Chips are among the most loved and consumed snacks in the diverse and competitive Indian snack market. These chips come in many flavors, textures, and types thus appealing to the many millions of Americans across the nation. Chips brands have tremendous market acceptance in India and these crunchy snacks are consumed by all age groups as an additional food item as well as a snack food.
By 2024, the Indian market will be blessed with an unlimited variety of potato chip brands in India and other products that are made from other related products such as corn, lentils, and even healthier products. This article will endeavor to give a detailed insight into the 20 chips brands in India, their most preferred flavors, their prices, distribution, and company information. Furthermore, we will learn how more and more chip brands position themselves as healthy snacks and some recommendations on how to work with the healthiest chip brands in the country.
Popularity of Chips in the Indian Snack Market
The Indian snack market is on the rise and the chips segment is the most dynamic. As per the current market trends, the Indian snack market is poised to touch USD 23 Billion by FY 2024 out of which the chips segment is set to dominate the market at the highest CAGR. Indian chips manufacturers have effectively lined themselves up to the Indian people’s taste buds by providing as many variants as possible with an inclination to spicy and hot flavors.
A variety of tastes ranging from sheer salty to tomato, spicy Indian masala, and even international varieties has made chips the favorite snack for many. Besides, chips are easy to buy, cheap, have a long shelf life, and have become a staple in all Indian homes. The new entrants in this industry include the nacho chips brands in India and the increasing popularity of baked chips brands in India due to the changing needs of health-conscious customers.
Comparison Table of Top 20 Chips Brands in India
| Brand | Available Flavours | Price Range (INR) | Health Factor | Availability |
| Lays | Classic, Magic Masala, American Style Cream & Onion, etc. | 10 – 150 | Low | Widely Available |
| Bingo | Mad Angles, Tangles, Potato Chips, etc. | 10 – 100 | Medium | Widely Available |
| Doritos | Nacho Cheese, Sweet Chili, Cool Ranch, etc. | 20 – 300 | Medium | Widely Available |
| Parle Wafers | Classic Salted, Tangy Tomato, Cream & Onion, etc. | 10 – 100 | Medium | Widely Available |
| Haldiram’s | Classic Salted, Pudina, Spicy Treat, etc. | 10 – 150 | Medium | Widely Available |
| Pringles | Original, Sour Cream & Onion, BBQ, etc. | 50 – 300 | Low | Widely Available |
| Uncle Chipps | Spicy Treat, Plain Salted, Tomato, etc. | 10 – 100 | Medium | Widely Available |
| TagZ | Himalayan Pink Salt, Peri Peri, etc. | 20 – 150 | High | Online & Select Stores |
| Balaji Wafers | Masala Masti, Simply Salted, Tomato Masti, etc. | 5 – 100 | Medium | Widely Available |
| Yellow Diamond | Ringo, Stix, Chips, etc. | 5 – 100 | Medium | Widely Available |
| Too Yumm | Veggie Stix, Chips, etc. | 10 – 150 | High | Widely Available |
| RiteBite Max Protein | Assorted Healthy Chips | 30 – 150 | High | Online & Select Stores |
| Wingreens Farms | Salsa, Herb & Cheese, etc. | 20 – 150 | High | Online & Select Stores |
| Tostitos | Scoops, Original, etc. | 50 – 300 | Medium | Online & Select Stores |
| Jacker | Original, BBQ, Sour Cream & Onion, etc. | 50 – 200 | Low | Widely Available |
| Kettle Studio | Sea Salt, Jalapeno, etc. | 50 – 300 | High | Online & Select Stores |
| Snackible | Baked Chips, etc. | 30 – 200 | High | Online & Select Stores |
| Beyond Snack | Kerala Banana Chips | 50 – 200 | High | Online & Select Stores |
| Kurkure | Masala Munch, Green Chutney, etc. | 5 – 100 | Medium | Widely Available |
| Cornitos | Nacho Crisps, etc. | 50 – 200 | Medium | Widely Available |
Top 20 Chips Brands in India for 2024
1. Lays
Lays is one of India’s most iconic potato chip brands with flavors such as Classic Salted, Magic Masala, and American Style Cream & Onion. It is owned by the popular beverages company PepsiCo, which has also established its name when it comes to snacking in India. Available in various pack sizes, this product is found in every grocery store and supermarket and can even be bought online. Consistency in quality and taste has earned Lays its fans across every age group.
