Stylish Instagram Bio – Digital Griot https://digitalgriot.com Digital Marketing Agency in India Fri, 06 Sep 2024 16:52:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://digitalgriot.com/wp-content/uploads/2024/05/Untitled-design-2-1-150x150.png Stylish Instagram Bio – Digital Griot https://digitalgriot.com 32 32 Instagram me bio me kya likhe: 200+ Best Insta Bio https://digitalgriot.com/instagram-me-bio-me-kya-likhe/ Fri, 06 Sep 2024 16:47:31 +0000 https://digitalgriot.com/?p=233849 Instagram users ki sabse badi problem hai ek perfect bio! Agar aap Instagram kai saalon se use krrhe hai ya Phir if you are new to Instagram. You must find it very difficult to think what to write in your bio? Isn’t it? Aaj ke is blog mein hmne isi baare me baat ki hai ki Instagram me bio me kya likhe? 

Instagram bio is known to be a place where you can tell about yourself to the followers. If you are one to think about what to write in your Instagram bio; you are not alone! Tension not! This article will tell you ek perfect aur accha Instagram bio likh sakte hain. Aisa bio jo apki personality ko define kre 

Why Your Instagram Bio Matters 

Your Instagram bio is your digital business card. That is because it might be the first thing everyone will see when they land on your profile and either make them follow you or exit. A well-constructed bio can help you rise above the rest of the profiles while giving potential followers a reason to press that “Follow button”

Your Bio is what— Everyone needs to know who you are and what your/online identity is a part of yourself. It’s a quick snap of your brand or personality. What if You Meet a New Person — What Will They Hear from Your Side? Same Wahi concept Instagram bio pe bhi follow hota hai.

A good bio can:

1. Attract your target audience

2. Share your ersonality or brand values.

3. Personal or Professional Information For Publication

4. Get profile visitors to take (desired) action, whether that is visiting your website or contacting you

So, if you want people to follow and connect with you then here lies the importance of your bio.

Instagram me bio me kya likhe : Must have elements

To make your Instagram bio more effective and appealing these are the key components your bio should include 

1. Name: If it is for yourself write your own name or agr apke brand ke liye hai ye to write about your brand name. 

2. User Name: Username should be something jo apko yaad rahe acche se. Don’t make it complicated!

3. Similar Account: Agar aap other social sites par Kuch aisa similar account bnana chahe ro. To yaad rakkhe usme interlinking honi chaheye which can be through two different profile pictures that can replicate the same effect.

4. Category/Type of Business: Apka business Kis Provide niche or industry ka hai

5. Bio: Short Bios are the best. Make sure the bio includes 150 characters or less. 

6. Website Link:  Incase agar apki koi website hai to try kreye ki apki website link apke bio me rahe.

7. Contact info: Don’t forget to add your contact information taaki people apse contact Kar sake.

9. Using Emojis — apne content ke hisaab se use relevant emojis to give your text a bit of personal touch. 

10. Highlights — Aap apne stories ya logo ke reviews ko highlights me add kr skate ho. This will build people’s trust in you. 

Bio Writing Tips for Different Audiences

Now we will divide the bio for individuals of different target audiences:

1. Personal Profiles:

•Share your hobbies and interest

•Mention Your location

• Ek joke ya quote ho sakta hai.

• Apne profession ya skills ke baare me likhhe 

Example: “Foodie’s Life🍔 | Travel addict️✈️ | Software Engineer in the day, painter at night 🎨”

2. Influencers:

   • Apko jo niche ya aap jis area me expertise ho usko highlight kareye

   • Apka Follower count kya hai aur achievements mention kareye 

   • Apni contact information collaboration ke liye mention kreye 

   • Apne latest project ya upcoming events ka zikr karein

Example: “Fashion aur beauty tips ki influencer 💄 | Trusted friend of 100K+ fashionistas | DM for collaboration”

3. Small Businesses:

   • Aap apne services aur products ke baare mein short description likheyeb

   • Apna USP (Unique Selling Point) ko mention kreye 

   • Mention about your working hours aur location    

• Contact Information for Customer support

Example:  “Gourmet ice creams with desi flavours 🍦 | 100% natural ingredients | Free home delivery in Mumbai | Order link in bio”

