency in several domains or hierarchies
• Transparency in the pricing plan 

Cons:

• Has to spend more time and effort in introducing its services to new clients.

• It may only be available for small businesses that can afford to pay little for their advertising.

Website: https://ppcgems.com/

8. Xstremeads

Xstremeads was initiated as a leading PPC management company and has been offering unique and emerging strategies in the field of digital advertising. Their certified specialists have vibrant experience in the field and in addition to their competence, they also use superior techniques in developing very effective PPC campaigns.

One of these strategies is to ensure that different levels of businesses can effectively meet their specific needs in marketing through effective results-oriented marketing with Xstremeads.

Key Features:

• Comprehensive campaign management for Pay per click services
• Basic audience targeting with sophisticated targeting and segmentation
• Digital marketing/ website optimization: Landing page optimization/ Conversion rate optimization
• Availability of comprehensive campaign reports  

Pros:

• Lot of emphasis on benchmarking or gaining competitive insight through data analysis
• It has built considerable experience in different industries and verticals.
• Proper pricing and reasonable informing of customers.

Cons:

• Limited options compared to larger firms 
• Advertising has a steep incline 

Website: https://xstremeads.com/

9. Softtrix

Softtrix is a well-known PPC management agency that deals in providing measurable high-quality PPC management services and ensures achievement of targeted ROI goals to its clients. Softtrix offers professional PPC services from an experienced team of certified specialists who work solely with fresh data to launch accurate and high-converting PPC campaigns for Google Ads, Microsoft Ads, and Social Media. They value the clients and this is achieved through the openness to give information to the clients and receive from them.

Key Features:

• PPC campaign planner and overall strategies to ensure its proper running
•  Bid management efficiency and even direct budget controlling
• Some of the key strategies that are used in remarketing and retargeting.
• Report writing and performance assessment.

Pros:

• Previous experience in generating a quality lead as well as in converting the leads into sales 
• It requires accumulated knowledge from diverse fields and subsectors.
• Clear and honest tuning about the prices.

Cons:

• Longer onboarding process when taking on new clients, 
•  Restricted access especially for small businesses with small capital

Website: https://softtrix.com/

10. Clixlogix

Today, Clixlogix is one of the biggest PPC management companies with the primary focus on providing clients with high-quality services, influenced by the massive amount of data and powered by innovative tools. They are led by a team of certified experts with lots of experience in managing PPC advertising across Google Ads, Microsoft Advertising, and social media networks. The management of Clixlogix prefers commitment to customers and that is why the company values teamwork and mutual understanding.

Key Features:

• Strategic setup and administration of full-blown PPC campaigns
• Sophisticated bid automation and Control Computing
• Remarketing involves some measures that are taken to bring back customers 
• Reporting of finer and more specific details of the findings and performance reviews.

Pros:

• The employment history of maintaining traffic generation quality leads and conversion rates
• Expertise in fields ranging from information technology and services.
• Customer relations & communications

Cons:

• The onboarding process can take longer when it is done for the new clients.
• Access is thus quite restrictive, especially to those small businesses with a small budget to allocate towards the program.

Website: https://clixlogix.com/

11. Growth Hackers

It is a PPC Management Company trending in the market with the most progressive and innovative approaches in digital marketing. Their staff of certified gurus is fluent in industry nuances and state-of-the-art technologies to develop insanely powerful PPC campaigns. Growthhackers focus on making growth and marketing possible for any organization from any scale through sheer data processing and unending improvement.

Key Features:

• It covers all essential aspects of PPC campaigns that contribute to the success of any Internet PPC strategy.
• The ability to perform enhanced audience targeting and segmentation
• Web optimization, specifically optimizing landing pages and conversion rate optimisation
• Daily, weekly or monthly reports, factual review of major activities, assessment of key accomplishments

Pros:

• Heavy imposition of the utilization of data in administrative decisions.
• An understanding of year-over-year changes in various industries and sub-specialty areas
• Multiple Pricing options

Cons:

• Expensive for small business owners who have low or moderate capital investments.
• Has a steep learning curve.