Popular Flavors:
- Classic Salted
- Magic Masala
- American Style Cream & Onion
Pricing:
- Small Pack: ₹10
- Medium Pack: ₹20-₹30
- Large Pack: ₹50-₹150
Where to Buy:
- Available at local grocery stores
- Supermarkets
- Online platforms like Amazon and BigBasket.
Company Details:
Founder: Herman W. Lay
Founded In: 1932
Web: www.lays.com
2. Bingo
Bingo, a popular chips brand in India under ITC, offers a playful and innovative range of snacks, including its well-loved Bingo Mad Angles and Bingo Yumitos. Known for their unique flavors such as Tandoori Tikka and Tomato Madness, Bingo chips are a hit with younger consumers. The brand’s fun packaging and quirky advertisements have made it a standout in the competitive snack market. Bingo chips are widely available across retail outlets and online stores.
Popular Flavors:
- Mad Angles (Achaari Masti, Tomato Madness)
- Tangles (Masala)
- Potato Chips (Salted, Tomato)
Pricing:
- Small Pack: ₹10
- Medium Pack: ₹20-₹50
- Large Pack: ₹100
Where to Buy:
- Widely available in grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: ITC Limited
Founded In: 2007
3. Doritos
International brand and one of the most popular nacho chips brands in India, Doritos brought bold, intense flavors to the Indian market. They featured prevalent variants such as Nacho Cheese and Sweet Chili. Recognizable by its unique triangular shape and crunch, Doritos would target a snack-lover who wanted a kick. Usually enjoyed on the go or accompanied by dips, as well as an on-the-go snack, Doritos are easily bought at supermarkets, convenience stores, and online platforms, making them very popular among spice-loving snackers nationwide.
Popular Flavors:
- Nacho Cheese
- Sweet Chili
- Cool Ranch
Pricing:
- Small Pack: ₹20
- Medium Pack: ₹50-₹100
- Large Pack: ₹300
Where to Buy:
- Available at supermarkets
- Select grocery stores
- Online platforms like Amazon and BigBasket.
Company Details:
Founder: Arch West
Founded In: 1964
Web: www.doritos.com
4. Parle Wafers
Under the prestigious brand name of Parle, Parle Wafers has its potato wafers in three popular variants – Salted, Masala, and Cream & Onion, all loved for their crunchiness and traditional flavors. Priced very competitively, Parle Wafers is an easy favorite for the budget-friendly consumer without losing out on taste. Indian snack market chooses it for every other demographic basis. It is easily available across India in almost each local grocery and supermarket, and Parle Wafers continues to hold a strong ground in India with wide acceptance.
Popular Flavors:
- Classic Salted
- Tangy Tomato
- Cream & Onion
Pricing:
- Small Pack: ₹10
- Medium Pack: ₹20-₹50
- Large Pack: ₹100
Where to Buy:
- Available at local grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: Parle Products Pvt. Ltd.
Founded In: 1929
Web: www.parleproducts.com
5. Haldiram’s
A large Indian snacks manufacturer, Haldiram’s is a brand that boasts a gamut of chips under the umbrella of its list. What is notable is that their chips come with rich, traditional Indian flavors ranging from Aloo Bhujia to Classic Salted. Having catered to a palatable Indian market and standing by its quality commitment, this popular brand has an assured customer base. Their products can be found in grocery stores, supermarkets, and online platforms, making Haldiram’s one of the inevitable choices when you crave typical Indian snacks.