Why Use Emojis and Stylish Fonts in Bios 

Agr apko apna bio visually appealing banana hai to Emojis aur stylish fonts use kre. Yeh aapke text ko break karne mein help karte hain:

Benefits of using emoji: 

1. This reflect your personality 

2. Apke important information ko highlight krne me help karte hain.

3. Apka Bio fun aur engaging Banta hai 

4. Apke Complex thoughts aur views ko simple aur easy tarike se express karne mein help karte hain

Stylish fonts ka kyu use krein:

1. Aapke bio ko unique look milta hai 

2. Important information ko highlight milta hai

3. Aapke brand ki personality ko intensify krta hai 

Crafting tips for writing Instagram Bios for Brands and Businesses: Steps

Writing Tips for Brand and Business Instagram Bios

  • Kam shabdo ka use kre(Be concise): You’ve got 150 characters, and each of them counts.
  • Sahi jankari de(Come out clear with your value proposition): Say what is unique with your brand and why followers should care.
  • Brand-specific language: Infuse your brand voice and personality.
  • CTA ka use kre: Call on the users to make the next move, either through your site or subscription to a newsletter.
  • Emojis use kre-Yes, emojis are pretty and emotive, but sometimes it can be too much of a good thing.
  • Keyword Placement-Slipping in a few keywords of what your target audience is searching for.
  • Brand Personality-Let the personality shine through your voice and leave that indelible mark.
  • USPs-State succinctly what makes you different from any other competition.
  • Line breaks: judiciously use them to format information to be scannable, easy to read.
  • Contact info: Make it easy for a prospect to get in touch with you.
  • Location: If you exist in the real world somewhere, let there be a location so that people can find you.
  • Add a trackable link: Take the link and shorten it with Bitly or any other service into a trackable, customized URL.

How to Optimize Instagram Bio for Lead Generation

  • Use a clear and descriptive name field for easy finding and remembering of your brand by users
  • Mention your target audience. Remember to actually speak to your ideal customer to foster qualified leads.
  • Mention social proof by adding in the number of satisfied customers or other impressive results as a means to build trust. 
  • Use industry buzzwords so that if people are searching for something specific, relevant searches land them with you.
  • Send your bio traffic to a page crafted with visitors coming from Instagram in mind.
  • Instagram action buttons: If applicable to business, leverage features like “Book Now” or “Reserve”.
  • Setup lead magnet: Give value in return for contact information.

Examples of Effective Instagram Bios 

Examples of Effective Instagram Bios 

Small Businesses Instagram Bio:

Instagram me bio me kya likhe
Instagram me bio me kya likhe
  • 🌿 Eco-friendly home goods | Sustainable living made easy
  • 🍰 Artisanal bakery | Order custom cakes for any occasion
  • 📚 Independent bookstore | Curating stories since 2010
  • 🛠️ Handcrafted furniture | Making homes beautiful, one piece at a time
  • 🧘‍♀️ Yoga studio | Find your inner peace with us
  • 🎨 Art supplies store | Fueling creativity since 2015
  • 🐾 Pet grooming salon | Pamper your furry friends
  • 🌺 Florist | Spreading joy through flowers
  • 🍵 Bubble tea shop | Boba ke deewano ka adda
  • 👕 Custom t-shirt printing | Wear your personality
  • 🧼 Handmade soaps | Natural luxury for your skin
  • 🎸 Music school | Unleash your inner rockstar
  • 🍽️ Farm-to-table restaurant | Taste the freshness
  • 📸 Photo booth rentals | Making memories, one click at a time
  • 🧁 Gluten-free bakery | Indulgence without guilt
  • 🚲 Bicycle repair shop | Keeping you on the move
  • 🖼️ Custom framing service | Your memories, beautifully preserved
  • 🌱 Plant nursery | Green thumbs welcome
  • 👗 Vintage clothing store | Old is gold, literally!
  • 🍦 Artisanal ice cream parlor | Coolest place in town
  • 🎁 Gift shop | Finding the perfect present made easy
  • 💇‍♀️ Hair salon | Bad hair day? Hum hain na!
  • 🔧 Auto repair shop | Keeping your wheels turning
  • 📱 Phone repair service | Cracked screen? No problem!
  • 🏋️‍♀️ Boutique gym | Small group, big results 
  • 🍳 Cooking class studio | Chef banna hai? Yahan se shuru karein
  • 🎭 Children’s theater | Nurturing young talents
  • 🧘‍♂️ Meditation center | Find your zen in the city chaos
  • 🍯 Local honey producer | Sweetening lives naturally
  • 🎨 Pottery studio | Clay your way to creativity

