In an increasingly competitive market, sales teams need clear insights to perform at their best and stay ahead of growing customer expectations. Managing customer data, follow-ups, and deal stages without a structured system often leads to missed opportunities, inconsistent communication, and limited visibility into performance. This is where Sales Tracking Software makes a real difference. It enables businesses to capture every sales activity in one place, track leads across each stage of the pipeline, and measure performance with accuracy and clarity.
By transforming raw sales data into meaningful insights, teams can identify trends, prioritize high-value prospects, and refine their sales strategies effectively. It also helps improve productivity by reducing manual work and ensuring timely follow-ups, while strengthening customer relationships through better engagement. As sales processes become more dynamic and data-driven, having a reliable tracking solution ensures consistency, transparency, and long-term success across the entire sales cycle.
What is Sales Tracking Software?
Sales tracking software serves as a strategic command centre of a team, and along with Sales Outreach Tools, it brings sanity and clarity to all sales processes. It substitutes the spreadsheets and disintegrated data with one live picture of all the sales pipeline, starting with the initial customer contact up to the ultimate close sale.
The software will help sales teams to concentrate on what is actually important, which is relationship building and deal closing, by cutting down on manual data entry and administrative tasks. By having equal visibility and quality data, teams will work more efficiently, achieve speed, and enable steady sales growth.
Benefits of Using Sales Tracking Software
1. Improved Lead Management
Sales tracking software will assist in compiling and ranking leads so that not a single prospect is left unnoticed. Teams are able to target high-value prospects and develop them.
2. Live Performance Intelligence
Managers are able to monitor individual and team performance as the sales figures are instantly available. This enables rapid changes, forecasting, and making intelligent decisions.
3. Efficient Sales Operations
Follow-ups, reminders, and reporting are automatable tasks that save manpower, especially when enhanced with SMS Marketing Software for timely customer engagement.
4. Improved Customer Relations
Specific customer interaction records will enable sales teams to tailor the communication process, react quickly, and enhance customer satisfaction on a larger scale.
5. Data-Driven Strategy
Sales monitoring software offers analytics and trends to inform marketing and sales approaches so that businesses can reach the right audience and generate revenue effectively.
List of 15 Best Sales Tracking Software
1. HubSpot CRM
Website: https://www.hubspot.com/products/crm
The HubSpot CRM is a tool that assists companies with the management of leads, contacts, and deals. It provides a clear picture of the sales pipeline and enables monitoring of the interaction with customers without difficulties.
Automation of tasks, generation of reports, and following up can be done at a faster pace by the sales teams. HubSpot also has email tracking, live chat, and forecasting tools. There is a free version, which is excellent in the case of small teams. Paid plans open up additional features and automations in your business as it expands.
Key Features
- Lead and contact management
- Visual sales pipeline tracking
- Email tracking and notifications
- Sales forecasting and reporting
- Workflow automation
Pricing:
- Professional Plan: Starts at ₹7,497 per seat/month (annual billing). Includes sales automation, AI meeting assistant, prospecting tools, call transcription, sales analytics, forecasting, sequences, and a unified sales workspace.
Onboarding fee: ₹1,25,000 (one-time). - Enterprise Plan: Starts at ₹12,500 per seat/month. Includes all Professional features plus advanced conversation intelligence, AI call enrichment, deal journey analytics, lead routing, pipeline approvals, deal splits, and IVR.
Onboarding fee: ₹2,92,000 (one-time).
2. Salesforce
Website: https://www.salesforce.com/in/
Salesforce is an influential and popular CRM platform. It assists the company in handling customer data and sales pipelines and automating workflows. There are also Salesforce-based AI insights, reporting, and forecasting tools.
It is extremely personalisable and can be connected with a variety of third-party applications, making it a powerful sales tracking software. It is, however, costly and difficult to use. Salesforce tends to be more user-friendly among large companies and enterprises since it is more advanced and has a steep learning curve.
Key Features
- Lead and opportunity management
- Sales process automation
- AI-powered analytics and insights
- Custom dashboards and reports
- Extensive third-party integrations
Pricing:
- Free Suite – $0
Basic CRM for up to 2 users, including lead, account, contact, and opportunity management. - Starter Suite – $25
Includes lead routing, sales automation, email sync, and basic analytics. - Pro Suite – $100
Adds sales forecasting, quoting, AppExchange access, and higher customization. - Enterprise – $175
Offers advanced pipeline management, conversation intelligence, and deeper insights. - Unlimited – $350
Includes all Enterprise features plus predictive AI, full sandbox, and premium support. - Agentforce 1 Sales – $550
Top-tier plan with advanced AI, analytics, and complete sales acceleration tools.