Popular Flavors:
- Classic Salted
- Pudina
- Spicy Treat
Pricing:
- Small Pack: ₹10
- Medium Pack: ₹30-₹50
- Large Pack: ₹150
Where to Buy:
- Widely available in grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: Shivkisan Agrawal
Founded In: 1937
Web: www.haldiram.com
6. Pringles
A high-class chips brand in India, Pringles is famous for its visually unique stackable shape and crunchy originality. It offers flavored options in the likes of Sour Cream & Onion, BBQ, and Original, which are nothing but a gourmet snacking experience. The cylinder-shaped cans by which they are sold are surely unique and contribute to the quality as well as the shelf life of the chips. It is not at all expensive but a bit pricey, but Pringles presents itself as a better option for people seeking quality. Available widely in supermarkets, convenience stores, as well as online.
Popular Flavors:
- Original
- Sour Cream & Onion
- BBQ
Pricing:
- Small Pack: ₹50
- Medium Pack: ₹100-₹150
- Large Pack: ₹300
Where to Buy:
- Available at supermarkets
- Select grocery stores
- Online platforms.
Company Details:
Founder: Procter & Gamble
Founded In: 1968
Web: www.pringles.com
7. Uncle Chipps
Uncle Chipps, the potato chips brand that is a household name in India, has been with people for so long that it has been a product of choice for generations; there have always been few things as tasty as Spicy Treat and the regular Plain Salted. The product now owned by PepsiCo continues to be the snack of choice for both the older and young. It’s widely available across grocery and online platforms and continues to be a comfortable and acceptable product to all age groups.
Popular Flavors:
- Spicy Treat
- Plain Salted
- Tomato
Pricing:
- Small Pack: ₹10
- Medium Pack: ₹20-₹50
- Large Pack: ₹100
Where to Buy:
- Available at local grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: Amrit Agro Ltd.
Founded In: 1992
Web: www.unclechipps.com
8. TagZ
TagZ is one of the latest and health-conscious chip companies in India. The products of this company, in the shape of air-popped chips, are much healthier than the fried ones. Flavors like Himalayan Pink Salt and Peri Peri carry no calories and have no artificially added flavors. People’s demand for healthier snacks fuels this brand’s demand, so it gains popularity among consumers looking for healthier choices. Online and in some gourmet stores, you can find TagZ chips, another example related to the theme of quality and well-being.
Popular Flavors:
- Himalayan Pink Salt
- Peri Peri
Pricing:
- Small Pack: ₹20
- Medium Pack: ₹50-₹100
- Large Pack: ₹150
Where to Buy:
- Available online on Amazon
- BigBasket
- Select gourmet stores.
Company Details:
Founder: Anish Basu Roy, Sagar Bhalotia
Founded In: 2019
9. Balaji Wafers
The biggest local chip brand sold in India is Balaji Wafers, offering a fantastic range of flavors such as Masala Masti Simply Salted and Tomato Masti. Born out of Gujarat, Balaji has grown to be a household name across India, offering high-quality snacks at affordable prices. The brand’s strong regional roots and commitment to taste make it a loyal customer favorite. Balaji Wafers can be readily found in most local grocery stores supermarkets and even on the Internet, so they make it convenient for consumption as a snack for daily indulgence.
Popular Flavors:
- Masala Masti
- Simply Salted
- Tomato Masti
Pricing:
- Small Pack: ₹5
- Medium Pack: ₹10-₹50
- Large Pack: ₹100
Where to Buy:
- Available at local grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: Chandubhai Virani
Founded In: 1982
Web: www.balajiwafers.com
10. Yellow Diamond
Yellow Diamond is one of the prime brands of Prataap Snacks, a company involved in various snacking food products, which include Ringo, Stix, and potato chips. The brand is so common because of low prices and a wide availability that makes customers cover vast numbers in tier 2 and tier 3 cities. Hence, it has become the favorite brand of the Indian snack market, offering tasty, affordable snacks. Most supermarket stores in every region of the country have it in stock.