Personal Brand Instagram Bio:

Instagram me bio me kya likhe
Instagram me bio me kya likhe
  • 💼 Career Coach | Helping you land your dream job
  • 📸 Portrait Photographer | Capturing life’s precious moments
  • 🎨 Freelance Graphic Designer | Turning ideas into visual stories
  • 🎤 Motivational Speaker | Inspiring change, one talk at a time
  • ✍️ Ghostwriter | Bringing your story to life
  • 🏋️‍♀️ Personal Trainer | Your body, your goals, my guidance
  • 🎵 Music Producer | Crafting beats, creating hits
  • 💻 Tech Consultant | Simplifying technology for businesses
  • 🌿 Holistic Nutritionist | Nurturing health from the inside out
  • 🎨 Makeup Artist | Enhancing natural beauty
  • 📊 Data Scientist | Making sense of numbers
  • 🎬 Video Editor | Bringing stories to life frame by frame
  • 🗣️ Language Tutor | Unlocking new worlds through words
  • 🧠 Life Coach | Empowering you to live your best life
  • 📱 App Developer | Coding solutions for everyday problems
  • 🏠 Interior Designer | Creating spaces that inspire
  • 🌱 Sustainability Consultant | Green solutions for a better tomorrow
  • 📈 Financial Advisor | Building wealth, securing futures
  • 🎭 Acting Coach | Nurturing the star within you
  • 🍳 Personal Chef | Gourmet meals in the comfort of your home
  • 🐕 Dog Trainer | Transforming troublemakers into good boys
  • 📸 Travel Photographer | Capturing the world’s beauty
  • 🎨 Tattoo Artist | Permanent art, lasting impressions
  • 📚 Book Editor | Polishing words to perfection
  • 🎤 Podcast Host | Voicing thoughts, sparking conversations
  • 💃 Dance Instructor | Rhythm hai toh life hai!
  • 🧘‍♀️ Mindfulness Coach | Finding calm in the chaos
  • 🏡 Real Estate Agent | Turning houses into homes
  • 🎓 College Counselor | Guiding futures, one student at a time
  • 🌟 Personal Stylist | Dressing you in confidence

Fashion Instagram Bio:

Instagram me bio me kya likhe
Instagram me bio me kya likhe
  • 👗 Sustainable fashion advocate | Style with a conscience
  • 👔 Men’s style consultant | Elevating everyday looks
  • 👜 Vintage fashion curator | Old is the new new
  • 💄 Makeup artist | Enhancing natural beauty
  • 👠 Fashion blogger | Daily outfit inspiration
  • 🧵 DIY fashion enthusiast | Creativity on a budget
  • 👕 Streetwear designer | Urban style, unleashed
  • 👰 Bridal wear specialist | Making wedding dreams come true
  • 🧣 Accessory designer | Details make the difference
  • 👚 Plus-size fashion advocate | Style has no size
  • 👓 Eyewear stylist | Framing faces beautifully
  • 🎨 Fashion illustrator | Sketching style, one line at a time
  • 👞 Shoe designer | Steps ahead in footwear fashion
  • 🧥 Outerwear specialist | Stylish protection from the elements
  • 💍 Jewelry designer | Adorning you in elegance
  • 👗 Sustainable fabric innovator | Eco-friendly fashion for the future
  • 👔 Corporate style consultant | Dressing for success
  • 👚 Upcycled fashion creator | From trash to treasure
  • 👘 Cultural fashion fusion | Where East meets West
  • 🧦 Quirky sock designer | Happy feet, happy life
  • 👒 Milliner | Crowning glory for every occasion
  • 🥻 Saree stylist | Draping dreams in six yards
  • 👕 T-shirt designer | Wearing your personality
  • 👗 Fashion forecaster | Predicting tomorrow’s trends today
  • 👜 Handbag designer | Arm candy that turns heads
  • 👔 Bespoke tailor | Fits that flatter, style that matters
  • 👚 Modest fashion designer | Stylishly covered, confidently you
  • 💄 Cruelty-free beauty advocate | Glam without harm
  • 👗 Adaptive clothing designer | Fashion for every body
  • 👠 Apni style, apni pehchaan | Fashion jo aapko define kare