3. Pipedrive
Website: https://www.pipedrive.com/
Pipedrive is a sales-oriented CRM that is meant to assist teams in managing and visualising their sales pipeline. It visualises all the deal stages, and it is not hard to monitor the progression and keep track of leads.
The platform has an activity tracking feature, forecasting, and a sales assistant that is an AI. Pipedrive is easy to use and easy to customize, and has numerous integrations. But such features as the lead generation and tracking websites demand additional paid add-ons.
Key Features
- Visual sales pipeline management
- Activity and task tracking
- Sales forecasting tools
- AI-powered sales assistant
- Custom deal stages and fields
Pricing:
- Lite Plan – ~$14 per user/month
Basic pipeline, calendar, and lead management with AI reports and integrations. - Growth Plan – ~$39 per user/month
Includes email sync, automation, sales forecasts, meeting scheduler, and live chat support. - Premium Plan – ~$59 per user/month
Adds lead generation, scoring, e-signatures, contracts, and advanced customization. - Ultimate Plan – ~$79 per user/month
Includes all Premium features plus enhanced security, data enrichment, sandbox testing, and priority support. - All plans include a 14-day free trial and 500+ integrations.
4. Dealfront
Website: https://www.dealfront.com/
Dealfront is a business-to-business sales tracking software and sales intelligence prospecting solution. It assists sales teams in locating the perfect customers with comprehensive company and contact information.
Using tools such as Leadfeeder, the teams can view the companies that visit their site and have a buying interest. There are also filters, trigger alerts, and CRM integrations offered by Dealfront. It is completely GDPR compliant and has flexible pricing. This tool is optimal in businesses that target European B2B sales and prospects.
Key Features
- B2B sales intelligence database
- Website visitor identification (Leadfeeder)
- Real-time trigger alerts
- Advanced ICP filtering
- CRM and browser extension integration
Pricing:
- Free Plan: €0 0/month — Basic website visitor identification with limited data access.
- Paid Plans: From ~€99/month — Advanced visitor tracking, integrations, and data retention.
- Full Sales Intelligence: Custom pricing — Access to complete B2B database, triggers, and CRM integrations.
5. Zoho CRM
Website: https://www.zoho.com/en-in/crm/
Zoho CRM is a highly featured platform that assists companies in business to handle sales, leads, and customers. It comprises automation, AI-assisted insights, live chat, and document management. Zoho is extensively customised and complementary with other Zoho applications and third-party applications.
It also has a simplified form of it called Bigin, which is targeted at startups. Most of the advanced features are only present in expensive plans, and this feels intimidating to new users.
Key Features
- Cross-channel sales automation
- AI-powered sales assistant (Zia)
- Lead and contact management
- Quote and order management
- Custom reports and dashboards
Pricing:
- Free Plan – Free Up to 3 users
- Standard – ₹800/user/month
- Professional – ₹1,400/user/month
- Enterprise – ₹2,400/user/month (Most popular)
6. Apollo.io
Website: https://www.apollo.io/pricing
Apollo.io is an email-based sales engagement and prospecting tool. It assists sales teams to generate leads, authenticate the contact information, and distribute personalised emails. There are also AI-driven email writing and buying intent filters on Apollo.
The platform is a user-friendly sales tracking software and offers several pricing options, including a free one. Nevertheless, regardless of paid plans, there are restrictions on the number of emails, tracking, and the use of AI, and teams should select plans wisely.
Key Features
- Lead discovery and prospecting
- AI-assisted email writing
- Buying intent filters
- Email sequencing and tracking
- Contact verification
Pricing:
- Free Plan: $0/month — Basic prospecting, limited sequences, and credits.
- Basic: $49/month (annual) — Unlimited email credits, advanced filters, CRM integration.
- Professional: $79/month (annual) — Unlimited sequences, call tracking, dialer, advanced reports.
- Organization: $119/month (annual, min 3 users) — Enterprise features, more credits, international dialing, customizable reports.