Popular Flavors:
- Ringo
- Stix
- Chips
Pricing:
- Small Pack: ₹5
- Medium Pack: ₹10-₹50
- Large Pack: ₹100
Where to Buy:
- Available at local grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: Prataap Snacks Pvt. Ltd.
Founded In: 2003
Web: www.yellowdiamond.in
11. Too Yumm
Too Yumm is a healthy snack brand in India that focuses on producing chips that are made from multigrain and baked to provide a healthy snack for consumers. It is acknowledged with Guiltfree Industries Limited (RP-Sanjiv Goenka Group), and it comes in various flavors that have low-fat content while rich in fiber. The brand targets consumers focused on a healthy lifestyle and who are in search of low-calorie snacks. Currently, all Too Yumm products can be easily bought in supermarkets, grocery shops, and online shops in India.
Popular Flavors:
- Veggie Stix
- Chips
Pricing:
- Small Pack: ₹10
- Medium Pack: ₹50-₹100
- Large Pack: ₹150
Where to Buy:
- Available at local grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: Guiltfree Industries Limited (RP-Sanjiv Goenka Group)
Founded In: 2017
12. RiteBite Max Protein
New products: The chips are in the high protein snack category in the line of health products for fitness freaks and people who want to take their snacks high in protein. These chips are available in several flavors, and the company uses natural products and does not add preservatives to the food. RiteBite Max Protein is introduced in the market as a tasty snack that is healthy for the body just like traditional chips. The brand’s products are sold in health stores, supermarkets, and online stores in India.
Popular Flavors:
- Assorted Healthy Chips
Pricing:
- Small Pack: ₹30
- Medium Pack: ₹50-₹100
- Large Pack: ₹150
Where to Buy:
- Available online on Amazon
- BigBasket
- Select health stores.
Company Details:
Founder: Vijay Uttarwar
Founded In: 2004
Web: www.maxprotein.in
13. Wingreens Farms
Walgreens Farms is one of the leading chip brands in India, famous for using natural and fresh ingredients. It is well known that Wingreens Farms chips come in special and interesting flavors such as Salsa and Herb & Cheese. The brand focuses on ‘quality and sustainable product innovation’. Wingreens farm chips are sold in gourmet stores, supermarkets, and online stores to the target group of consumers who prefer tasty and healthy chips.
Popular Flavors:
- Salsa
- Herb & Cheese
Pricing:
- Small Pack: ₹20
- Medium Pack: ₹50-₹100
- Large Pack: ₹150
Where to Buy:
- Available online on Amazon
- BigBasket
- Select gourmet stores.
Company Details:
Founder: Anju Srivastava
Founded In: 2011
Web:https://wingreensworld.com/
14. Tostitos
Tostitos is a global nacho chip brand in the Indian market under Frito-Lay. It is a snack company that produces tortilla chips ideal for taking with dips and salsas. Some widely accepted varieties include Scoops and the Original version, making serving during parties and other functions easy. Established for its quality and taste, Tostitos has its place in the Indian market for people who have the habit of having Tex-Mex foods. Tostitos products can be found in supermarkets, some groceries, and online shops to make them suitable for celebrations.
Popular Flavors:
- Scoops
- Original
Pricing:
- Small Pack: ₹50
- Medium Pack: ₹100-₹150
- Large Pack: ₹300
Where to Buy:
- Available at supermarkets
- Select grocery stores
- Online platforms.
Company Details:
Founder: Frito-Lay
Founded In: 1979
Web: www.tostitos.com
15. Jacker
Chips such as Jacker, the Malaysian chips available in India, come in different flavors, which include BBQ, Sour cream, onion, and the normal one. Being cheap and famous for its quality, Jacker chips are one of the favorite snacks of Indian consumers who crave imported chips. Jacker chips are packed for convenience in resealable cans to enhance their freshness. They can be bought from supermarkets, convenience stores, and on the Internet, thus reaching a large number of consumers.