Fitness Instagram Bio:

Instagram me bio me kya likhe
Instagram me bio me kya likhe
  • 💪 Personal trainer | Your body, your goals, my guidance
  • 🧘‍♂️ Yoga instructor | Bringing zen to your daily life
  • 🏋️‍♀️ CrossFit coach | Push your limits, achieve greatness
  • 🥗 Nutritionist | Fuel your body, transform your life
  • 🏃‍♀️ Marathon runner | Inspiring others to go the distance
  • 🤸‍♀️ Gymnastics coach | Flipping the script on fitness
  • 🏊‍♀️ Swimming instructor | Making waves in aqua fitness
  • 🚴‍♂️ Cycling enthusiast | Pedaling towards a healthier you
  • 🥊 Boxing trainer | Punch your way to fitness
  • 🧘‍♀️ Pilates instructor | Core strength for everyday life
  • 🏋️ Powerlifting coach | Strength beyond limits
  • 🤾‍♂️ HIIT specialist | Maximum results, minimum time
  • 🧗‍♀️ Rock climbing instructor | Elevate your fitness game
  • 💃 Zumba instructor | Fitness party, anyone?
  • 🏄‍♂️ Surf trainer | Riding waves, building strength
  • 🧘‍♂️ Meditation guide | Mental fitness matters
  • 🥋 Martial arts sensei | Discipline meets fitness
  • 🤸 Calisthenics expert | Your body is the gym
  • 🏃‍♂️ Trail running coach | Nature’s gym awaits
  • 🧍‍♀️ Posture specialist | Stand tall, live strong
  • 🏋️‍♀️ Senior fitness trainer | Age is just a number
  • 🤰 Pre/post-natal fitness expert | Fit moms, healthy babies
  • 🦵 Leg day specialist | Never skip leg day!
  • 💪 Bodyweight fitness guru | No equipment, no excuses
  • 🧠 Neurofitness coach | Training your brain and body
  • 🏋️ Strongman trainer | Unleash your inner giant
  • 🧘‍♀️ Aerial yoga instructor | Defy gravity, find balance
  • 🚶‍♂️ Walking coach | Every step counts
  • 🏋️‍♂️ Functional fitness expert | Fit for life, not just gym
  • 💪 Fitness motivation | Mehnat ka phal meetha hota hai

Travel Instagram Bio:

Instagram me bio me kya likhe
Instagram me bio me kya likhe
  • 🌎 World traveler | 50 countries and counting
  • ✈️ Budget travel expert | See more, spend less
  • 🏞️ Adventure seeker | Off the beaten path explorer
  • 🏨 Luxury travel reviewer | Experiencing the world’s finest
  • 📸 Travel photographer | Capturing Earth’s wonders
  • 🎒 Solo female traveler | Empowering women to explore
  • 🚐 Van life enthusiast | Home is where you park it
  • 🏔️ Mountain trekking guide | Conquering peaks, one step at a time
  • 🏖️ Island hopper | Paradise found, again and again
  • 🍴 Culinary traveler | Tasting the world, one dish at a time
  • 🚂 Train journey specialist | Slow travel, rich experiences
  • 🏰 Historical sites explorer | Bringing the past to life
  • 🌿 Eco-travel advocate | Leaving only footprints
  • 🎨 Art and culture tourist | Museums, galleries, and local crafts
  • 🌋 Volcano chaser | Living life on the edge
  • 🐘 Wildlife safari guide | Up close with nature’s finest
  • 🚲 Bicycle touring expert | Two wheels, endless adventures
  • ⛺ Camping guru | Under the stars, above the ordinary
  • 🤿 Scuba diving instructor | Exploring the underwater world
  • 🛶 River rafting guide | Riding the world’s wildest waters
  • 🏜️ Desert expedition leader | Sand, stars, and solitude
  • 🚁 Aerial tour pilot | Bird’s eye views of breathtaking landscapes
  • 🚶‍♂️ Walking tour specialist | Exploring cities step by step
  • 🌈 LGBTQ+ travel expert | Pride around the world
  • 👨‍👩‍👧‍👦 Family travel planner | Adventures for all ages
  • 🧳 Packing specialist | Travel light, travel right
  • 🗺️ Travel route planner | Crafting journeys of a lifetime
  • 🌙 Dark sky tourism guide | Stargazing in the world’s best spots
  • 🎭 Festival chaser | Celebrating cultures worldwide
  • 🌍 Duniya ghoomne chalo | Har safar ek nayi kahani