Website: https://growthhackers.com/

12. Nettechnocrats

Nettechnocrats is well recognized as a PPC management agency which is well known for its high performance and PPC management specifically designed for high ROI for its clients. Established in 2014, Nettechnocrats indeed offers and develops strategic PPC solutions with certified professionals and forefront analytics tools that fit the client’s requirements on Google Ads, Microsoft Advertising, and social media. This has amply demonstrated that their approach to business has emphasized on the nurturing of open and healthy relations with clients.

Key Features:

• Different elements of PPC campaign and their strategic implementation
• Sophister bid management and budget allocation
• Remarketing and Retargeting.
• Numerical accuracy, and presentation of data

Pros:

• Ability to generate high-quality leads and conversions
• Having comprehensive or specific knowledge of the various sectors and divisions 
• Being clear on the price fees structure as well as the communication medium

Cons:

• Longer onboarding process for new clients
• Their services are somewhat restrictive, particularly to the small business with a constrained financial resources base.

Website: https://nettechnocrats.com/

13. White Digital

As a professional PPC management service provider, White Digital company has gained a great popularity thanks to the highest quality services, which stem from the profound approach to the analysis of data and the use of the newest tools.

The PPC platform, which is managed by a competent team of certified experts, deals mainly in the formulation and deployment of highly localized PPC campaigns across Google Ads, Microsoft Ads as well as social media. It keeps its clients in the loop and has a transparent business management strategy, thereby building sustainable relationships with those clients.

Key Features:

• Complicated and detailed PPC campaign creation and campaign optimization
• Bid management skills and crossed-cell budget control
• Online marketing campaigns, companies often employ remarketing and retargeting techniques.

Pros:

• The organic traffic-producing ability demonstrates the ability to convert the same to quality leads and business.
• The information about the industries and the verticals, that are related with the concerned field.
• clear communication and hourly rate

Cons:

• It takes a long time to onboard new clients and make them understand how the company can help them.
• Relatively scarce in terms of the number of units it can offer to an average small business that is cash-strapped.

Website: https://whitedigital.com/

14. Conversion Perk

Conversion Perk is a renowned PPC management firm that offers trendsetting PPC management services. The team of certified specialists is skilled and experienced, which computes a top-notch approach that utilizes advanced technologies and industry insight in developing efficient PPC initiatives. Aimed at providing clients with focused result-oriented marketing campaigns, Conversion Perk strives to assist companies of any size to fulfill their marketing objectives permanently using scientifically based procedures.

Key Features:

• The different aspects of PPC Campaign Management
• Targeting and selecting audiences for easy attainment
• Landing page optimization and conversion rate optimization are among the most popular services offered by the company.
• Thorough depiction, quantification, and examination of campaign results

Pros:

• Probability concentration on factual analysis
• Proficiency in major sectors as well as specialization in specific fields.
•  Multiple pricing options

Cons:

• Not meant for small businesses who can’t spend a large amounts of money 
• New-generation clients take a long time to appreciate PPC advertisement as a viable and efficient form of marketing their brands.

Website: https://conversionperk.com/

15. EZ Rankings

EZ Rankings is a reputable PPC management agency with a focus on excess expectations or great return on investment (ROI). EZ Rankings consists of Google-certified specialists to manage and develop specific PPC campaigns based on the results expected within different platforms like Google Ads, Microsoft Advertising, and social media. This ensures they establish good working relations with clients because of their emphasis on the value of honesty and willingness to communicate.

Key Features:

• Strategic payer-per-click account creation and marketing
• Sophisticated bid management and/or optimization of spending plans
•  A proper reporting framework and performance measurement

Pros:

• Able to generate the highest quality of leads and stimulate conversions.
• Specializations, services, and products across branches and specialty areas
• Acknowledging and communicating the prices to the customer.

Cons:

• The time it takes to onboard a new client is longer than that required by the traditional investment business models.
• This option is also unfavorable for small businesses. 

Website: https://ezrankings.com/

Conclusion

This list of fifteen highly acclaimed PPC management companies offers businesses the versatility of selecting their most appropriate service providers depending on the extent and type of their needs.

For this reason, hiring a competent PPC management company is particularly significant to ensure the important aspects required to optimize the PPC ads are attained, quality traffic is drawn into the business, and ultimately enhanced revenue.