Popular Flavors:
- Original
- BBQ
- Sour Cream & Onion
Pricing:
- Small Pack: ₹50
- Medium Pack: ₹100-₹150
- Large Pack: ₹200
Where to Buy:
- Available at supermarkets
- Select grocery stores
- Online platforms.
Company Details:
Founder: Oriental Food Industries Sdn Bhd
Founded In: 1975
Web: www.jacker.com.my
16. Kettle Studio
Kettle Studio has a range of hand-cooked, tasty, and quality chips, including Sea Salt and Jalapeno. Being a chips brand in India that follows the artisanal approach to production, Kettle Studio is aimed at people who appreciate details. The chips are thicker, crispier, and contain no artificial preservatives, colors, or flavors; therefore, they are better than the others. You can find Kettle Studio chips in some gourmet stores and from the online store designed for the chips.
Popular Flavors:
- Sea Salt
- Jalapeno
Pricing:
- Small Pack: ₹50
- Medium Pack: ₹100-₹150
- Large Pack: ₹300
Where to Buy:
- Available online on Amazon
- BigBasket
- Select gourmet stores.
Company Details:
Founder: Inventure Foods Inc.
Founded In: 1986
Web:www.kettlestudio.co.in
17. Snackible
Snackible is a health-conscious chips brand in India, which is again a baked chips brand with some other healthy snacks made from natural ingredients. The brand targets consumers who are more conscious about the healthy foods and snacks they are taking with their diet. That is why Snackible gained popularity among urban consumers – it does not use GMOs or add preservatives to its products. Currently, the brand is sold exclusively online and in several health food stores, targeting the specific demographic of those who engage in conscious and active lifestyles.
Popular Flavors:
- Baked Chips
Pricing:
- Small Pack: ₹30
- Medium Pack: ₹50-₹100
- Large Pack: ₹200
Where to Buy:
- Available online on Amazon
- BigBasket
- Select health stores.
Company Details:
Founder: Aditya Rai
Founded In: 2015
Web: www.snackible.com
18. Beyond Snack
Beyond Snack is a localized chip variant in India that sells Kerala Banana Chips, a taste of South India. These chips are naturally flavored and crispy as they are produced from quality bananas. Beyond Snack is designed to offer a healthier, preservative-free snack close to traditional recipes. Being available online and in selected health stores, Beyond Snack has attracted consumers searching for regional and genuine snacks.
Popular Flavors:
- Kerala Banana Chips
Pricing:
- Small Pack: ₹50
- Medium Pack: ₹100-₹150
- Large Pack: ₹200
Where to Buy:
- Available online on Amazon
- BigBasket
- Select health stores.
Company Details:
Founder: Joby Mathew
Founded In: 2018
Web: www.beyondsnack.in
19. Kurkure
Kurkure is Pepsico’s chip snack in India. It is crispy and flavored with spicy Indian spices such as masala munch and green chutney. Kurkure was introduced in 1999 and has since made its way to every Indian household due to its unique, tasty, spicy, tangy flavor. Kurkure is easily accessible in groceries, supermarkets, and via the internet. It is a preferred snack for festivals, social events, parties, and casual consumption, making it a key contender in the Indian snacking sector.
Popular Flavors:
- Masala Munch
- Green Chutney
Pricing:
- Small Pack: ₹5
- Medium Pack: ₹10-₹50
- Large Pack: ₹100
Where to Buy:
- Widely available in grocery stores
- Supermarkets
- Online platforms.
Company Details:
Founder: Pepsico
Founded In: 1999
20. Cornitos
Cornitos is a popular nacho chips brand in India that has a tortilla range of products: Nacho Cheese, Sizzlin’ Jalapeno, and Tikka Masala. Cornitos is famous for using quality ingredients and spicy flavors, and it has successfully positioned itself in the Indian snack market, where people enjoy Mexican snacks. Cornitos products are available in most supermarkets, some specialty grocery stores, and through online sales, as well as as a snack for parties, movies, and other informal occasions.