7. Zendesk Sell
Website: https://www.zendesk.com/in/pricing/#georedirect
Zendesk Sell is a sales CRM that is designed to assist teams in organising leads, contacts, and deals effectively. It puts the customer data in the centre and facilitates teamwork. It has user-friendly tracking mail, calling tools, and comprehensive sales dashboards.
It is compatible with other Zendesk solutions, particularly customer support solutions. On the one hand, it has good pipeline management and reporting, but on the other hand, most of the advanced sales options are offered at higher prices.
Key Features
- Lead and deal management
- Email tracking and notifications
- Click-to-call sales dialer
- Sales performance dashboards
- Task and activity management
Pricing:
- Sell Team: $19 — Basic CRM, lead & deal tracking, email integration, task management.
- Sell Growth: $55 — Adds more pipelines, automation, forecasting, enrichment & prospecting credits.
- Sell Professional: $115 — Includes advanced scoring, permissions, automation, and analytics.
- Sell Enterprise: $169 — Unlimited pipelines, advanced insights, and enterprise-level features.
- All plans include a 14-day free trial. Pricing is in USD and may vary by region.
8. Freshworks
Website: https://www.freshworks.com/freshdesk/pricing
Freshworks is an artificial intelligence-based sales tracking software and CRM used by sales forces to process leads and manage customer relationships. It provides detailed customer activity insights, contact scoring, and sales prediction.
Freshworks also has an in-built chat, email automation, and customised pipelines. It is among the cheapest CRM solutions and has a free plan when used by small groups. Nonetheless, it fails to produce B2B leads, and thus it might require supplementary tools.
Key Features
- AI-powered lead scoring
- Sales pipeline customization
- Built-in live chat
- Automated emails and workflows
- Sales forecasting tools
Pricing:
- Free Plan: $0 — Basic ticketing, shared inbox, knowledge base, and simple reports for small teams.
- Growth: $19 — Adds customer portal, automation, and reporting tools.
- Pro: $55 — Advanced ticketing, custom portals, custom objects, routing, and AI features.
- Enterprise: $89 — Audit logs, approval workflows, skills-based assignments, extra security, and more.
9. LinkedIn Sales Navigator
Website: https://business.linkedin.com/sales-solutions/compare-plans
LinkedIn Sales Navigator assists salespeople in seeking and connecting with their potential clients on LinkedIn. It provides precise search tools, purchase indicators, and live notifications about purchasers.
InMails can be sent to prospects, and lead recommendations can be provided to users. It can be used effectively in social selling and building relationships. Nevertheless, InMail has limitations and additional expenses for enhanced capabilities, which may be hard to afford in a larger sales group.
Key Features
- Advanced lead and account search
- Buyer intent signals
- Real-time decision-maker alerts
- InMail messaging
- CRM integration (higher plans)
Pricing:
- Core (Professional): ~$99.99/month (~$79.99/month if billed annually) — Advanced lead & company search, 50 InMail credits/month, alerts, and lead recommendations.
- Advanced (Team): ~$149.99/month (~$108.33/month if billed annually) — All Core features plus Smart Links, TeamLink collaboration, CRM integration, and enhanced reporting.
- Advanced Plus (Enterprise): Custom pricing — Deeper CRM sync, real-time data updates, enterprise features, and analytics.
10. PandaDoc
Website: https://www.pandadoc.com/pricing
PandaDoc is a sales tracking software with document automation and e-signing capabilities that helps sales teams manage proposals, quotes, and contracts. It supports creating, sending, tracking, and signing documents in less time, thereby improving efficiency in the sales process.
Document analytics and workflow automation are also offered in PandaDoc. It integrates with many CRMs. Nevertheless, certain integrations demand additional charges, a fact that would raise the expenses of companies that have small budgets.
Key Features
- Document creation and editing
- E-signatures and approvals
- Real-time document tracking
- Automated workflows
- CRM integrations
Pricing:
- Free eSignature: $0 — Unlimited legally binding e‑signatures and basic document uploads.
- Essentials: $19 per user/month — Document creation, templates, and custom branding.
- Business: $49 per user/month — Content library, analytics, workflow automation, and CRM integrations.
- Enterprise: Custom pricing — Advanced features like single sign‑on (SSO), AI document generation, advanced analytics, and premium support.
11. Salesflare
Website: https://salesflare.com/pricing
Salesflare is a small and medium-sized CRM used by B2B companies. It is able to automatically track emails, meetings, and customer interactions, thus minimising manual data entry. The application works well with Gmail and Outlook, and it is used to enrich lead data automatically.