Food Instagram Bio:

Instagram me bio me kya likhe
Instagram me bio me kya likhe
  • 👨‍🍳 Chef | Bringing gourmet to your home kitchen
  • 🍽️ Food critic | Honest reviews, no reservations
  • 🌱 Vegan recipe developer | Plant-based deliciousness
  • 🍜 Street food enthusiast | Exploring flavors around the world
  • 🍷 Wine sommelier | Pairing perfection for every palate
  • 🍰 Pastry chef | Sweet creations that delight
  • 🌶️ Spice master | Igniting taste buds, one dish at a time
  • 🍣 Sushi artist | Rolling out fresh flavors daily
  • 🍕 Pizza connoisseur | In crust we trust
  • 🥗 Salad innovator | Green eating never looked so good
  • 🍖 BBQ pitmaster | Smoking hot flavors, slow-cooked perfection
  • 🍳 Breakfast specialist | Starting days deliciously
  • 🥐 Artisan baker | Kneading love into every loaf
  • 🍝 Pasta perfectionist | Carbs are life
  • 🍹 Mixologist | Shaking up the cocktail scene
  • 🌮 Taco wizard | Tortilla dreams come true
  • 🍲 Soup savant | Comfort in a bowl
  • 🍔 Burger builder | Stacking flavors to new heights
  • 🥢 Asian fusion creator | East meets West on your plate
  • 🍨 Gelato maestro | Scooping happiness, one flavor at a time
  • 🍯 Fermentation specialist | Bubbling with probiotic goodness
  • 🥙 Wrap artist | Rolling up global flavors
  • 🍄 Mushroom forager | From forest to fork
  • 🍅 Farm-to-table advocate | Fresh, local, delicious
  • 🍪 Cookie monster | Baking smiles, one batch at a time
  • 🥑 Avocado aficionado | Green goodness in every bite
  • 🍖 Charcuterie designer | Boards that tell a story
  • 🍵 Tea sommelier | Leaves of tranquility and taste
  • 🍳 Egg-spert | Cracking the code to perfect eggs
  • 🌶️ Mirch masala magic | Desi flavors that pack a punch

Digital Marketers Instagram Bio:

Instagram me bio me kya likhe
Instagram me bio me kya likhe
  • 📊 SEO specialist | Boosting your online visibility
  • 💻 Social media strategist | Building brands one post at a time
  • 📧 Email marketing guru | Crafting campaigns that convert
  • 🎥 Content creator | Telling stories that sell
  • 🚀 Growth hacker | Scaling startups with data-driven strategies
  • 📱 Mobile marketing expert | Tapping into smartphone success
  • 🎯 PPC specialist | Maximizing ROI, click by click
  • 📈 Analytics wizard | Turning data into decisions
  • 🎨 Conversion rate optimizer | Small changes, big results
  • 🔊 Podcast marketer | Amplifying voices, growing audiences
  • 🖋️ Copywriting ace | Words that wow and win
  • 🎬 Video marketing strategist | Lights, camera, conversion!
  • 🤖 Chatbot developer | 24/7 customer engagement
  • 🌐 Affiliate marketing manager | Partnerships that pay off
  • 📸 Instagram growth hacker | From zero to Insta-hero
  • 🔍 Local SEO expert | Putting you on the map
  • 📊 Marketing automation specialist | Work smarter, not harder
  • 🎭 Influencer marketing strategist | Leveraging social proof
  • 🖼️ Infographic designer | Complex data, simple visuals
  • 📱 App store optimization guru | Climbing the app charts
  • 🏆 Reputation management expert | Polishing online presence
  • 📊 A/B testing specialist | Data-driven decision making
  • 🎨 UX/UI optimizer | Designing for conversions
  • 📣 Brand voice developer | Giving your brand personality
  • 🔗 Link building strategist | Connecting the digital dots
  • 🎯 Retargeting specialist | Bringing customers back
  • 📱 SMS marketing expert | Direct messages, direct results
  • 🌟 Viral campaign creator | Making content spread like wildfire
  • 🤝 Community manager | Building loyal online tribes
  • 🚀 Digital marketing ka jadugar | Online success ka formula