Popular Flavors:
- Nacho Crisps
Pricing:
- Small Pack: ₹50
- Medium Pack: ₹100-₹150
- Large Pack: ₹200
Where to Buy:
- Available at supermarkets
- Select grocery stores
- Online platforms.
Company Details:
Founder: Vikram Agarwal
Founded In: 2009
Web: www.cornitos.in
Health-Conscious Chips Brands in India
- Shift Towards Healthier Snacking: The awareness of the benefits of good nutrition has created the need for healthier products than the usual fried snacks in India.
- Introduction of Baked Chips: Companies such as TagZ and Snackible are already in the process of introducing baked chips that are less in calorie and fat content in comparison to fried chips.
- Focus on Natural Ingredients: In recent years, consumers have been paying attention to what they eat, thus healthy brands use natural and non-GMO ingredients without artificial flavors or preservatives.
- Catering to Specific Dietary Needs: Some chips available in the market are Too Yumm and RiteBite Max Protein which have chips according to different requirements like high protein chips or multigrain chips.
- Expanding Market Appeal: These brands are not only popular among the health freaks but also with the fitness freaks, or even the parents who look for some healthier snacks for their kids.
Tips for Partnering with the Best Chips Brand
Selecting the right chips brand in India to partner with is essential for retailers, distributors, and marketers aiming to align with successful products. The diverse Indian chips market offers a range of flavors, textures, and health benefits. Here are vital factors to consider:
- Identify Your Audience: Knowing the customers you want to attract is important. Consumers who are conscious of their intake of fats should opt for baked chips brands that are available in India such as TagZ or RiteBite Max Protein. For the traditional taste, there are Lays or Bingo, etc.
- Quality Matters: The criteria that should be given the most attention include quality and production processes that affect taste, durability, and customer satisfaction.
- Brand Reputation: Having a good brand image and loyal customers is a great plus for your market position. Ensure that the brands you invest in have good quality and many loyal customers.
- Distribution Channels: Select brands that are easily accessible by the general public with both online and physical access. Such products as Lays and Kurkure are well-known and marketed in most parts of India.
- Marketing Support: In this case, one should go for brands that have efficient marketing techniques. Players like Too Yumm and Cornitos give innovative backing to boost sales and involve the consumers.
Suggested Read: Dropshipping Suppliers India
Conclusion
The chips brands in India for 2024 have been listed below and one can see that the Indian snack market is diverse and colourful. While we have traditional chips like crisps Lays and Bingo, newer, healthier varieties have also emerged in TagZ and the recently launched RiteBite Max Protein. Whether you are in search of the best potato chips brand in India or which is the new nacho chips brand in India, this compilation provides a view to the best of them.
Brands have also started to offer snake chips with more traditional Indian spices as well as low-fat chips, making the Indian snack market a diverse one where everyone gets what they want. So whether you’re in the mood for indulgent, spicy, or baked chips, here’s a guide to help you find the perfect snacking experience from India’s best chips brands.
Suggested Read: Low-Cost Business Ideas
FAQs
Q1: Which chips brand is leading in India?
A: Lays is possibly the most recognized chip brand in India because of its variety of tastes and accessibility.
Q2: What makes some of the chips healthy in India?
A: Among the healthy, baked chips in India, TagZ, Too Yumm, and Snackible are among the best.
Q3: I would like to know where to get these chips brands in India?
A: These chips can be easily found in nearby grocery stores, supermarkets, and online selling sites such as Amazon and Big Basket.
Q4: Which chips brands are better for healthy chips lovers?
A: Some of the most popular baked chips brands are TagZ, Too Yumm, RiteBite Max Protein, Wingreens Farms etc.
Q5: Are there any chip brands that are produced in India?
A: Yes, there are local chip brands in India, and a few of them are Balaji Wafers and Haldiram’s chips, among others.