Salesflare is cheap and not complex, so it is perfect for freelancers and small teams. Nonetheless, it does not have the sophisticated functions required by big businesses with a complicated selling chain.
Key Features
- Automatic email and meeting tracking
- Lead enrichment and data capture
- Built-in email sequences
- Simple sales pipeline management
- Gmail and Outlook integration
Pricing:
- Starter: $29 per user/month — Core CRM features, automated data capture, email tracking, and basic pipeline management.
- Pro: $49 per user/month — Adds workflows, team collaboration tools, advanced reporting, and more integrations.
- Enterprise: Custom pricing — Designed for larger teams with dedicated support, deeper customization, and priority onboarding.
All plans include automated lead enrichment and integration with Gmail/Outlook.
12. ZoomInfo Sales
Website: https://www.zoominfo.com/pricing
ZoomInfo Sales is a business-to-business sales intelligence software that offers information about contacts, such as emails and phone numbers. It assists the sales units in locating and contacting decision-makers in a more timely manner.
The system also provides intent data, workflow automation, and activity tracking, making it a comprehensive sales tracking software. ZoomInfo integrates with numerous CRMs and sales applications. Nevertheless, some of its information is user-contributed, which may be a concern for firms that prioritise data privacy.
Key Features
- B2B contact and company database
- Advanced search and filtering
- Intent data and activity tracking
- Workflow automation
- CRM integrations
Pricing:
- Sales: Accurate contacts, company insights, buying signals, and integrations.
- Marketing: Lead data, company insights, digital marketing tools, and flexible integrations.
- Talent: Candidate search, sourcing intelligence, alerts, and engagement tools.
13. DocuSign
Website: https://ecom.docusign.com/plans-and-pricing/esignature
DocuSign is an e-signing software used by sales teams to offer, sign, and control contracts electronically. It accelerates the process of agreements and lessens paperwork. The signing of documents can be done safely using any gadget.
There is also workflow automation and integration with popular tools, which DocuSign provides. As much as it is superb in signing and compliance, it lacks an advanced document creation and tracking system, and therefore, it may be necessary to have other tools.
Key Features
- Secure e-signatures
- Contract workflow automation
- Agreement lifecycle management
- Document routing and approvals
- Integration with popular business tools
Pricing:
- $10 Plan: 5 eSignatures/month, basic workflow, templates, mobile app, reporting, multiple languages.
- $25 Plan: 100 eSignatures/year, all basic features included.
- $40 Plan: 100 eSignatures/year, all basic features included, more advanced usage.
- Custom/Enterprise: Custom eSignature limit, all features, premium support, tailored for larger organizations.
14. Seismic Learning
Website: https://www.seismic.com
Seismic Learning is a sales enablement platform that concentrates on training and coaching the sales teams. It assists companies in the production of learning resources, sales management texts, and sales preparedness.
The platform includes analytics to monitor content performance and coaching effectiveness, making it a valuable sales tracking software. Seismic integrates with numerous CRM and marketing tools; however, it is more content-oriented and enablement-focused rather than centered on sales intelligence or lead generation.
Key Features
- Sales training and coaching tools
- Content management for sales teams
- Performance and content analytics
- Interactive learning courses
- CRM and marketing integrations
Pricing:
Connect with the team
15. Meltwater
Website: https://www.meltwater.com/en/pricing
Meltwater is a media monitoring and intelligence platform and sales tracking software that also supports sales teams. It helps track market trends, competitors, and brand mentions across multiple channels, enabling sales teams to use these insights to improve outreach and targeting.
Meltwater offers real-time alerts and customisable dashboards. However, it is expensive and mainly designed for large enterprises, making it less suitable for small or mid-sized businesses.
Key Features
- Media and market monitoring
- Competitive intelligence tools
- Real-time alerts and insights
- Customizable dashboards
- Large-scale data analysis
Pricing:
- Essentials: Core tools, easy setup, ideal for small teams.
- Suite: Multiple integrated solutions, scalable for teams of any size.
- Enterprise: Custom suite with premium services, unified data, ideal for global organizations.