Read these blog to find your Bio (Copy & Paste)

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Tools and Resources for Instagram Bio

Instagram me bio me kya likhe ye jaane ke baad apko ye bhi pata hona chahiye ki hamare pas kuch tools bhi hain jo apki help behatar bio likhne mein aur uski performance track krne mein kar skte hain. Janiye:  

Bio Generator Tools

  • InstaBio: Collect and improve the performance data from your bios with InstaBio. This is especially beneficial if you have portfolios or different services, and in many cases before and after sliders will help.
  • Flick Tech Bio Generator:- Flick is a simple bio generator, where you have to enter your name, occupation and interests whatever one likes then this tool will generate the best bio for that individual.
  • Linktree — Although it’s not quite a page creator, Link tree gives you the ability to provide your revenue with an entrance site full of different links. This is great for coaches, consultants and influencers who have multiple resources to offer.
  • Hootsuite: It provides a lot of patterns that would help you in exploring the idea of creating an attractive bio on Instagram. Edit the text and add your emojis to customize it.

How to Use Them:

  • Select a Generator- Choose one which satisfies your need, like if you want handwritten styles of fonts etc then I suggest LingoJam that will fit right in.
  • Type In Your Details — Job Title, Skills & Profile Summary in nutshell.
  • Check the result and make changes, to align it with your brand.
  • Copy Generated Bio And Paste it into your Instagram

Font Generator Tools

Best Font generators for Instagram bio are: 

  • Meta Tags.io: Mostly the functions of all the font generators are the same. All you have to do is enter your text, choose the fonts from the given styles and then copy paste the text to add it to your bio. 
  • LingoJam Font Generator– LingoJam is suitable for making style fonts which can be used in the Instagram bio. You can copy and paste all the variations that come on your screen after you have typed the text in the box. 
  • Instagram Fonts: This is another versatile tool for bio font generation. The only thing that you need to do is add your text and select the style. This tool also generates bio symbols to add it in your bio. 
  • IGFonts.info: This tool comes with hundreds of font styles to choose from. All you have to do is enter the text, select the font and copy paste the generated text into your bio. 

How to use it: 

  • Select the tool: Go to its website/app. 
  • Enter the text in the given column- The text you want to style.
  • Choose the font or symbol you want to add
  • Copy paste the generated text.

Analytics Tools to Measure Engagement in Bio

  • Instagram Insights: Native in-app analytics for business accounts, plus tracking of profile visits and website clicks. Instagram insights provides the information about your content performance with your audience. 
  • Iconosquare: In-depth analytics for profile performance, including clicks on the bio link. This tool is another versatile tool to enhance the workflow, scheduling, analytics, etc. It comes with the ability to identify which content is performing well.
  • Sprout Social: All-encompassing social media analytics; Instagram bio engagement metrics. It helps to track and measure your top posts. It provides insight as well as optimizing strategies.
  • Hootsuite: Analytics toward engagements on profile visits and website clicks from your bio. It is the best tool for tracking revenue, leads, and actual impact of social media on your brand. The best part is that it helps to track and measure the results of all kinds of social media. 

How to use:

  • Open the tool and create your profile.
  • Search for the menu and click on Analytics 
  • Identify metrics indicative of your performance with profile and bio link performance. Track them over time to find trends.

Conclusion:

Writing your Instagram bio is among the most important ways to enhance your online presence. A good bio tells something about who you are, what you’re interested in, and what your aims are. Note that your bio is your digital introduction, so keep it fun, accurate, and up-to-date. Let your personality run riot and give your followers a reason to connect with you. Sometimes return to your bio and update it, if necessary.

FAQs 

Q: How long can the bio be on Instagram?

The length of an Instagram bio is up to 150 characters maximum.

Q: Can I use emojis in my bio?

 Yes, you are supposed to use them to make the bio look at least more interesting and alive.

Q: Should I use hashtags or any keyword in my bio?

 Yes, it is better to use hashtags that are relevant to get better visibility.

Q: How many links are appropriate to be added to my bio?

Instagram allows one link in a bio. And it is better to add only one link. 

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