Comparison of Top 15 Sales Tracking Software Tools
| Tool Name | Free Plan | Price (Starting) | Pros | Cons |
| HubSpot CRM | Yes | ₹7,497/mo (Professional) | Easy automation, email tracking, AI assistant, sales forecasting | High onboarding fee, expensive Enterprise plan |
| Salesforce | Yes | $25/mo (Starter) | Customizable, AI insights, reporting, integrations | Steep learning curve, costly |
| Pipedrive | 14-day trial | $14/mo (Lite) | Visual pipeline, AI sales assistant, forecasting, easy to use | Some features require paid add-ons |
| Dealfront | Yes | €99/mo | B2B intelligence, lead tracking, CRM integration, GDPR compliant | Mainly for European B2B sales |
| Zoho CRM | Yes | ₹800/mo (Standard) | Cross-channel automation, AI assistant, reporting | Advanced features are costly, complex for beginners |
| Apollo.io | Yes | $49/mo (Basic) | Lead discovery, AI email writing, intent filters, CRM integration | Email and AI limits on lower plans |
| Zendesk Sell | 14-day trial | $19/mo (Sell Team) | Lead & deal management, dashboards, click-to-call | Advanced features are only available in high-tier plans |
| Freshworks | Yes | $19/mo (Growth) | AI lead scoring, customizable pipelines, automation | Limited B2B lead generation |
| LinkedIn Sales Navigator | No | $79.99/mo (Core) | Advanced lead search, InMail, buyer intent, CRM integration | Expensive, InMail limitations |
| PandaDoc | Yes | $19/mo (Essentials) | E-signatures, document automation, workflows, CRM integration | Some integrations require an extra cost |
| Salesflare | Yes | $29/mo (Starter) | Auto email & meeting tracking, lead enrichment, Gmail/Outlook integration | Limited advanced features for large teams |
| ZoomInfo Sales | No | Custom pricing | B2B database, intent data, workflow automation, CRM integration | Some data is user-contributed, privacy concerns |
| DocuSign | Yes | $10/mo | Secure e-signatures, workflow automation, and document management | Advanced document creation is limited |
| Seismic Learning | No | Custom pricing | Sales training, content management, analytics, CRM integrations | Focused on enablement, not lead generation |
| Meltwater | No | Custom pricing | Market & media monitoring, insights, alerts, dashboards | Expensive, mainly for large enterprises |
Key Features of an Effective Sales Tracking System
The following are the key characteristics that any valuable sales tracking system must provide.
1. Lead and Contact Management
The robust platform will focus all the leads and customer information at a single point. It assists sales teams in monitoring contacts, ranking, and making sure that no opportunity is missed.
2. Sales Pipeline Tracking
This feature gives a visual perspective of all the deal stages. Monitoring progress, finding bottlenecks, and making more accurate revenue projections are easy with teams.
3. Task Management and Automation
The automation is used to deal with manual work involving follow-ups, reminders, and data entry. This will enable the sales representatives to concentrate more on selling and building relations.
4. Analytics and Real-Time Reporting
Inbuilt dashboards and reports provide real-time data on sales activity, conversion rates, team productivity, and so forth, which enable smarter and data-driven decisions.
5. Team Cooperation and Teamwork
Sales tracking software enhances smooth collaboration as updates are shared and integrated with emails, calendars, and other working tools to maintain a smoother working process.
Ending Note
Success in a competitive market does not merely mean making deals but knowing your sales process. Data-driven sales tracking software helps businesses identify trends, enhance team productivity, and create better relationships with customers. Automation of tracking and reporting saves manual labour, and no lead is lost over the cracks.
The outcome is increased transparency, faster decision-making, and steady revenue growth. To move away from reactive selling toward a more proactive and strategic approach, investing in the right sales tracking platform is not just useful but essential. The more intelligent your tracking system, the better you sell.
FAQs
1. Who is Supposed to Use Sales Tracking Software?
A sales tracking platform is best suited to startups, small companies, and well-established companies that want to streamline sales processes and productivity and boost conversion rates.
2. What is the Benefit of a Sales Tracking Platform to Sales Performance?
It enhances a sales performance process through automation, monitoring of interactions with customers, bottlenecks, and data-driven information towards improved decision-making.
3. Does Sales Tracking Software have the Ability to integrate with Other Tools?
Yes, the majority of sales tracking programmes are linked to email, calendars, marketing, and customer support software to create a smooth workflow and enhanced data management.
4. Does it have Hard to Use Sales Tracking Software?
A majority of sales tracking platformtoday is user-friendly, equipped with user-friendly dashboards, easy navigation, and fewer training needs for sales teams.
